| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 6.11 % |
| Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
North America Prenatal Supplements Market Analysis
The North America Prenatal Supplements Market is expected to register a CAGR of 6.11% during the forecast period.
- The US had by far the highest number of births among developed markets, at some four million a year. Moroever, United States and Canada are one of the two most developed market for pregnancy and baby goods, with average spending remaining high among parents-to-be, and new parents, owing to the the government welfare schemes for pregnant women, higher consumer awareness and professional advice from the doctors, which is driving the North America prenatal supplements market in the North American region and also at a global level.
- Moreover, with the advent of the COVID19, more pregnant women particularly in the United States, are expected to increase the consumption of these supplements, so as to keep their and their baby immunity intact.
- According to the 2018 report by the Centers for Disease Control and Prevention, the U.S. birthrate had also fallen again in 2018, to 3,788,235 births, representing a 2% drop from 2017. It was the lowest number of births in 32 years as per the report. The numbers also sank the U.S. fertility rate to a record low. Therefore this has been the major factor that has been restraining the prenatal supplements market growth in the North American.
North America Prenatal Supplements Market Trends
Increasing Consumption for Dietary Supplements
The U.S. Preventive Services Task Force recommends that women who are planning or capable of pregnancy to take 400-800 micrograms/day of folic acid, and also several health organizations recognize the importance of dietary supplements to meet requirements of specific nutrients. Accordingly, the prevalence of dietary supplement use among pregnant women in United States, is substantially higher than that among the general population.
Yet, a recent report on total usual nutrient intakes (from both foods and supplements) among U.S. pregnant women, from the National Health and Nutrition Examination Survey (NHANES) 2001-2014 concluded that a significant proportion (more than 10%) of pregnant women are not consuming enough of some nutrients (eg, vitamins A, B6, C, D, and E, folate, calcium, iron, magnesium, and zinc), even though 70% reported the use of dietary supplements. Therefore, this factor is increasing the opportunity of sale of dietary supplements further among those 30% of the United States women, who are not consuming dietary supplements in the country
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Vitamin Consumption on a Rise among Pregnant Women
Nutrient requirements increase during periods of growth and development, such as pregnancy and lactation, which also increases the consumption of vitamins among the pregnant women . A daily dose of 10ug of vitamin D is recommended throughout pregnancy and breastfeeding.
Moroever, a new study says that the consumption of vitamin C supplements can reduce the baby's risk of developing a wheeze. The results showed an improvement in the lung function of the babies, three months of age, born to women who consumed vitamin C supplements, instead of a placebo. Therefore, benefits such as these, are expected to increase the consumption of prenatal vitamins among the pregnant women.
As more consumers are aiming to obtain their supplemental vitamins through formats other than a pill, most of the women in United States are notably consuming gummies from the companies or brand such as Bayer AG, and Garden of Life.
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North America Prenatal Supplements Industry Overview
Both US and Canada have a well-structured and developed healthcare system. These countries also promote research and development for health supplements for expecting mother and hence has very high expenditure on healthcare. As a result of these policies, many companies globally are encouraged to operate in the region. Moreover, many global players have their headquarters in the US, which, makes the market more competitive. Some of the major companies operating in the North America prenatal supplements market are Church & Dwight Co. Inc, Bayer AG, and Procter & Gamble
North America Prenatal Supplements Market Leaders
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Kikkoman Corporation
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Church & Dwight Co. Inc
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Direct Relief
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Neslte SA
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Procter & Gamble
- *Disclaimer: Major Players sorted in no particular order
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North America Prenatal Supplements Industry Segmentation
The North America prenatal supplements market has been segmented by type into vitamins, minerals, essential fatty acids and others. By form the market is segmented into capsules, tablets and gummy. These prenatal supplements can be sold in various retail stores such as supermarket/hypermarket, pharmacy/drugstore, direct selling, and online retail stores. Also, the study provides an analysis of the North America countries such as United States, Canada, Mexico, and Rest of North America.
| By Type | Vitamins |
| Minerals (Calcium, Iron, and others) | |
| Essential Fatty Acids | |
| Others | |
| By Form | Capsules |
| Powder | |
| Gummy | |
| By Distribution Channel | Hypermarket/Supermarket |
| Online Retail Stores | |
| Direct Selling | |
| Pharmacy/Drug Store | |
| Others | |
| By Country | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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North America Prenatal Supplements Market Research FAQs
What is the current North America Prenatal Supplements Market size?
The North America Prenatal Supplements Market is projected to register a CAGR of 6.11% during the forecast period (2025-2030)
Who are the key players in North America Prenatal Supplements Market?
Kikkoman Corporation, Church & Dwight Co. Inc, Direct Relief, Neslte SA and Procter & Gamble are the major companies operating in the North America Prenatal Supplements Market.
What years does this North America Prenatal Supplements Market cover?
The report covers the North America Prenatal Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Prenatal Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Prenatal Supplements Industry Report
Statistics for the 2025 North America Prenatal Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Prenatal Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
