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Netherlands Pet Food Market Size

The Netherlands pet food market is experiencing growth driven by an increasing pet population and a trend towards pet humanization. The market size is expanding as more pets are treated as family members, leading to a rise in demand for pet food products. The cat food segment holds a significant portion of the market, attributed to the large cat population and a preference for premium products. Dogs represent the second-largest segment, with their market share growing due to an increase in dog ownership. Additionally, the market for food catering to other animals, such as birds and small mammals, is also notable. Overall, the combination of a growing pet population and a demand for high-quality pet products is expected to propel the market forward.

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Market Size of netherlands pet food Industry

Netherlands Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.87 Billion
svg icon Market Size (2029) USD 2.37 Billion
svg icon Largest Share by Pets Cats
svg icon CAGR (2024 - 2029) 4.85 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Netherlands Pet Food Market Analysis

The Netherlands Pet Food Market size is estimated at USD 1.87 billion in 2024, and is expected to reach USD 2.37 billion by 2029, growing at a CAGR of 4.85% during the forecast period (2024-2029).

1.87 Billion

Market Size in 2024 (USD)

2.37 Billion

Market Size in 2029 (USD)

6.57 %

CAGR (2017-2023)

4.85 %

CAGR (2024-2029)

Largest Market by Product

72.27 %

value share, Food, 2022

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Due to the rising pet ownership rates in the country, there is an increased demand for premium and custom-made pet food products, such as dry and wet pet food products.

Largest Market by Animal

43.43 %

value share, Cats, 2022

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As cats are the major pets adopted in the country, their higher consumption demand for commercial pet foods, including treats and specialized diets, increased the market’s share.

Fastest-growing Market by Product

11.76 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

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The rising demand for vitamins, minerals, and probiotics and the wider availability of specific pet health condition supplements are increasing the usage of nutraceuticals.

Fastest-growing Market by Animal

6.29 %

Projected CAGR, Dogs, 2023-2029

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The increasing pet ownership rates of dogs compared to other pets resulted in strong consumer demand for commercial pet food products in the country, driving their market growth.

Leading Market Player

24.21 %

market share, Mars Incorporated, 2022

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It is the market leader because it focuses heavily on product innovations and partnerships. It launched super premium pet foods in the country for all pet segments.

Cats dominated the market owing to its high population and availability of wide range of pet food options.

  • In the Netherlands, there is an increasing trend in the pet population due to rising pet humanization, where pets are treated as family members. The country has witnessed a significant rise in its pet population, reaching 9.5 million in 2022, compared to 7.1 million in 2017. This increase in pet ownership has consequently increased the growth of the pet food industry in the Netherlands.
  • The cat food market dominated the Netherlands' pet food market with a share of 43.4% in 2022. This can be attributed to cats having a significant share, as 34.8% of the country's pet population in 2022 comprised cats. Additionally, there is a growing preference for premium cat food products in the country, and the cat food market is projected to register a CAGR of 4.6% during the forecast period.
  • Dogs have the second-largest market share in the Netherlands pet food market, accounting for a 30.5% share in 2022. However, this share is comparatively lower than that of cats, mainly due to the smaller dog population. In 2022, the number of pet dogs in the Netherlands was less than the 68.8% share held by pet cats. However, between 2017 and 2022, the pet dog population experienced an increase of 20.6%, which is anticipated to drive the dog food market.
  • The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the other animals pet food segment reached USD 442.8 million.
  • The increasing demand for premium pet products and the growing population of pets in the country are expected to drive the pet food market in the forecast period.
Netherlands Pet Food Market

Netherlands Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In the Netherlands, there is an increasing trend in the pet population due to rising pet humanization, where pets are treated as family members. The country has witnessed a significant rise in its pet population, reaching 9.5 million in 2022, compared to 7.1 million in 2017. This increase in pet ownership has consequently increased the growth of the pet food industry in the Netherlands.
  • The cat food market dominated the Netherlands' pet food market with a share of 43.4% in 2022. This can be attributed to cats having a significant share, as 34.8% of the country's pet population in 2022 comprised cats. Additionally, there is a growing preference for premium cat food products in the country, and the cat food market is projected to register a CAGR of 4.6% during the forecast period.
  • Dogs have the second-largest market share in the Netherlands pet food market, accounting for a 30.5% share in 2022. However, this share is comparatively lower than that of cats, mainly due to the smaller dog population. In 2022, the number of pet dogs in the Netherlands was less than the 68.8% share held by pet cats. However, between 2017 and 2022, the pet dog population experienced an increase of 20.6%, which is anticipated to drive the dog food market.
  • The other animals include birds, small mammals, rodents, and others. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. In 2022, the other animals pet food segment reached USD 442.8 million.
  • The increasing demand for premium pet products and the growing population of pets in the country are expected to drive the pet food market in the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Netherlands Pet Food Market Size Summary

The Netherlands pet food market is experiencing a robust expansion, driven by the increasing trend of pet humanization, where pets are increasingly regarded as family members. This cultural shift has led to a significant rise in pet ownership, particularly cats, which dominate the market due to their adaptability to smaller living spaces and the growing preference for premium cat food products. The cat food segment holds a substantial share of the market, reflecting the higher cat population compared to dogs. Despite dogs having a smaller market share, their population growth is anticipated to bolster the dog food segment. The market is also witnessing a rise in demand for specialized pet food products catering to other animals such as birds and small mammals, further diversifying the market landscape.

The pet food industry in the Netherlands is characterized by a steady increase in pet expenditure, influenced by rising pet food prices and heightened awareness of animal welfare. The shift in purchasing habits, particularly post-pandemic, has seen a growing preference for online shopping, although offline stores remain popular due to the quality and expertise offered. The market is fragmented, with major players like BEWITAL Holding GmbH & Co. KG, Colgate-Palmolive Company, FARMINA PET FOODS, Mars Incorporated, and Vafo Praha, s.r.o. leading the charge. Innovations such as MSC certified products and freeze-dried treats are indicative of the market's focus on high-quality, minimally processed pet food solutions, catering to the evolving needs and preferences of pet owners in the Netherlands.

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Netherlands Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Netherlands Pet Food Market Size FAQs

The Netherlands Pet Food Market size is expected to reach USD 1.87 billion in 2024 and grow at a CAGR of 4.85% to reach USD 2.37 billion by 2029.

In 2024, the Netherlands Pet Food Market size is expected to reach USD 1.87 billion.

Netherlands Pet Food Market Report Snapshots

Netherlands Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029