Market Share of Morocco Poultry Industry
The Moroccan poultry market is competitive due to multiple regional and multinational companies offering a wide range of poultry products and trying to maintain their leadership position in the market studied. The key players operating in the market include Koutoubia Holding, ALF Sahel, King Generation SA, Dar EL Fellous, Matinales, Maroc Dawajine, Rabat Volaille, Zalar Holdings, La Fonda, Zaime Eggs (Oeufs ZAIME), and Clicfood Sarl. These companies are embarking on business strategies, including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus augmenting the growth of the market. Product innovation is one of the key strategies adopted by a majority of the players in the market. Companies are developing new poultry products to cater to evolving consumer preferences. This includes products like antibiotic-free, organic chicken and marinated or pre-seasoned options for convenience. Furthermore, market players are expanding product lines with the addition of value-added poultry products to cater to a wide range of consumers. With the growing demand for meat products in the country, various international brands are entering the market to cater to the rising opportunities.
Morocco Poultry Market Leaders
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Maroc Dawajine
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ZALAR HOLDINGS
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La Fonda
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ALF Sahel
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Rabat Poultry - Dawajine Johara
*Disclaimer: Major Players sorted in no particular order
