Nordic Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.43 Billion |
| Market Size (2029) | USD 0.55 Billion |
| CAGR (2024 - 2029) | 5.05 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Nordic Pouch Packaging Market Analysis
The Nordic Pouch Packaging Market size is estimated at USD 0.43 billion in 2024, and is expected to reach USD 0.55 billion by 2029, growing at a CAGR of 5.05% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 6.31 billion units in 2024 to 8.37 billion units by 2029, at a CAGR of 5.81% during the forecast period (2024-2029).
The pouch packaging market in the Nordic region stands out for its focus on sustainability, innovation, and premium quality. Packaging solutions adhere to strict environmental norms and prioritize convenience, product safety, and brand distinctiveness. The major countries include Denmark, Norway, Sweden, and Finland.
- Sweden's demand for flexible packaging has surged in recent years, positioning it as an appealing market for packaging suppliers. This can be attributed to the nation's growing appetite for convenience foods and a heightened emphasis on health and safety regulations, nudging producers towards safer, sustainable packaging solutions.
- The shift toward flexible packaging in Sweden directly reflects evolving consumer lifestyles. Swedes seek convenience at the expense of quality or safety. Consequently, producers, especially in the ready-made meals segment, are ramping up their adoption of flexible packaging products such as pouches.
- The tourism sector drives the market, as it is a rapidly expanding segment within the global economy. The Nordic countries are witnessing a surge in their tourism industry, and the Nordic Council of Ministers has significantly emphasized the sector in recent years.
- Cross-border e-commerce dominates the packaging market in the Nordic region, with 80% to 90% of consumers actively participating. Recognizable platforms have normalized global online shopping, ensuring Nordic consumers a seamless cross-border purchasing journey. Projections indicate a notable surge in online spending across the Nordic nations, with nuances in expectations evident in Norway, Denmark, and Sweden.
- The region's packaging market faces challenges owing to concerns regarding packaging materials, which might limit the market growth. In April 2024, Denmark launched its Extended Producer Responsibility (EPR) program for packaging, a significant move toward sustainability. Sweden's EPR initiative, which began in January 2023, set an ambitious but realistic target: a 70% reduction in single-use plastic packaging waste by 2028, followed by a 50% reduction by 2030.
Nordic Pouch Packaging Market Trends
The Demand for Convenient and Easy Packaging is Rising
- The rising demand for pouch packaging is propelled by the expanding consumer base of fresh food, ready-to-eat meals, pet food, and coffee, all of which favor convenient packaging. This surge is further fueled by a broader industry shift from rigid to flexible packaging. According to Eurostat, prepared meals and dishes in Norway in 2018 were valued at USD 379.85 million, which increased to USD 488.45 million in 2023. Such a rise in ready meals might boost the growth of the country's pouch packaging market.
- This transition can be attributed to convenience and the evolving lifestyles of consumers, including the rise of smaller households increasingly seeking single-serve options. According to Statistics Norway, in 2023, the most common type of family in Norway was one-person families; nearly 1.3 million people accounted for such families that year.
- The emphasis on flexible packaging, particularly pouches, is more than a passing trend. Both consumers and manufacturers recognize its inherent convenience, making flexible packaging a cornerstone in fostering brand loyalty. Consumers appreciate the space-saving nature of flexible packages, often enjoying the tactile experience of squeezing out products. Additionally, resealing these packages allows consumers to control their product consumption at their own pace.
- The Nordic Council and the Nordic Council of Ministers reported that the Nordic Region is home to 27.8 million residents. Since 2000, the region has seen a notable 13% population increase, equating to 3.6 million more inhabitants. Notably, the Nordic cities stand out as vibrant economic and creative centers. Population surges are particularly pronounced in the capital cities. Among these, Stockholm leads the pack with a population of 2.2 million, closely followed by Copenhagen at 1.3 million.
- Today's lifestyle is marked by on-the-go consumption, a rise in smaller households, and an apparent tilt toward convenience. According to Statistics Sweden, the number of employed people in 2022 was 5,197 thousand, and it is expected to increase in 2024. Over the past decade, the rise in employee numbers can be attributed, in part, to a concurrent increase in the working-age population.
- Flexible packaging offers lightweight, portable, and resealable solutions that perfectly align with these modern demands. Single-serve and portion-controlled packaging formats are gaining significant traction, resonating well with consumers who value convenience and precise portioning.
The Food Industry in the Region is Anticipated to Witness Growth
- Confectionery manufacturers are increasingly seeking lightweight, protective, visually appealing, and high-barrier packaging. The sensory appeal of confectionery packaging plays a pivotal role in driving impulse purchases, thereby bolstering the market.
- Flexible pouches, in particular, are gaining traction for their convenience, especially among consumers and producers of baked goods and snacks. Over the last decade, factors like hectic lifestyles, a rising female workforce, and increasing industrialization have further fueled the global demand for ready-to-eat packaged snacks.
- In November 2023, one of Norway's largest grocery retailers, NorgesGruppen, selected Manhattan Active Warehouse Management (Manhattan Active WM) from Manhattan Associates Inc. to enhance its delivery capabilities for its premium supermarket brand, MENY NorgesGruppen. MENY NorgesGruppen's portfolio features renowned Norwegian brands like Kiwi, Meny, Spar, and Joker, catering to a diverse spectrum of grocery retail, from discount and convenience stores to upscale supermarkets.
- According to Statistics Sweden, the value of dairy products and bird eggs imported into the country in 2023 was SEK 15,375 million (USD 1,458 million), up from SEK 11,097 million (USD 1,052 million) in 2020. Imports of dairy products into the country might increase consumption, increasing the demand for pouch packaging.
