Market Trends of Nicotine Gum Industry
Trend of Innovative Formulations in 2 mg Nicotine Gum Driving People to Quit Smoking
A notable trend in the 2 mg nicotine gums segment has been the development of innovative formulations aimed at individuals who wish to quit smoking. Companies are investing in research and development to create nicotine gums with improved formulations. This involves exploring new methods of nicotine delivery to enhance effectiveness. Moreover, efforts are being made to enhance the taste and texture of nicotine gums, addressing one of the most common complaints of users. According to an article published by Keck School of Medicine of USC in 2022, flavored nicotine gums rank second among nicotine products used by US teens.
Furthermore, by incorporating new flavors, sweeteners, and coating technologies, manufacturers aim to make 2 mg nicotine gums more palatable and enjoyable to use, thus increasing compliance and success rates among users. Perrigo Nicotine Polacrilex Gum 2 mg is a stop-smoking aid that contains nicotine polacrilex, which is equal to 2 mg of nicotine. It is used as part of Nicotine Replacement Therapy (NRT) to help people quit smoking by reducing withdrawal symptoms like nicotine cravings. These advancements focus on improving the delivery of nicotine, making it more consistent and long-lasting to better aid in nicotine withdrawal. This trend also involves exploring additional ingredients, such as herbal extracts or vitamins, to provide supplementary benefits beyond nicotine replacement, thus contributing to more effective smoking cessation efforts. Additionally, the availability of various flavors has contributed to the success of nicotine gum. Nicotine gum comes in a wide range of flavors, including mint, fruit, and cinnamon, to make quitting smoking easier without sacrificing flavor. Because of this, the popularity of nicotine gum has risen among smokers, driving market growth.
North America Holds a Significant Share in the Market
In the United States, tobacco use is the leading cause of preventable disease, disability, and death. Cigarettes are the most commonly used tobacco products, with a 12.5% share, followed by e-cigarettes (3.7%). Due to this, there has been a surge in the percentage of health-conscious consumers supported by government initiatives and campaigns driving market growth in the region. Government bodies across the country endorse comprehensive approaches to decrease tobacco usage, encompassing various tactics such as prohibiting cigarette promotion and advertising. For instance, the United States Food and Drug Administration has approved seven smoking-cessation medications, including nicotine replacement therapy (gum, patch, or lozenge) in recent years. By implementing measures to combat smuggling and gradually increasing tobacco taxes, it is possible to curb smoking in workplaces and other public spaces. Additionally, the implementation of impactful health warnings on tobacco products, adherence to tobacco regulations and standards, provision of smoking cessation assistance, and the promotion of anti-smoking campaigns are all examples of such measures that have prompted consumers to actively seek alternatives to reduce their tobacco consumption, thereby fueling the growth of the market.
The growing awareness regarding health hazards associated with smoking has resulted in a rise in the number of people trying to quit smoking across North America. According to Health Canada (Canadian Tobacco and Nicotine Survey), the percentage of Canadians who used select methods to quit or attempt to quit smoking using nicotine replacement products in the last 12 months as of 2022 was 26.3%. Such factors drive the demand for nicotine gums in the market. Moreover, the region has major brands focusing on product innovations to cater to the growing demand and achieve a competitive advantage in the market. Such factors are anticipated to drive market growth during the study period.
