| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 36.54 Billion |
| Market Size (2030) | USD 57.03 Billion |
| CAGR (2025 - 2030) | 9.31 % |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Netherlands E-commerce Market Analysis
The Netherlands E-commerce Market size is estimated at USD 36.54 billion in 2025, and is expected to reach USD 57.03 billion by 2030, at a CAGR of 9.31% during the forecast period (2025-2030).
- The country was an early adopter of e-commerce. Favorable factors, such as high internet penetration and citizens who have both technical abilities and a stable internet connection, contribute to the country's e-commerce boom.
- In the Netherlands, there are several notable eCommerce platforms. Bol.com was the first Dutch online retailer to surpass one billion euros in revenue in 2018. Amazon introduced a Dutch portal (Amazon.nl) in early 2020 and immediately earned a sizable market share.
- The market is continuing to evolve, and any of the minor players could quickly gain a significant market share. Some smaller marketplaces, such as VidaXL.nl, are relatively new and have expanded very quickly to reach a wide market. Also, the expansion of Amazon into the Netherlands market may change the online marketplace landscape considerably.
- The large population density, short distances involved, and the fact that the Flemish language and culture transcend national borders are all key aspects of the country's e-commerce.
Netherlands E-commerce Market Trends
Increase in Adoption of Digitalization is Expected to Drive the Market
- The increasing adoption of digitalization is expected to drive the e-commerce market in the Netherlands. The Netherlands has been at the forefront of embracing digital technologies, and e-commerce has experienced significant growth in recent years.
- The Netherlands has one of Europe's highest internet penetration rates, with a large percentage of the population accessing the internet. According to StatCounter, In January 2024, mobile phones accounted for 47.07 percent of web page views in the Netherlands. This widespread connectivity provides a strong foundation for e-commerce growth.
- The country has a well-developed digital infrastructure, including reliable internet connections and widespread access to mobile devices. This infrastructure enables seamless online transactions and enhances the overall e-commerce experience.
- The rise of smartphones and mobile applications has also played a significant role in the growth of e-commerce in the Netherlands. Mobile commerce, or m-commerce, allows consumers to shop conveniently from their smartphones, making browsing and purchasing products more accessible.
- The government in the Netherlands has been supportive of digitalization initiatives and has implemented policies to promote e-commerce growth. This includes investments in digital infrastructure, initiatives to boost online security, and efforts to foster a favorable business environment for e-commerce companies.
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Fashion and Apparel Application Segment is Expected to Hold Significant Market Share
- The fashion and apparel sector has been one of the key drivers of the e-commerce market in the Netherlands. Online clothing, footwear, and accessories shopping have gained significant popularity among Netherlands consumers. According to Centraal Bureau voor de Statistiek, In 2023, Clothing, shoes and accessories was the most purchased category online in the Netherlands. In the previous year, over half of Dutch consumers bought clothing, shoes, and accessories online.
- E-commerce platforms in the Netherlands offer a diverse range of fashion and apparel products, catering to different styles, preferences, and budgets. Customers can easily browse a vast selection of clothing, shoes, accessories, and beauty products from domestic and international brands.
- Online shopping provides convenience and accessibility to consumers, allowing them to shop for fashion and apparel products from the comfort of their homes. E-commerce platforms offer 24/7 availability, eliminating the need to visit physical stores and providing a seamless shopping experience.
- Online retailers in the Netherlands often provide competitive pricing, discounts, and special offers, making it attractive for consumers to shop for fashion and apparel online. Price transparency and the ability to compare prices across different platforms further contribute to the growth of e-commerce in this sector.
- Some Netherlands e-commerce platforms and fashion brands have implemented virtual fitting room technologies. These tools allow customers to visualize how garments would fit and look on them, enhancing the online shopping experience and reducing the need for returns due to sizing issues.
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Netherlands E-commerce Industry Overview
The level of rivalry in the Netherlands' e-commerce market is moderate due to the presence of many market players. Some of the major players in the market are Bol.com, Coolblue, Albert Heijn, Fnac.com, and ZalandoSE, among others. The number of local and global brands in the Netherlands' e-commerce market is increasing, which may lead to high competition in the market. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In August 2022, Bol.com had more than quadrupled its vendor base in the previous three years and announced it had reached 50,000 partner merchants and 13 million customers. According to Bol.com, most third-party merchants are based in the Netherlands or Belgium.
Netherlands E-commerce Market Leaders
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Bol.com
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Coolblue
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Albert Heijn
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Fnac.com
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ZalandoSE
- *Disclaimer: Major Players sorted in no particular order
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Netherlands E-commerce Market News
- February 2023: According to Eurostat, In 2022, 91% of EU citizens aged 16 to 74 had accessed the internet, with 75% purchasing or ordering products or services for personal use. The proportion of e-shoppers increased by 20 percentage points (pp) from 55% in 2012 to 75% in 2022. The highest shares of internet users who ordered goods or services or bought over the internet in 2022 were recorded in the Netherlands (92%)
- September 2022: DHL signed an agreement to acquire a majority investment in Dutch e-commerce specialist Monta to establish a solid collaboration and expand Monta's e-fulfillment services internationally, particularly for small and medium-sized webshops.
Netherlands E-commerce Industry Segmentation
E-commerce or electronic commerce is the purchasing and selling of goods or services on the Internet. It encompasses various data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption. Most businesses with an E-commerce presence use an E-commerce store or platform to conduct online marketing and sales activities.
The Netherlands e-commerce market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home) and B2B e-commerce. The report offers market forecasts and size in value (USD) for all the above segments.
The study also tracks vital market metrics, underlying growth influencers, and significant industry vendors, supporting market estimates and growth rates in the region throughout the forecasted period. The study looks at COVID-19's overall influence on the ecosystem.
| By B2C E-commerce | Market size (GMV) for the period of 2018-2028 | ||
| By Application | Beauty and Personal Care | ||
| Consumer Electronics | |||
| Fashion and Apparel | |||
| Food and Beverage | |||
| Furniture and Home | |||
| Other Applications (Toys, DIY, Media, etc.) | |||
| By B2B E-commerce | Market size for the period of 2018-2028 | ||
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Netherlands E-commerce Market Research FAQs
How big is the Netherlands E-commerce Market?
The Netherlands E-commerce Market size is expected to reach USD 36.54 billion in 2025 and grow at a CAGR of 9.31% to reach USD 57.03 billion by 2030.
What is the current Netherlands E-commerce Market size?
In 2025, the Netherlands E-commerce Market size is expected to reach USD 36.54 billion.
Who are the key players in Netherlands E-commerce Market?
Bol.com, Coolblue, Albert Heijn, Fnac.com and ZalandoSE are the major companies operating in the Netherlands E-commerce Market.
What years does this Netherlands E-commerce Market cover, and what was the market size in 2024?
In 2024, the Netherlands E-commerce Market size was estimated at USD 33.14 billion. The report covers the Netherlands E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Netherlands E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Netherlands E-commerce Industry Report
Statistics for the 2025 Netherlands E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Netherlands E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
