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Morocco Tourism and Hotel Market Size (2024 - 2029)

The Moroccan tourism industry holds a significant position in the country's economy, contributing to its market size through a robust employment sector and a well-developed infrastructure. The country's strategic location, diverse landscapes, and favorable climate enhance its appeal as a tourist destination, while its stable political and security environment further solidify its attractiveness compared to regional competitors. Despite challenges posed by the Covid-19 pandemic, which impacted travel and tourism budgets, Morocco continues to focus on expanding its market share by increasing hotel capacity and promoting longer stays through luxury accommodations and resorts. Domestic tourism, although substantial, represents a smaller portion of the overall market, with many Moroccans opting for international travel.

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Market Size of Morocco Tourism and Hotel Industry

Morocco Tourism and Hotel Market Overview
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 3.00 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Morocco Tourism and Hotel Market Analysis

Tourism represents 7% of Moroccan economic activity, employing more than half a million people. Morocco is amongst the best-developed tourism markets in Africa, benefitting from its proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. According to the 2019 Travel Risk Map, in terms of travel safety, Morocco is as safe as most European countries, such as the United States, and Canada, and thereby has a low-risk level. By maintaining this level over the last three years, it is the only country to have a low-risk level in North Africa. Algeria and Tunisia are at a medium risk level, while Egypt has a high-risk level. Agadir and Marrakech are the most popular destinations for hotel stays. Several construction projects are underway to try and increase the number of hotel rooms and the Vision 2020 target is to expand room capacity but also to encourage people to stay for longer by building resorts as well as luxury accommodation.

The Covid-19 crisis, with a full lockdown and a ban on all international travel since March, has reduced the income of many workers however, restricting their budget for holidays. Most hotels in Morocco are also more tailored to the needs of foreign tourists. Domestic tourism represents 30% of hotel arrivals, and 1 million Moroccans go abroad every year.

Morocco Tourism and Hotel Industry Segmentation

The Morocco Tourism and Hotel Industry is Segmented By Origin (Domestic and International), By Destination (Marrakesh, Agadir+Taghazout, Casablanca, Rabat, Tangier, and Other Destinations), By Type (Accommodation Services and Travel Services). The report offers Market Size and forecasts for Morocco Tourism and Hotel Market in Value (USD Billion) for all the above segments.

By Origin
Domestic
International
By Destination
Marrakesh
Agadir+Taghazout
Casablanca
Rabat
Tangier
Other Destinations
By Type
Accommodation Services
Travel Services
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Morocco Tourism and Hotel Market Size Summary

The Moroccan tourism industry is a significant contributor to the country's economy, representing a substantial portion of economic activity and providing employment to a large number of people. Morocco stands out as one of Africa's most developed tourism markets, benefiting from its strategic proximity to Europe, diverse landscapes, and favorable climate. The country enjoys a stable political and security environment, making it a safe destination comparable to many European countries. Popular tourist destinations like Agadir and Marrakech are seeing increased investment in hotel infrastructure to accommodate more visitors and encourage longer stays. Despite the challenges posed by the Covid-19 pandemic, which temporarily disrupted international travel and affected domestic tourism, Morocco continues to attract foreign tourists and is working towards expanding its tourism capacity through various development projects.

The southern provinces of Morocco, with their unspoiled coastlines and rich cultural heritage, offer significant potential for sustainable tourism growth. Although these regions have lagged in development compared to northern areas, initiatives like Plan Azur 2020 are aimed at enhancing tourism infrastructure and increasing visitor traffic. The introduction of additional flights and investments in both large-scale and family-owned hospitality businesses are helping to raise the profile of these regions. The Moroccan tourism market is dominated by a few major international players, but technological advancements and product innovations are allowing mid-size and smaller companies to expand their presence. Despite the pandemic's impact, investments by luxury brands like Hilton's Conrad Hotels & Resorts highlight Morocco's enduring appeal as a premier tourist destination.

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Morocco Tourism and Hotel Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Value Chain / Supply Chain Analysis

    5. 1.5 Porters 5 Force Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Customer Behavior Analysis

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Origin

      1. 2.1.1 Domestic

      2. 2.1.2 International

    2. 2.2 By Destination

      1. 2.2.1 Marrakesh

      2. 2.2.2 Agadir+Taghazout

      3. 2.2.3 Casablanca

      4. 2.2.4 Rabat

      5. 2.2.5 Tangier

      6. 2.2.6 Other Destinations

    3. 2.3 By Type

      1. 2.3.1 Accommodation Services

      2. 2.3.2 Travel Services

Morocco Tourism and Hotel Market Size FAQs

The Morocco Tourism and Hotel Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

Four Seasons Resort Marrakech, Accor Gestion Maroc, Hilton Garden Inn Tanger City Center, Radisson Blu Hotel, Marrakech Carre Eden and Hotel Sofitel Marrakech Lounge and Spa are the major companies operating in the Morocco Tourism and Hotel Market.

Morocco Tourism Market Report Snapshots

Morocco Tourism Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)