How big is the Multi-Touch Attribution Market?

The Multi-Touch Attribution Market size is expected to reach USD 2.14 billion in 2024 and grow at a CAGR of 13.64% to reach USD 4.05 billion by 2029. Read More

What is the current Multi-Touch Attribution Market size?

In 2024, the Multi-Touch Attribution Market size is expected to reach USD 2.14 billion. Read More

Who are the key players in Multi-Touch Attribution Market?

Adobe, Inc., Neustar, Inc., Engagio, Inc., Conversion Logic, Inc. and LeanData Inc. are the major companies operating in the Multi-Touch Attribution Market. Read More

Which is the fastest growing region in Multi-Touch Attribution Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Multi-Touch Attribution Market?

In 2024, the North America accounts for the largest market share in Multi-Touch Attribution Market. Read More

What years does this Multi-Touch Attribution Market cover, and what was the market size in 2023?

In 2023, the Multi-Touch Attribution Market size was estimated at USD 1.88 billion. The report covers the Multi-Touch Attribution Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Multi-Touch Attribution Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Multi-Touch Attribution Market Trends

Statistics for the 2023 & 2024 Multi-Touch Attribution market trends, created by Mordor Intelligence™ Industry Reports. Multi-Touch Attribution trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Multi-Touch Attribution Industry

Retail & E-commerce Industry Expected to Show Maximum Growth

The growing digital commerce market and tighter operational budgets are enabling e-commerce players to make smart choices regarding the technologies and solutions to invest in. It would help them maximize their ROI. Retailers must adopt strategic solutions to maximize customer conversion to understand the customers and their needs for convenient and consistent shopping experiences.
Additionally, a significant portion of the retailers lose over one-third of their investment in trade promotions, primarily due to decision-makers' inability to measure ROI, trade promotion ineffectiveness, and profitably optimize spend by leveraging data. It led to many retailers in the market currently adopting a multi-touch attribution model over a single-touch attribution model. It helps them analyze which touchpoint or marketing channel directly drives customer conversion.
In March 2023, Lily AI announced the debut of a self-service model of its product attributes platform. This self-service solution gives retailers and brands the flexibility to directly apply increased product attribution throughout their product catalog for use by both merchandising and marketing operations.

Multi-Touch Attribution Market: Marketing spending in the United States from 2019 to 2022, by channel (in billion)

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North America Expected to Dominate the Market

North American market is expected to continue to dominate the multi-touch attribution market, as most of the major global vendors are based in the region. The increasing marketing services investment and an enormous social media presence make the region a lucrative hub for the market studied.
According to the Census Bureau of the Department of Commerce, US retail e-commerce total sales for the fourth quarter of 2022 were estimated at USD 1,785.8 billion. The fourth quarter of 2022 e-commerce estimate increased 6.5% from the fourth quarter of 2021, while total retail sales increased 5.7% in the same period.
In November 2022, NielsenIQ announced the availability of Omnisales data to its platform users. The new reporting functionality gives emerging and growing (small and mid-sized) companies the information they need to overcome the difficulties of omnichannel habits and purchases.