- According to the Canadian government, a few years back, Denmark ranked as the ninth-largest market globally for organic packaged foods, measured by retail sales. Danes stood out as the leading consumer of organic products, with a notable surge in veganism, especially among the youth. Such an increase in the demand for organic or fresh produce is expected to drive the demand for pouch packaging.
Nordic Pouch Packaging Industry Overview
The Nordic pouch packaging market is fragmented. Major domestic and major players include Amcor PLC, Mondi PLC, Huhtamaki Oyj, Constantia Flexibles GmbH, Nordic Pack, and Amerplast Ltd. Companies operating in the region are focused on expanding their business through innovations, collaborations, acquisitions, mergers, etc.
- May 2023: Mondi, a leader in sustainable packaging and paper, is modernizing its Dynäs pulp and paper mill in Sweden. This initiative aims to boost efficiency and elevate the mill's environmental performance. These enhancements were designed to cater to the increasing demand for sustainable paper and packaging solutions and solidify Mondi's commitment to eco-friendly practices. The mill's upgrades are a pivotal component of Mondi's Flexible Packaging business.
Nordic Pouch Packaging Market Leaders
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Amcor Plc
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Huhtamaki Oyj
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Mondi Plc
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NordicPack
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Amerplast Ltd.
*Disclaimer: Major Players sorted in no particular order
Nordic Pouch Packaging Market News
- May 2023: SABIC Basic Industries Corporation, a global chemical industry, collaborated with Estiko Packaging Solutions and Coldwater Prawns of Norway to introduce an eco-friendly packaging pouch for frozen prawns. This pouch, crafted from a multi-layer film by Estiko Packaging Solutions, features SABIC PP CRYSTAL, a circular certified random polymer with 60% ocean-bound plastic (OBP) content. By utilizing this innovative packaging, the partners champion sustainability and align with the United Nations' Life Below Water Sustainable Development Goal, emphasizing their dedication to environmental stewardship.
- April 2024: Siegwerk, a prominent global supplier of printing inks and coatings for packaging and labels across Europe, including Norway, Denmark, and Sweden, unveiled a fully recyclable mono-PE pouch for dry pet food developed in collaboration with Windmöller & Hölscher and B&B. Leveraging its CIRKIT functional coatings, Siegwerk, alongside its partners, introduced a novel high-barrier mono-material packaging. This innovation matches the performance of traditional multi-material structures for dry pet food packaging while boasting full recyclability.
Nordic Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Surge in Demand for Lightweight Packaging Solutions
5.1.2 Increased Need for On-the-Go Food Consumption
5.2 Market Restraints
5.2.1 Government Regulations Might Limit Market Growth
6. Industry Regulation, Policy and Standards
7. MARKET SEGMENTATION
7.1 By Material
7.1.1 Plastic
7.1.1.1 Polyethylene
7.1.1.2 Polypropylene
7.1.1.3 PET
7.1.1.4 PVC
7.1.1.5 EVOH
7.1.1.6 Other Resins
7.1.2 Paper
7.1.3 Aluminum
7.2 By Product
7.2.1 Flat (Pillow & Side-Seal)
7.2.2 Stand-up
7.3 By End-User Industry
7.3.1 Food
7.3.1.1 Candy & Confectionery
7.3.1.2 Frozen Foods
7.3.1.3 Fresh Produce
7.3.1.4 Dairy Products
7.3.1.5 Dry Foods
7.3.1.6 Meat, Poultry, And Seafood
7.3.1.7 Pet Food
7.3.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
7.3.2 Beverage
7.3.3 Medical and Pharmaceutical
7.3.4 Personal Care and Household Care
7.3.5 Other End user Industries ( Automotive, Chemical, Agriculture)
7.4 By Country
7.4.1 Denmark
7.4.2 Sweden
7.4.3 Norway
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles*
8.1.1 Maskinpakking AS
8.1.2 QuadPak
8.1.3 Paptic Ltd
8.1.4 Nordic Pack
8.1.5 Amerplast Ltd
8.1.6 Amcor PLC
8.1.7 Mondi PLC
8.1.8 Huhtamaki Oyj
8.1.9 Constantia Flexibles GmbH
9. RECYCLING & SUSTAINABILITY LANDSCAPE
10. FUTURE OUTLOOK
Nordic Pouch Packaging Industry Segmentation
Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.
The Nordic Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries), and Country (Denmark, Norway, Sweden, and Rest of Nordic).The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.
| By Material | ||||||||
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| Paper | ||||||||
| Aluminum |
| By Product | |
| Flat (Pillow & Side-Seal) | |
| Stand-up |
| By End-User Industry | ||||||||||
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| Beverage | ||||||||||
| Medical and Pharmaceutical | ||||||||||
| Personal Care and Household Care | ||||||||||
| Other End user Industries ( Automotive, Chemical, Agriculture) |
| By Country | |
| Denmark | |
| Sweden | |
| Norway |
Nordic Pouch Packaging Market Research FAQs
How big is the Nordic Pouch Packaging Market?
The Nordic Pouch Packaging Market size is expected to reach USD 0.43 billion in 2024 and grow at a CAGR of 5.05% to reach USD 0.55 billion by 2029.
What is the current Nordic Pouch Packaging Market size?
In 2024, the Nordic Pouch Packaging Market size is expected to reach USD 0.43 billion.
Who are the key players in Nordic Pouch Packaging Market?
Amcor Plc, Huhtamaki Oyj, Mondi Plc, NordicPack and Amerplast Ltd. are the major companies operating in the Nordic Pouch Packaging Market.
What years does this Nordic Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the Nordic Pouch Packaging Market size was estimated at USD 0.41 billion. The report covers the Nordic Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Nordic Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Nordic Pouch Packaging Industry Report
Statistics for the 2024 Nordic Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Nordic Pouch Packaging analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Nordic Pouch Packaging Market Report Snapshots
