New Zealand E-commerce Market Share

Statistics for the 2023 & 2024 New Zealand E-commerce market share, created by Mordor Intelligence™ Industry Reports. New Zealand E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of New Zealand E-commerce Industry

The New Zealand e-commerce market is highly competitive and fragmented with the presence of several players such as Countdown.co.nz, Trade Me, FishPond Ltd., Farmers, etc. The major players in the region are increasing their presence in the market by introducing new offerings and entering into strategic partnerships or acquisitions.

  • January 2022 - NZ Compare announced the acquisition of the international, data-led, e-commerce comparison shopping business, PriceMe. PriceMe will complement the existing NZ Compare comparison websites Broadband Compare, Power Compare & Money Compare, and our online voucher site FreeVoucherCodes.co.nz. The acquisition will round out our comparison business and allow us to service an expanding client base and reach even more shoppers with the very best offers, deals, and promotions.
  • February 2022 - Fashion e-commerce retailer Boohoo has branched into vegan beauty, launching a 50-product range across makeup and beauty. The launch of its vegan beauty range will showcase products inclusive of all complexions and skin tones, as well as a variety of kits, such as 'The Bronzed Glow' and 'The Brow Shape' set to reach customers keen to explore the latest makeup trends from TikTok and other social media websites.

New Zealand Ecommerce Market Leaders

  1. Countdown.co.nz

  2. Trade Me

  3. Farmers

  4. The Warehouse NZ

  5. Fishpond Ltd.

*Disclaimer: Major Players sorted in no particular order

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New Zealand E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)