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North America Prenatal Supplements Market Size (2024 - 2029)

The North America prenatal supplements market is experiencing growth driven by high consumer spending and government welfare schemes in the United States and Canada. These factors, along with increased consumer awareness and professional medical advice, are contributing to the market's expansion. The COVID-19 pandemic has further boosted the demand for prenatal supplements as pregnant women seek to enhance their and their babies' immunity. However, a declining birthrate in the U.S. has posed challenges to the market's growth.

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Market Size of North America Prenatal Supplements Industry

Number
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.11 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America Prenatal Supplements Market Analysis

The North America prenatal supplements market is forecasted to witness a CAGR of 6.11% during the forecast period (2020 - 2025).

  • The US had by far the highest number of births among developed markets, at some four million a year. Moroever, United States and Canada are one of the two most developed market for pregnancy and baby goods, with average spending remaining high among parents-to-be, and new parents, owing to the the government welfare schemes for pregnant women, higher consumer awareness and professional advice from the doctors, which is driving the North America prenatal supplements market in the North American region and also at a global level.
  • Moreover, with the advent of the COVID19, more pregnant women particularly in the United States, are expected to increase the consumption of these supplements, so as to keep their and their baby immunity intact.
  • According to the 2018 report by the Centers for Disease Control and Prevention, the U.S. birthrate had also fallen again in 2018, to 3,788,235 births, representing a 2% drop from 2017. It was the lowest number of births in 32 years as per the report. The numbers also sank the U.S. fertility rate to a record low. Therefore this has been the major factor that has been restraining the prenatal supplements market growth in the North American.

North America Prenatal Supplements Industry Segmentation

The North America prenatal supplements market has been segmented by type into vitamins, minerals, essential fatty acids and others. By form the market is segmented into capsules, tablets and gummy. These prenatal supplements can be sold in various retail stores such as supermarket/hypermarket, pharmacy/drugstore, direct selling, and online retail stores. Also, the study provides an analysis of the North America countries such as United States, Canada, Mexico, and Rest of North America.

By Type
Vitamins
Minerals (Calcium, Iron, and others)
Essential Fatty Acids
Others
By Form
Capsules
Powder
Gummy
By Distribution Channel
Hypermarket/Supermarket
Online Retail Stores
Direct Selling
Pharmacy/Drug Store
Others
By Country
United States
Canada
Mexico
Rest of North America
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North America Prenatal Supplements Market Size Summary

The North America prenatal supplements market is experiencing significant growth, driven by high consumer spending and awareness in the United States and Canada. These countries, being among the most developed markets for pregnancy and baby goods, benefit from government welfare schemes and professional medical advice, which bolster the demand for prenatal supplements. The COVID-19 pandemic has further intensified this demand as pregnant women seek to enhance their immunity and that of their babies. Despite a decline in birth rates and fertility in the U.S., which poses a challenge to market growth, the prevalence of dietary supplement use among pregnant women remains high, offering opportunities for increased sales, particularly among those not meeting their nutritional needs.

The market is characterized by a well-structured healthcare system and substantial investment in research and development for health supplements in both the U.S. and Canada. This environment encourages global companies to operate in the region, making the market highly competitive. Major players such as Church & Dwight Co. Inc, Bayer AG, and Procter & Gamble are prominent in the market, offering innovative supplement formats like gummies to cater to consumer preferences. The increasing recognition of the benefits of specific nutrients, such as vitamin C for improving baby lung function, further drives the consumption of prenatal vitamins, supporting the market's growth trajectory.

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North America Prenatal Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Vitamins

      2. 2.1.2 Minerals (Calcium, Iron, and others)

      3. 2.1.3 Essential Fatty Acids

      4. 2.1.4 Others

    2. 2.2 By Form

      1. 2.2.1 Capsules

      2. 2.2.2 Powder

      3. 2.2.3 Gummy

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hypermarket/Supermarket

      2. 2.3.2 Online Retail Stores

      3. 2.3.3 Direct Selling

      4. 2.3.4 Pharmacy/Drug Store

      5. 2.3.5 Others

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest of North America

North America Prenatal Supplements Market Size FAQs

The North America Prenatal Supplements Market is projected to register a CAGR of 6.11% during the forecast period (2024-2029)

Kikkoman Corporation, Church & Dwight Co. Inc, Direct Relief , Neslte SA and Procter & Gamble are the major companies operating in the North America Prenatal Supplements Market.

North America Prenatal Supplements Market Report Snapshots

North America Prenatal Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)