Narrowband IoT Enterprise Application Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Narrowband IoT Enterprise Application Market is segmented by Enterprise Size (Small and Medium Enterprises, Large Enterprises), Application (Smart Governance, Smart Metering, Smart Asset Tracking), End-user Industry (Energy & Utilities, Retail, Aviation, Industrial Manufacturing, Transportation & Logistics), and Geography.

Narrowband IoT Enterprise Application Market Size

CAGR
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 61.30 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Narrowband IoT Enterprise Application Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Narrowband IoT Enterprise Application Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Narrowband IoT Enterprise Application Market Analysis

The NB-IoT Enterprise Application Market is expected to register a CAGR of 61.3% over the forecast period (2021 - 2026). Many service providers are into setting up of their IoT business units in order to counter the growing number of companies embracing the benefits that mobile IoT brings with major operators acquiring business to capture the wider part of the value chain and revenues.

  • There is a growing demand for LPWAN across various verticals, along with high deployment flexibility with WCDMA, GSM, or LTE, low deployment cost, and extended coverage and long battery life. These are some of the factors responsible for driving the NB-IoT application market.
  • The narrowband IoT also offers better performance in terms of network coverage, reliability and uplink, and downlink traffic as compared to other LPWA technologies such as Lora, SigFox, e-MTC. Vendors claimed that nb-IoT provides 20+dB coverages, 200 kHz bandwidth and 1000x connections, unlike the competition. This instance of NB IoT opens up a plethora of business opportunities for various end-users.
  • NB-IoT is mostly used in applications having projects where non-cellular standards are often found. Examples include smart agriculture, smart city applications such as smart parking, smart street lighting, waste management), smart home applications, smart meters, manufacturing automation, smart grid applications, IIoT applications with many low-power devices. It also finds use across Industry 4.0 with condition monitoring and predictive maintenance, environmental monitoring, trackers and more.
  • The factors hindering the market growth include transformation downtime of IT systems and competition from rival LPWAN technologies.

Narrowband IoT Enterprise Application Market Trends

This section covers the major market trends shaping the Narrowband IoT Enterprise Application Market according to our research experts:

Smart Metering Expected to Witness Significant Growth

  • Smart metering is expected to witness significant growth for the NB-IoT application market. It is sub-segmented into smart water, smart gas, and smart electric. Smart meters are important elements for utility monitoring and billing and one of the main components of the smart cities. They ensure the most accurate energy bills. Smart metering is further expected to see NB-IoT being integrated into a broader set of products in the coming years, including home appliances, door locks, and smoke detectors.
  • Deployment of smart metering systems provides solutions to curb energy wastage in the industry. Implementation of smart metering systems enables energy suppliers to continuously monitor electricity usage by employing smart meter systems at multiple points in the grid.
  • The smart metering entity maintains and operates the smart meter data repository that processes, stores, and protects electricity consumption data used for consumer billing by Ontario's local distribution companies.
  • In July 2019, a contract was signed between Smart meters company Landis+Gyr and German electric utility E.ON, to install one million smart electricity meters with NB-IoT communication technology, as well as a head-end system on the Gridstream Connect platform. The upgrade will allow end-consumers to improve the efficiency of energy usage.
  • According to Pietro Fiorentini, approximately 8 million smart gas meters are installed in Italy, and 0.5 million commercial and industrial gas meter installations are all smart gas meters. About 22 million residential gas meters are expected to be converted to smart gas meters by 2021, as estimated by the company, with the aid of NB IoT infrastructure.
  • Moreover, Shenzhen Gas, a prominent energy company, has partnered with China Telecom, Huawei and Goldcard Smart, to test the feasibility of NB-IoT gas meters to solve some of the challenges that the industry faces with the current smart gas meters.
  • Government mandates in developed and developing countries, such as Iran, are expected to remain as the primary driver for the smart gas meter deployments. For instance, in Iran, the National Iranian Gas Company has launched a ‘smart gas meter’ project, which makes use of NB-IoT technology for installing 5,000 smart gas meters in the shrine city of Mashhad. Without nation-wide mandates, gas utilities are expected to introduce smart gas meters only for commercial and industrial customers with annual consumption of more than 1,500,000 kWh.
nb trends.png

North America Expected to Hold Significant Market Share

  • North America is expected to hold a major market share for the NB-IoT application market owing to the early adoption of technologies such as IoT. Businesses in the US are investing billions into LTE network, smart cities projects such as Smart City Accelerator Program, also the presence of major players such as AT&T is able to generate significant revenue share from the region, which further aids to the growth of the market.
  • Telecom operators initially deployed LTE-M networks in the region. In April 2019, AT&T, an American multinational telecom company, announced the launch of NarrowBand Internet of Things (NB-IoT) in the US. According to the company, the new network will be able to unlock the next wave of IoT connection, which will further showcase its major step towards 5G and massive IoT. Additionally, businesses also have more choices as the company offers both LTE-M and NB-IoT networks in the US and Mexico by ensuring carrier-grade security.
  • Furthermore, In 2019, other players, like Orange, AT & T, and Swisscom, collaborated to launch their LTE-M roaming across their respective IoT networks. The objective of this collaboration is to enable IoT low power devices to operate on multiple networks across North America efficiently. This is suggestive of a step toward global standard development, which will lead to lowered costs and wider deployment in the region, thereby constituting the growth of the market in the region.
nb region.png

Narrowband IoT Enterprise Application Industry Overview

The major companies include Huawei Technologies Co., Ltd, Telefonica S.A., AT&T, Telstra Corporation, among others. The market is highly competitive due to the presence of many major players who are competing among themselves and are also investing huge amounts in R&D for developing better, reliable smart products. Therefore, the market concentration will be low.

  • April 2020 - Deutsche Telekom signed its first NB-IoT roaming agreements with partners, including Vodafone, Swisscom, and Telia Company, which will be followed by a complete EU roaming footprint before the end of the year.
  • June 2019 - Huawei Technologies Co., Ltd partnered with Nowi Energy B.V in order to leverage its flagship NB-IoT device Soc with the Nowi' energy harvesting PMIC which will further drive new IoT applications requiring an ultra-low-power autonomous operation. The company will also deploy its Boudica V150 development board with integrated V150 NB-IoT SoC and battery charging circuity based on NOWI's NW-A2.3 PMIC Energy Harvesting device in order to counter the power bottleneck in many IoT applications.

Narrowband IoT Enterprise Application Market Leaders

  1. Vodafone Group PLC

  2. AT&T Inc.

  3. Telstra Corporation Limited

  4. Telefonica S.A.

  5. Deutsche Telekom AG

*Disclaimer: Major Players sorted in no particular order

nb conc.png
Need More Details on Market Players and Competitors?
Download PDF

Narrowband IoT Enterprise Application Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Demand for LPWAN Use Cases Across Verticals

      2. 4.2.2 High Deployment Flexibility with GSM, WCDMA, or LTE

    3. 4.3 Market Restraints

      1. 4.3.1 Deployment Issues & Competition From Rival LPWAN Technologies

    4. 4.4 Industry Value Chain / Supply Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Enterprise Size

      1. 5.1.1 Small and Medium Enterprises

      2. 5.1.2 Large Enterprises

    2. 5.2 By Application

      1. 5.2.1 Smart Metering

      2. 5.2.2 Smart Asset Tracking

      3. 5.2.3 Smart Governance

      4. 5.2.4 Facility Management Services

      5. 5.2.5 Other Applications (Security, Connected Industrial Assets)

    3. 5.3 By End-user Industry

      1. 5.3.1 Energy & Utilities

      2. 5.3.2 Retail

      3. 5.3.3 Industrial Manufacturing

      4. 5.3.4 Transportation & Logistics

      5. 5.3.5 Other End-user Industries

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Vodafone Group PLC

      2. 6.1.2 AT&T Inc.

      3. 6.1.3 Telstra Corporation Limited

      4. 6.1.4 Etisalat Group

      5. 6.1.5 Orange S.A.

      6. 6.1.6 China Unicom Limited

      7. 6.1.7 Deutsche Telekom AG

      8. 6.1.8 SK Telecom Co. Ltd.

      9. 6.1.9 China Telecom Corporation

      10. 6.1.10 Huawei Technologies Co. Ltd.

      11. 6.1.11 Telefonica S.A.

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. FUTURE OF THE MARKET

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Narrowband IoT Enterprise Application Industry Segmentation

NB-IoT is a standards-based low power wide area (LPWA) technology that is developed to enable a wide range of new IoT devices and services. It significantly improves the system capacity, power consumption of user devices, and spectrum efficiency, especially in deep coverage. The technology also provides wide coverage; many connections; low data rates, costs, and power consumption; and optimized architecture. It perfectly satisfies the need for IoT deployment in numerous industries as well as applications.

By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Application
Smart Metering
Smart Asset Tracking
Smart Governance
Facility Management Services
Other Applications (Security, Connected Industrial Assets)
By End-user Industry
Energy & Utilities
Retail
Industrial Manufacturing
Transportation & Logistics
Other End-user Industries
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Need A Different Region Or Segment?
Customize Now

Narrowband IoT Enterprise Application Market Research FAQs

The Narrowband IoT Enterprise Application Market is projected to register a CAGR of 61.30% during the forecast period (2024-2029)

Vodafone Group PLC, AT&T Inc., Telstra Corporation Limited, Telefonica S.A. and Deutsche Telekom AG are the major companies operating in the Narrowband IoT Enterprise Application Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Narrowband IoT Enterprise Application Market.

The report covers the Narrowband IoT Enterprise Application Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Narrowband IoT Enterprise Application Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Narrowband IoT Enterprise Application Industry Report

Statistics for the 2024 Narrowband IoT Enterprise Application market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Narrowband IoT Enterprise Application analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Narrowband IoT Enterprise Application Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)