Market Trends of Non-Basmati Rice Industry
This section covers the major market trends shaping the Non-Basmati Rice Market according to our research experts:
Trend of consuming whole-grain like brown rice among health consciousness consumers
Due to busier lifestyles and increased consumer demand for healthy food consumption, there is an increasing health consciousness among consumers all around the world. The brown rice segment of the non-basmati rice is known to offer several health benefits, thus trending the demand for non-basmati rice among health-conscious customers. For instance, whole grains such as brown rice are rich in nutrients like magnesium and B vitamins, making it a healthy item to be consumed and thus driving the market for non-basmati rice. Whole grains like brown rice are healthier than processed grains and offer opportunities in the non-basmati rice segment. They contain more fiber, phosphorus, and zinc which helps to keep the digestive system running well, making it an ideal item to be consumed among people following a healthy diet regime. In addition, recommendations from the federal dietary guidelines of the United States of consuming at least 3 ounces of whole grains a day, further boost the market growth of the non-basmati rice segment. In addition, non-basmati brown rice is trending among people who prefer eating less at night as it fends off hunger cravings and its low GI (glycaemic index) helps to lower blood cholesterol. The recommendation by the National Cancer Institute of having 25gm of fibre per day and a cup of brown rice provides almost 3.5gm dietary fibre, is further boosting the trend of consuming brown rice. Effectivness of consuming whole grains published by various journals and magazines adds to the products market growth. For instnace, In terms of weight, a 2020 study in Nutrition Journal found eating more whole grains, such as brown rice, was associated with a healthier body weight in children and adults.
Asia Pacific is the Fastest Growing Country
The world population review data states that China is the largest producer of non-basmati rice in the world, followed by India. In 2022, the top 10 producers of non-basmati rice are listed in Asia. In 2022, According to the world population review data, China, and India together accounts for more than half of the rice produced globally. India remains the largest exporter of non-basmati rice in the world, while the Sub-Saharan African region imports the most rice. According to the rice exporters association, Indian rice exports touched 20 million tons in 2021, including 16 million tons of non-basmati rice.
Rice being an essential food grain, is consumed by people all around the world, boosting the market demand for the product. According to the Economic Survey of 2021-2022, nearly 197 grams of rice were available per person for each day across India in the fiscal year 2021. With health benefits associated with rice such as protection from chronic disease, maintaining a healthy digestive system, and gluten-free grain, the market for non-basmati rice is boosting in the region.
In India, parboiled rice, broken rice, Sella rice, Swarna rice, and sona masoori rice are the types that are exported under the non-basmati rice category. Consumption of various cuisines made out of non-basmati rice in India such as Pongal, lemon rice, curd rice, Pulihora, and Khichdi has increased the demand for non-basmati rice, which in turn is driving the market growth. In 2022, according to the U.S department of agriculture, rice consumption in India is estimate to be 109.5 MMT (million metric tons) and China, 155.1 million tons for 2021/2022. Also, some popular non-basmati rice cuisines of China include egg fried rice, Yangzhou Fried Rice, Xinjiang Hand Grasping Rice, and Coconut Rice, boosting the market growth.
