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Netherlands DIY Home Improvement Market Size (2024 - 2029)

The Netherlands DIY home improvement market has experienced significant growth, driven by changing homeowner preferences for energy-efficient and luxurious living spaces. This expansion is further supported by rapid urbanization and government incentives for green building developments. The market's scope includes a variety of DIY products and tools that facilitate home improvement projects, particularly in building maintenance and plumbing. The COVID-19 pandemic also played a crucial role in boosting the market, as more individuals engaged in DIY activities during lockdowns to enhance their living environments.

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Market Size of Netherlands DIY Home Improvement Industry

Netherlands DIY Home Improvement Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR < 8.00 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Netherlands DIY Home Improvement Market Analysis

During the COVID-19 pandemic, the do-it-yourself (DIY) home improvement retailing industry grew significantly. Under COVID-19 lockdown, the bulk of individuals are spending time to completing home improvement activities. The majority of DIYers are working on gardening projects to improve their customers' living spaces and keep them occupied during the lockdown.

In Netherlands homeowners' shifting choices for energy-efficient and lavish living spaces are helping to propel the DIY Home Improvement industry forward. The industry has grown as a result of rapid urbanisation and government initiatives to provide incentives and tax credits for green building development. Total revenue generated by DIY retail stores in the Netherlands in 2020 is approx. 4,467 million euros. In 2021, the Netherlands have a total of 1955 DIY retail stores, a slight decrease from the previous year. North Brabant province have highest number of DIY retail stores which is approx 330.

The Netherlands market's target products are DIY home improvement products that are utilized for building maintenance, plumbing, and other home improvement purposes. DIY home improvement tools, equipment, and appliances enable homeowners to complete projects on their own with the support of DIY home improvement products and activities.

Netherlands DIY Home Improvement Industry Segmentation

The term "do-it-yourself" ("DIY") refers to the method of constructing, upgrading, or repairing anything without the assistance of experts or professionals. The report includes a comprehensive background analysis of the DIY home improvement market, including an assessment of the economy and the contribution of different sectors to the economy, a market overview, market size estimation for key segments and emerging trends, market dynamics and insights, and key statistics. The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

By Product Type
Lumber and Landscape management
Decor and Indoor Garden
Kitchen
Painting and Wallpaper
Tools and Hardware
Building Materials
Ligthing
Plumbing and Equipment
Flooring, Repair and Replacement
Electric Work
By Distribution Channel
DIY Home Improvement Stores
Speciality Stores
Online
Others
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Netherlands DIY Home Improvement Market Size Summary

The DIY home improvement market in the Netherlands has experienced significant growth, particularly during the COVID-19 pandemic, as more individuals engaged in home improvement activities while spending time at home. This trend was driven by a shift towards energy-efficient and luxurious living spaces, supported by rapid urbanization and government incentives for green building development. The market is characterized by a diverse range of DIY products used for building maintenance, plumbing, and other home improvement tasks, enabling homeowners to undertake projects independently. The availability of DIY materials online, coupled with in-store displays, has played a crucial role in educating consumers and facilitating purchases, with small and local businesses often excelling in customer service and store-consumer relationships.

The increasing popularity of DIY interior design, influenced by changing lifestyles and the involvement of working consumers in home design decisions, has further fueled the demand for DIY home improvement products. These products are seen as a cost-effective alternative to hiring professional labor, with a growing interest in home and garden modifications. The expanding population and subsequent rise in residential construction activities are key drivers of market expansion. The Dutch market is a mix of fragmented and consolidated players, with many small and mid-sized businesses enhancing their market presence through product development, frequent launches, and strategic pricing. Companies like Vorwerk, Ikea, Dyson, STIHL, and Miele are actively contributing to the market, with innovations such as smart home products and high-end air quality solutions.

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Netherlands DIY Home Improvement Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Insights on Various Regulatory Trends

    5. 1.5 Insights on impact of technology and innovation

    6. 1.6 Value Chain / Supply Chain Analysis

    7. 1.7 Porters 5 Force Analysis

      1. 1.7.1 Threat of New Entrants

      2. 1.7.2 Bargaining Power of Buyers/Consumers

      3. 1.7.3 Bargaining Power of Suppliers

      4. 1.7.4 Threat of Substitute Products

      5. 1.7.5 Intensity of Competitive Rivalry

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Lumber and Landscape management

      2. 2.1.2 Decor and Indoor Garden

      3. 2.1.3 Kitchen

      4. 2.1.4 Painting and Wallpaper

      5. 2.1.5 Tools and Hardware

      6. 2.1.6 Building Materials

      7. 2.1.7 Ligthing

      8. 2.1.8 Plumbing and Equipment

      9. 2.1.9 Flooring, Repair and Replacement

      10. 2.1.10 Electric Work

    2. 2.2 By Distribution Channel

      1. 2.2.1 DIY Home Improvement Stores

      2. 2.2.2 Speciality Stores

      3. 2.2.3 Online

      4. 2.2.4 Others

Netherlands DIY Home Improvement Market Size FAQs

The Netherlands DIY Home Improvement Market is projected to register a CAGR of less than 8% during the forecast period (2024-2029)

Vorwerk, Ikea, Dyson, STIHL and Miele are the major companies operating in the Netherlands DIY Home Improvement Market.

Netherlands DIY Home Improvement Market Report Snapshots

Netherlands DIY Home Improvement Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)