Market Trends of Mouth Ulcer Treatment Industry
This section covers the major market trends shaping the Mouth Ulcer Treatment Market according to our research experts:
Mouthwash Segment Expected to Witness a Growth in the Mouth Ulcer Treatment Market Over the Forecast Period
The mouthwash segment is anticipated to witness growth in the market owing to factors such as a rise in mouth ulcer cases, an increase in product launches of mouthwashes, and a surge in awareness of oral hygiene among the population. Different medicated and non-medicated mouthwashes are used for maintaining oral hygiene and treating pain and inflammation from canker sores. For instance, as per the NHS Inform 2022 update, antimicrobial mouthwashes are anticipated to accelerate healing and stop ulcer infection.
According to the National Center for Biotechnology Information, 2021, a deficiency of essential nutrients, especially zinc, thiamine, folate, iron, or B-12, causes recurrent aphthous stomatitis. The companies are introducing several ayurvedic herbal and flavored mouthwashes, which are expected to escalate the demand over the next few years. For instance, in January 2021, Dabur India Ltd. launched Dabur Red Pulling Oil, an Ayurvedic mouthwash, creating a whole new category in the oral care market. Similarly, GUM Rincinol Mouth Rinse, an aloe vera-based formulation, helps promote the healing of aphthous ulcers, irritations from orthodontic appliances, removable dentures, and minor cuts and abrasions. Furthermore, in August 2022, Frimline Private Limited, a health and consumer goods organization, introduced a specialized oral care range, Dente91 Mom Toothpaste and Mouthwash, specially created for pregnant women. Dente91 Mom Mouthwash is a multi-functional mouthwash for pregnant women that contains lactoferrin and has antibacterial and antifungal properties.
Furthermore, an increase in mouth ulcers can be an indicator of mouth cancer too. Mouth cancer can develop in most parts of the mouth, including the lips, gums, and occasionally the throat. The most common symptoms of mouth cancer are sore mouth ulcers that do not heal within several weeks. As per the American Cancer Society's 2022 report, the number of people affected by mouth ulcers in 2022 is estimated to be 14,490 in the United States. Hence, the rise in mouth cancer is also likely to be a factor in boosting segment growth over the forecast period.
Hence, the development of medicated and several other herbal types of mouthwash for treating canker sores and reducing pain is expected to boost segment growth in the market over the forecast period.
North America is Anticipated to Witness a Growth in the Mouth Ulcer Treatment Market Over the Forecast Period
North America is anticipated to witness a growth in the mouth ulcer market globally due to the growing awareness among the population regarding the availability of effective mouth ulcer treatments. In addition, the increasing demand for mouth ulcer treatments owing to the rising prevalence rate is predicted to fuel the growth of the North American mouth ulcer treatment market over the coming years. Moreover, the augmented use of technology such as intra-oral cameras, digital X-rays, optical scanners, and computer-assisted designs in the field of dentistry is boosting the growth of the market segment in this region.
Intra-oral cameras help in the revelation of hidden and overlooked defects in teeth and other parts of the cavity. For instance, MouthWatch launched an HD intra-oral camera during SmileCon 2021 in Las Vegas. Similarly, Air Techniques Inc. presented its products, including the SensorX intraoral sensor and the ScanX duo touch scanner, at CDA in San Francisco. These cameras help the dentist have a clear view of the condition of the patient's mouth. Furthermore, in February 2022, Listerine, a brand in the J&J portfolio, entered the eco-conscious market with the launch of Listerine Cool Mint Zero Mouthwash Concentrate, a new sustainable mouthwash format that uses 60% less plastic and overall fewer carbon emissions compared to a 500-mL bottle of Listerine mouthwash.
Hence, the development of several types of mouth ulcer care products and the rise in mouth ulcer cases are expected to boost North America's growth in the market over the forecast period.
