New Zealand E-bike Market Size

The New Zealand e-bike market is projected to experience significant growth over the forecast period, driven by increasing health consciousness and the environmental benefits of e-bikes compared to traditional vehicles. Despite subpar bicycle infrastructure and limited government support, the demand for e-bikes is rising as they offer a practical and eco-friendly transportation alternative. The market's expansion is further supported by the country's high proportion of renewable electricity, which enhances the sustainability of e-bike usage. As electric vehicle adoption increases due to rising fuel prices and pollution concerns, the e-bike market, particularly the speed pedelecs segment, is expected to thrive.

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Market Size of new zealand e-bike Industry

New Zealand E-bike Market Summary
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Icons Lable Value
svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 38.96 Million
svg icon Market Size (2029) USD 66.75 Million
svg icon Largest Share by Propulsion Type Pedal Assisted
svg icon CAGR (2024 - 2029) 11.37 %
svg icon Fastest Growing by Propulsion Type Speed Pedelec
svg icon Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Key Players

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New Zealand E-bike Market Analysis

The New Zealand E-bike Market size is estimated at 38.96 million USD in 2024, and is expected to reach 66.75 million USD by 2029, growing at a CAGR of 11.37% during the forecast period (2024-2029).

38.96 Million

Market Size in 2024 (USD)

66.75 Million

Market Size in 2029 (USD)

33.70 %

CAGR (2017-2023)

11.37 %

CAGR (2024-2029)

Largest Segment by Propulsion Type

77.85 %

value share, Pedal Assisted, 2023

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Factors such as easy buying and good health benefits can also lift a good amount of loads easily, and carefree maintenance has made pedal assist the largest segment by propulsion type.

Largest Segment by Application Type

77.55 %

value share, City/Urban, 2023

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The popularity of bicycles as a daily form of transportation for various uses like market travel, offices, and schools makes city/urban the largest segment by application.

Largest Segment by Battery Type

98.75 %

value share, Lithium-ion Battery, 2023

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Lithium batteries are the largest battery type due to their high usage as they are lightweight, have better range and quick charging capabilities, and are durable.

Fastest-Growing Segment by Propulsion Type

13.69 %

Projected CAGR, Speed Pedelec, 2024-2029

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Speed pedelec is the fastest-growing segment by propulsion type due to the adoption of high-speed bikes to escape traffic conditions and save time and money.

Leading Market Player

17.48 %

market share, Dorel Industries Inc., 2022

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Dorel is the leading market player in New Zealand for electric bikes with its wide product offerings, well-established brand image, and easy availability of its products due to a broad supply chain network.

PROPULSION SEGMENT MARKET OVERVIEW

  • In New Zealand, standards for developing bicycle infrastructure are subpar, and both the central and municipal governments provide very little support for cycling. As individuals become more aware of the need to maintain a healthy, active lifestyle, bicycles are becoming popular as a practical form of leisure activity. In New Zealand, people are becoming more health-conscious, resulting in the increased use of e-bikes.
  • In terms of most parameters, including GHG emissions, the projected life cycle consequences of e-bikes were shown to be more advantageous compared to autos. This was partly owing to New Zealand's almost 80% proportion of renewable electricity generation. Because of this electrical mix, the e-bike's environmental impacts during usage were less than those associated with its manufacturing and disposal. The environmental impacts were evaluated for recharging the battery at four different times of day, representing different average electricity generation mixes.
  • The study emphasized the importance of reducing the use of private autos, transitioning to zero or low-emission vehicles, and decarbonizing the freight sector and public transportation. As fuel prices rise and people become more mindful of pollution, the government and inhabitants of New Zealand are expected to shift to electric vehicles. The pedal-assisted e-bike is ideal for shorter distances, but speed pedelecs are expected to emerge as the most practical option in the future. As power and speed capabilities improve, the speed pedelecs segment of the New Zealand e-bike market will undoubtedly record an increase in demand. Owing to these factors, the e-bike market in New Zealand is expected to flourish during the forecast period.
New Zealand E-bike Market

New Zealand E-bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.

