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Motorcycle Advanced Rider Assistance System Market Size (2024 - 2029)

The Motorcycle Advanced Rider Assistance Systems market is experiencing significant growth, driven by the increasing demand for enhanced safety and comfort features in motorcycles. The market's expansion is particularly notable in the Asia-Pacific region, where a high volume of motorcycle manufacturing and ownership is prevalent. This region is actively promoting advanced rider assistance technologies to improve safety and riding experiences. Despite challenges posed by the COVID-19 pandemic, which temporarily reduced market value due to decreased sales and travel restrictions, the market is poised for recovery and growth. The integration of advanced technologies, such as radar sensors and human-machine interfaces, is further contributing to the market's development, as these systems aim to reduce vehicle handling stress and prevent accidents.

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Market Size of Motorcycle Advanced Rider Assistance System Industry

Market_Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR > 12.00 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Motorcycle Advanced Rider Assistance Systems Market Analysis

The Motorcycle Advanced Rider Assistance Market was valued at USD 90.6 billion in 2020, and it is expected to reach USD 178 billion at a CAGR of 12% during the forecast period (2021-2026).

COVID-19 had a severe impact on the industry. The sales of motorbikes in different countries taking a nosedive at about 9 million units of lower sales compared to that of 2019 indicate the reduced market value of the industry. Additionally, the social distancing and lockdown restrictions across the world meant no travel or commute activity took place, which meant no market for either new systems to be installed or aftermarket replacements.

  • Motorcycle advanced riding assistance system (ARAS) is specifically designed with a safe human-machine interface that helps in increasing the safety of the rider and the motorcycle. Motorcycle Advanced Rider Assistance System (ARAS) Market supports and assists the rider in reducing vehicle handling stress and providing comfort to the rider. It provides a combination of comfort and safety functions with the objective of accident avoidance.
  • Asia-Pacific is leading the ARAS system largely due to a large number of motorcycles manufacture in the region. India also accounts for the highest number of motorcycles on the road. As a result, countries such as India and China are promoting ARAS technology to benefit motorcycle riders by offering various features, like automation, adaptability, enhancement of safety, and better riding experiences.
  • Companies also are making riding considerably safer with assistance systems, such as anti-lock braking system (ABS) and motorcycle stability control (MSC). A combination of a radar sensor, brake system, engine management, and HMI (Human Machine Interface), is improving technology in the motorcycle-developed assistance market. For instance, in 2019, Ducati announced the development of a radar system for motorcycles. The advanced rider assistance systems (ARAS) in motorbike uses sensors and radar to warn the riders (using an advanced user interface) of any vehicle in the rider's 'blind spot' to avoid collisions. Ducati mentioned that the system is expected to make its way to the production models by 2020.

Motorcycle Advanced Rider Assistance Systems Industry Segmentation

The motorcycle advanced rider assistance market has been segmented by product type (adaptive cruise control system, motorcycle stability control system, forward-collision warning system, blind sport detection system, and other product types) and geography (North America, Europe, Asia-Pacific, South America, and the Middle-East and Africa). The report offers market size and forecasts for the motorcycle advanced rider assistance system market in value (USD billion) for all the above segments.

By Product Type
Adaptive Cruise Control System
Motorcycle Stability Control System
Forward Collision Warning System
Blind Sport Detection System
Other Product Types
By Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Rest of Europe
Asia Pacific
India
China
Japan
South Korea
Rest of Asia Pacific
South Amercia
Middle-East and Africa
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Motorcycle Advanced Rider Assistance System Market Size Summary

The Motorcycle Advanced Rider Assistance Systems (ARAS) market is experiencing significant growth, driven by the increasing demand for safety and comfort features in motorcycles. These systems are designed to enhance rider safety by reducing vehicle handling stress and providing accident avoidance capabilities. The market is primarily led by the Asia-Pacific region, with countries like India and China promoting ARAS technology to improve rider safety and experience. The rise in recreational motorcycle travel in countries such as Italy, France, and Slovakia is also contributing to the market's expansion, as manufacturers like Ducati, BMW, and Yamaha integrate advanced safety systems into their motorcycle offerings.

The market is characterized by the presence of major international and regional players, including BMW Group, Continental AG, Honda Motor, and Robert Bosch, who are continuously investing in innovative products to maintain a competitive edge. The demand for high-performance motorcycles, particularly in Japan and the United States, is further fueling the adoption of rider assistance systems. Additionally, the increasing awareness and acceptance of safety technologies, coupled with government mandates in countries like India, are driving the market's growth. As a result, the Motorcycle ARAS market is poised for substantial expansion, with advancements in technology such as radar-based safety systems and adaptive cruise control features becoming more prevalent in the industry.

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Motorcycle Advanced Rider Assistance System Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Adaptive Cruise Control System

      2. 2.1.2 Motorcycle Stability Control System

      3. 2.1.3 Forward Collision Warning System

      4. 2.1.4 Blind Sport Detection System

      5. 2.1.5 Other Product Types

    2. 2.2 By Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

        3. 2.2.1.3 Rest of North America

      2. 2.2.2 Europe

        1. 2.2.2.1 Germany

        2. 2.2.2.2 United Kingdom

        3. 2.2.2.3 France

        4. 2.2.2.4 Rest of Europe

      3. 2.2.3 Asia Pacific

        1. 2.2.3.1 India

        2. 2.2.3.2 China

        3. 2.2.3.3 Japan

        4. 2.2.3.4 South Korea

        5. 2.2.3.5 Rest of Asia Pacific

      4. 2.2.4 South Amercia

      5. 2.2.5 Middle-East and Africa

Motorcycle Advanced Rider Assistance System Market Size FAQs

The Motorcycle Advanced Rider Assistance System Market is projected to register a CAGR of greater than 12% during the forecast period (2024-2029)

BMW Group, Continental AG, ZF Friendrichafen AG, Garmin Ltd. and Robert Bosch GmbH are the major companies operating in the Motorcycle Advanced Rider Assistance System Market.

Motorcycle Advanced Rider Assistance System Market Report Snapshots

Motorcycle Advanced Rider Assistance Systems Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)