Market Trends of North America Prenatal Supplements Industry
This section covers the major market trends shaping the North America Prenatal Supplements Market according to our research experts:
Increasing Consumption for Dietary Supplements
The U.S. Preventive Services Task Force recommends that women who are planning or capable of pregnancy to take 400-800 micrograms/day of folic acid, and also several health organizations recognize the importance of dietary supplements to meet requirements of specific nutrients. Accordingly, the prevalence of dietary supplement use among pregnant women in United States, is substantially higher than that among the general population.
Yet, a recent report on total usual nutrient intakes (from both foods and supplements) among U.S. pregnant women, from the National Health and Nutrition Examination Survey (NHANES) 2001-2014 concluded that a significant proportion (more than 10%) of pregnant women are not consuming enough of some nutrients (eg, vitamins A, B6, C, D, and E, folate, calcium, iron, magnesium, and zinc), even though 70% reported the use of dietary supplements. Therefore, this factor is increasing the opportunity of sale of dietary supplements further among those 30% of the United States women, who are not consuming dietary supplements in the country
Vitamin Consumption on a Rise among Pregnant Women
Nutrient requirements increase during periods of growth and development, such as pregnancy and lactation, which also increases the consumption of vitamins among the pregnant women . A daily dose of 10ug of vitamin D is recommended throughout pregnancy and breastfeeding.
Moroever, a new study says that the consumption of vitamin C supplements can reduce the baby's risk of developing a wheeze. The results showed an improvement in the lung function of the babies, three months of age, born to women who consumed vitamin C supplements, instead of a placebo. Therefore, benefits such as these, are expected to increase the consumption of prenatal vitamins among the pregnant women.
As more consumers are aiming to obtain their supplemental vitamins through formats other than a pill, most of the women in United States are notably consuming gummies from the companies or brand such as Bayer AG, and Garden of Life.