  • In New Zealand, standards for developing bicycle infrastructure are subpar, and both the central and municipal governments provide very little support for cycling. As individuals become more aware of the need to maintain a healthy, active lifestyle, bicycles are becoming popular as a practical form of leisure activity. In New Zealand, people are becoming more health-conscious, resulting in the increased use of e-bikes.
  • In terms of most parameters, including GHG emissions, the projected life cycle consequences of e-bikes were shown to be more advantageous compared to autos. This was partly owing to New Zealand's almost 80% proportion of renewable electricity generation. Because of this electrical mix, the e-bike's environmental impacts during usage were less than those associated with its manufacturing and disposal. The environmental impacts were evaluated for recharging the battery at four different times of day, representing different average electricity generation mixes.
  • The study emphasized the importance of reducing the use of private autos, transitioning to zero or low-emission vehicles, and decarbonizing the freight sector and public transportation. As fuel prices rise and people become more mindful of pollution, the government and inhabitants of New Zealand are expected to shift to electric vehicles. The pedal-assisted e-bike is ideal for shorter distances, but speed pedelecs are expected to emerge as the most practical option in the future. As power and speed capabilities improve, the speed pedelecs segment of the New Zealand e-bike market will undoubtedly record an increase in demand. Owing to these factors, the e-bike market in New Zealand is expected to flourish during the forecast period.
Propulsion Type
Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type
Cargo/Utility
City/Urban
Trekking
Battery Type
Lead Acid Battery
Lithium-ion Battery
Others
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New Zealand E-bike Market Size Summary

The New Zealand e-bike market is poised for significant growth, driven by increasing health consciousness and environmental awareness among consumers. As individuals seek to maintain an active lifestyle, e-bikes have emerged as a popular choice for leisure and commuting. The market is benefiting from New Zealand's renewable electricity generation, which enhances the environmental advantages of e-bikes over traditional automobiles. The government's focus on reducing carbon emissions and transitioning to low-emission vehicles is further propelling the adoption of e-bikes. The pedal-assisted e-bike is currently favored for short distances, but advancements in power and speed are expected to boost the demand for speed pedelecs, making them a practical option for longer commutes.

The demand for e-bikes in New Zealand has been on the rise, with a notable increase in sales and imports in recent years. The COVID-19 pandemic has also contributed to this trend, as restrictions on public transportation and rental cars encouraged more people to opt for bicycles. Despite the growing interest, the use of bicycles for daily commutes remains low compared to other transportation modes, but it is expected to increase as more individuals recognize the benefits of cycling, such as health advantages and time savings. The market is characterized by fragmentation, with several key players like Accell Group, Dorel Industries Inc., and Giant Manufacturing Co. leading the charge. Recent product launches and innovations, such as Scott Sports' new electric road bike and Haibike's ALLMTN 7, highlight the ongoing developments in the sector, catering to the evolving preferences of New Zealand consumers.

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New Zealand E-bike Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Propulsion Type

      1. 1.1.1 Pedal Assisted

      2. 1.1.2 Speed Pedelec

      3. 1.1.3 Throttle Assisted

    2. 1.2 Application Type

      1. 1.2.1 Cargo/Utility

      2. 1.2.2 City/Urban

      3. 1.2.3 Trekking

    3. 1.3 Battery Type

      1. 1.3.1 Lead Acid Battery

      2. 1.3.2 Lithium-ion Battery

      3. 1.3.3 Others

New Zealand E-bike Market Size FAQs

The New Zealand E-bike Market size is expected to reach USD 38.96 million in 2024 and grow at a CAGR of 11.37% to reach USD 66.75 million by 2029.

In 2024, the New Zealand E-bike Market size is expected to reach USD 38.96 million.

New Zealand E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029