Market Trends of Natural Sweeteners Industry
This section covers the major market trends shaping the Natural Sweeteners Market according to our research experts:
Increasing Health Consciousness Among Consumers to Boost Natural Sweeteners
- Consumers these days have become very conscious about their food and eating habits. Their preference for organic and natural products is increasing owing to their health benefits. Also, the overconsumption of confectionary and other sweet products is causing several diseases like diabetes, obesity, blood pressure, and many more.
- According to the Health Survey for England report of 2021, 25% of men and 26% of women are obese in England. Because of awareness among consumers, the demand for plant-based ingredients is increased. Natural sweeteners contain low or zero-calorie ingredients that give a sweet taste without adding chemical ingredients. As consumers have become more conscious of their health and fitness, low-calorie food with the same taste is in demand among them.
- Due to consumer demand, the bakery and confectionary industries are demanding all-natural ingredients. The institutes and research laboratories are inventing new ways to extract natural sweeteners to reduce environmental impact.
- For instance, in August 2022, Researchers at the Indian Institute of Technology (IIT), Guwahati, produced xylitol, a natural sweetener from the residue left after crushing sugarcane. The xylitol was produced by ultra-sound assisted fermentation.
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Asia-Pacific Dominates the Market
- Due to the use of natural sweeteners in different Asian food products like sauces, soups, pastes, and pickles, the demand for natural sweeteners is more in the region. Due to more no. of aging and diabetic population in some countries of the region, demand for low or no-calorie food is increasing. Hence, the demand for natural sweeteners is rising.
- Additionally, the millennials in the region are becoming more health-conscious and prefer clean-label natural ingredients in their food products. Natural sweeteners can be used in drinks like sports and energy drinks. Fitness and sports enthusiasts prefer these energy drinks over high-calorie products. One of the natural sweeteners, i.e., monk fruit, is most preferred among food industries due to its no-aftertaste characteristic and medicinal benefits.
- In November 2022, Japanese brand Lakanto, a Saraya Co. Ltd. brand, launched a Monkfruit-based sweetener in India. Over the medium term, the market is expected to grow in the region owing to industrial demand for plant-based ingredients in the region.
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