Market Trends of new zealand e-bike Industry
New Zealand demonstrates a robust increase in E-Bike adoption rates, indicating a strong market presence and consumer acceptance.
- New Zealand has been witnessing growth in e-bike sales in recent years, with about 75,000 units imported in 2021. Although sales had remained consistent, increased awareness of carbon emissions and the rising price of petrol and ease of access increased the demand for e-bikes for commuting in recent years. E-bikes and other low-powered vehicles (mobility scooters, e-scooters, etc.) are becoming popular across the world as battery technology improves and economies of scale reduce prices.
- To meet the demand, specialty stores are being set up across New Zealand. In contrast to most other nations, New Zealand law restricts motor power but does not address motor assistance cut-out speed. Any ordinarily legal motor may push these vehicles to speeds considerably in excess of 40 km/h with stronger batteries and controllers producing high amperage.
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New Zealand demonstrates a steady increase in the percentage of commuters traveling 5-15 km daily, indicating stable commuting patterns.
- New Zealand has witnessed a significant increase in the demand for bicycles in recent years as individuals began showing interest in bicycle travel. There is a rise in the demand for bicycles, but users commuting daily to offices, businesses, and markets within a range of 5-15 km by bicycles is still low compared to other modes of transportation. As the majority of people are using personal automobiles for daily usage, close to 2.5% of the workers across New Zealand opted for bicycle travel in 2020 within the range of 5 to 15 km.
- The stoppage of public transportation and the avoidance of rental cars, the COVID-19 limitations, and the lockdown had a favorable effect on bicycle sales, driving up demand. As more people began utilizing bicycles for short commutes, the number of commuters covering a distance of 5 to 15 km increased significantly in New Zealand, rising in 2021 over 2020.
- People started riding bicycles to work on a regular basis when the restrictions were removed. Many people now commute to work each day on bicycles between workplaces, businesses, and nearby markets within a radius of 5 to 15 km. A significant number of commuters opted for bicycles in 2022 over 2021. Bicycling to work is becoming more popular due to health advantages, zero emissions, and time savings from avoiding traffic. Owing to such factors, commuter travel between 5 and 15 km is anticipated to grow in New Zealand during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- New Zealand's bicycle sales show significant growth in 2020-2021, then stabilize, indicating a responsive market with a strong interest in cycling.
- New Zealand demonstrates a peak in inflation in 2022, with subsequent stabilization, reflecting effective economic measures.
- New Zealand's e-bike battery prices are on a decline, signaling market growth and improved cost efficiencies.
- Pollution Growth and People Opting for Clean and Safe Bicycle Rides
- New Zealand is witnessing a steady decrease in E-bike charging time, highlighting advancements in battery technology and sustainable transport options.
- New Zealand's GDP per capita shows consistent growth, highlighting a robust economy with a focus on sustainability.
- New Zealand's bicycle rental market, while smaller, is consistently growing, reflecting an established and steady demand.
- New Zealand's hyper-local delivery sector shows steady growth, reflecting a growing consumer preference for localized digital solutions.
- New Zealand shows a steady rise in trekker numbers, reflecting the country's rich natural heritage and its appeal as a destination for outdoor activities.
- New Zealand's Traffic Congestion Index is relatively stable, indicating consistent traffic conditions and possibly effective congestion control measures.
