Nordic Commercial Printing Market Size (2024 - 2029)

Nordic Commercial Printing Market Analysis

The Nordic Commerical Printing Market is expected to register a growth at a CAGR of 2.27% over the forecast period (2021-2026). Technological proliferation along with rising applications across multiple end-use segments is anticipated to encourage the demand for commercial printing prints on materials such as business forms, financial printing, and training manuals in the Nordic countries. Advertising and the product needs of business customers drive demand for high-quality printing jobs.

• Commercial printing covers a broad range of materials including product manuals, catalogs, direct mail, books, and transactional purposes. For large print runs, offset printing - which includes the creation of print plates - remains the principal means. However, there is a burgeoning requirement for digital printing, which does not need plates and is nimble enough for short-run production in a wide variety of applications and fast turnaround.
• The increase in the consumption of printed media is creating new opportunities for the vendors in the region. According to Danish Broadcasting Corporation (DR), in Denmark, the printed media consumption increased from 5% in 2019 to 6% in 2020.
• The lithographic process is observed to be dominating the retail print industry but is expected to suffer market share to methods such as digital prints that are entirely suited to shorter print runs. Application segments include advertising, office products, catalogs, periodicals, labels and wrappers, and directories. Furthermore, it can be used to print garments, books, & other fabrics, documents, financial & legal forms, catalogs, & directories simultaneously with office products.
• As the printing industry is a supplier to many other economic sectors, the emergence of COVID-19 outbreak across the globe is significantly impacting the commercial printing industry in the region. The first impact can be considered on the commercial printing companies supplying to trade fairs/exhibitions or meetings and events; and large amount of which got cancelled at the last moment.
• Furthermore, due to the change in the consumer behavior during pandemic, the trends of online are expected to be there post pandemic. However, as things reopen and get back to normal, the need for commercial printing is expected to increase as printing helps in engaging consumers and leveraging new revenue opportunities in advertising industry.

Nordic Commercial Printing Industry Segmentation

The study analyzes the current market demand and growth forecasts for the key segments within the commercial printing market such as print process type, applications in packaging, advertising, and publishing, among others, and geographical analysis in the Nordic countries.

A commercial printer is used to create phone books, magazines, catalogs, brochures, labels, business forms, promotional materials, and training manuals, among others. It consists of a paper feed, ink replacer, digital or analog control panel, fold-out tray, memory card reader, and a paper output tray. It finds extensive applications over publishing and printing houses, as well as in big companies that utilize the service to run their facilities and operations efficiently.