Market Trends of Global Natural Food Colorants Industry
Brightening Spotlight on Coloring Foodstuff
Food colors, in the form of coloring foodstuffs, have proven as no less than a revolution for the food industry that is currently being driven by value-added products and ethical consumerism. Consumers redirect their interest toward food products that are not only health-oriented but are ethically sourced, leaving none or least impact on the environment. Moreover, this thrusts the demand for natural food colorants and stresses on R&D activities to introduce unprecedented technologies, in order to exploit the maximum commercial potential of the market. For instance, in 2019, Naturex introduced Vegebrite® Ultimate Spirulina, a spirulina-based coloring foodstuff that uses a water-based extraction process, to ensure a 100% natural solution by delivering clean-label and trehalose-free formulations. It is available in various concentrations and formats.
Asia-Pacific is the Fastest Growing Region in the Market
The leading natural food colorant manufacturers across the region possess a variety of application technologies, which they can utilize to test the performances of colors in a wide range of food and beverage applications. These include but are not limited to soft drinks, alcoholic drinks, confectionery, frozen desserts, yogurts, baked goods, and processed foods. Natural food colors are used in the Asian food and beverage industry for various reasons. They make food products more visually appealing and emphasize or identify flavors normally associated with various applications. Owing to the wide cultivation of herbs and spices in the region, Asian ingredient companies started developing food coloring additives from various spices like turmeric, red chilies, and hibiscus. They offer multiple tints of yellow, red, pink, and orange colors from the combinations of paprika, curcumin, and hibiscus. These colorants are popular in desserts and beverage applications.
