Market Trends of Narrow Web Printing Industry
The Demand is Growing in Beverage Industries
- Narrow web printing, ideal for label and delicate packaging, covers a spectrum from paper to self-adhesive labels. Label and sticker production is a prominent segment within the broad scope of narrow web printing. This versatility empowers printers to cater to various needs, offering a diverse product portfolio from a unified platform.
- The emerging economies of Asia, Latin America, and Africa generate the most demand. This can be attributed to the rising demand for packaged bottled beverages, which is propelled by increasing incomes and standard of living. The alcoholic drinks market for labels is buoyed by a surge in off-trade sales, a thriving hospitality and tourism sector, and the escalating disposable incomes of Asia's burgeoning middle class.
- As per a report published by a Brazilian Retail banking firm, Banco do Nordeste, the consumption of alcoholic beverages in Brazil is expected to increase from 11.01 billion liters in 2021 to 12.29 billion liters by 2024. This growth would boost the demand for customized narrow web label printing across the market.
- Consumers globally have a comprehensive array of wine choices. Therefore, the label design holds significant importance in creating brand attention. The alcoholic beverage sector is progressively adopting narrow web printing, which enables personalized embossing and debossing, specifically for wine and craft beer labels.
- According to Agriculture and Agri-Food Canada, the volume of wine consumption in India has been increasing in the past few years. According to the reports, the estimated wine consumption across the country will increase to 52.2 million liters by 2025 from around 34 million liters in 2021. As a result of this uptick, the demand for customized labels for wine bottles is also expected to increase across the country in the upcoming years.
Understand The Key Trends Shaping This Market
Download PDF
Europe is Expected To Hold a Significant Market Share
- The growth of narrow web printing in Europe is attributed to the dynamic packaging sector, where technology enables greater diversification and higher-value print applications. Europe leads the narrow web flexo press market, driven by its robust printing industries. Countries such as Germany, Italy, and the United Kingdom stand out for their advanced printing technologies and strict quality benchmarks, making them key players in the global printing industry.
- Europe's focus on sustainability and regulations promoting eco-friendly printing propels the uptake of narrow web flexo presses, which are lauded for their environmentally conscious design. According to Mondi, in a 2023 survey of 6,000 online consumers in Germany, more than 68% considered environmentally friendly packaging necessary.
- The rapid growth of the e-commerce sector in the region is a crucial driver behind the increasing adoption of flexographic printing machines. This trend is particularly pronounced as narrow web printing is pivotal for producing labels and flexible packaging, both extensively used in the industry.
- European flexible packaging is rapidly expanding, especially amid heightened brand competition. The market is experiencing consistent growth, driven by rising demands for product distinctiveness, brand recognition, and adherence to regulations, especially in industries like food and beverage, pharmaceuticals, and consumer goods.
- According to a report by the Deutsches Tiefkühlinstitut in April 2024, Germany's revenues from the frozen food market increased from EUR 15.92 billion (USD 17.30 billion) to EUR 22.02 billion (USD 23.93 billion) within just three years. Such an increase would bolster the demand for narrow web-customized printing for pouches and other flexible products.
Get Analysis on Important Geographic Markets
Download PDF
