Nigeria OOH And DOOH Market Share

Market Share of Nigeria OOH And DOOH Industry

The Nigerian OOH and DOOH market is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few local markets. JCDecaux is one of the major players in the market.

• May 2024: Taptap Digital, an omnichannel marketing platform, is known for its innovative approach to pinpointing ideal customer demographics and devising targeted strategies, all without relying on cookies. The company has recently made significant strides, extending its operations into Kenya and Nigeria, both recognized as burgeoning markets in the region. In Kenya, Taptap has not only established a local team but has also initiated several impactful campaigns, not just in Nigeria but also in its surrounding nations.
• February 2024: Primedia Outdoor, a leading outdoor advertising company, joined forces with BroadSign, a renowned digital out-of-home (DOOH) platform, to deploy yet another innovative programmatic campaign in Nigeria. This initiative, set within the vibrant atmosphere of Ikeja City Mall, brings dynamic advertising to the forefront, with a focus on promoting GOtv, a popular digital television service provider.

Nigeria OOH and DOOH Market Leaders

1. JCDecaux SE

2. Optimum Exposures Ltd

3. Alpha and jam

4. Dentsu

5. APG SGA

*Disclaimer: Major Players sorted in no particular order