Morocco Poultry Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 4.88 Billion |
| Market Size (2029) | USD 5.95 Billion |
| CAGR (2024 - 2029) | 4.03 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Morocco Poultry Market Analysis
The Morocco Poultry Market size is estimated at USD 4.88 billion in 2024, and is expected to reach USD 5.95 billion by 2029, growing at a CAGR of 4.03% during the forecast period (2024-2029).
Morocco is one of the prominent poultry-producing nations in Africa. The surge in poultry production, encompassing meat, eggs, and other related products, signifies the escalating demand for such items within Morocco. Moreover, the rising demand for poultry products has resulted in an upsurge in the importation of these goods throughout the country. Consequently, the government initiated an agreement with another nation to fulfill the mounting demand. For instance, the Moroccan government granted permission for the commercial importation of poultry meat and poultry products from the United States into Morocco. This decision was made possible due to the Free Trade Agreement established between the United States and Morocco.
Furthermore, the expansion of fast-food outlets offering chicken burgers and other such products can boost market growth in Morocco. For example, in 2022, the first drive-thru KFC was opened on the main coastal road linking Casablanca and El Jadida at Dar Bouazza, Morocco. The site cost MAD 20 million (USD 1.95 million) and set the template for further openings in service stations in 2023. The foodservice industry in Morocco is witnessing growth, with an increasing number of restaurants, cafes, and food outlets offering marinated meat dishes. This emerging trend significantly contributes to the demand for marinated meat products as commercial establishments strive to provide convenient and consistent menu options. There is a growing demand for poultry products, especially chicken and eggs, due to their affordability, nutritional value, and ease of preparation. This trend is supported by a rising population and dietary preferences shifting toward protein-rich foods. Such factors are driving the growth of the poultry market in the country.
Morocco Poultry Market Trends
Innovations in Table Egg Processing Technology Driving the Market
Innovations in processing technology improve the efficiency of egg production. Advanced machinery and automation systems can handle eggs more gently and rapidly, reducing breakage and waste and thereby increasing the overall output levels. According to the Poultry Sector Morocco study by The Netherlands-African Business Council in 2022, the Moroccan egg products industry is relatively young, with only a few companies specializing in egg processing. These companies primarily focus on producing pasteurized liquid eggs. The majority of their products consist of whole egg pasteurization (84%), followed by egg white pasteurization (11%) and egg yolk pasteurization (6%). As of 2022, the combined processing capacity of these Moroccan egg processing companies was 15,000 tons per year. However, their actual production only reached 2,000 tonnes per year.
Technological advancements enable producers to better monitor and control the quality of eggs. One of the most advanced egg-processing techniques available in the market is the automatic breaking process. This technique minimizes egg losses, increases yield, and ensures proper separation of the egg white and yolk. Furthermore, processed forms of eggs, such as liquid or powder, are less prone to contamination and easier to store and handle from a health and hygiene perspective compared to shell eggs. They have a lower risk of spoiling, making them a more convenient option. Such innovations in egg production and processing drive egg production in the country.
Rising Trend of Dining Out in Restaurants Driving the Market
In the past few years, there has been an increasing inclination toward dining out in restaurants in Morocco. This shift can be attributed to rapid urbanization, longer working hours, and evolving family structures, which have influenced eating habits. The busy lifestyles of many individuals, particularly in urban settings, have made cooking at home a challenge, thus making dining out a more convenient choice for both individuals and families. Consequently, there has been a rise in the demand for poultry products in restaurants.
Moreover, restaurants offer various cuisines and culinary experiences that may not be easily replicated at home. Many Moroccans are increasingly interested in exploring different flavors, international cuisines, and new culinary trends. Chicken Tagine, Couscous with Meat, Kefta Meatballs, and Moroccan Grilled Meats, among others, are some of the meat-based dishes found in restaurants nationwide. Owing to this, demand for poultry products is expected to increase in the restaurants. The rise of foodservice establishments such as fast-food chains and quick-service restaurants in Morocco has contributed to the increased demand for processed meat products. These establishments often offer a variety of meat-based options such as burgers, sandwiches, and grilled chicken. The convenience and affordability of these offerings appeal to a wide range of customers seeking quick and accessible meals. Quick-service (QSR) and pizza foodservice establishments, including Pizza Hut, Domino’s, Mcdonald’s, Burger King, and KFC, have a strong presence in major Moroccan cities, which can contribute to the higher demand for poultry products. For instance, in 2022, KFC Morocco announced plans to open 10 new restaurants in Morocco in the year 2023 and invested USD 2.9 million for the expansion.
Morocco Poultry Industry Overview
The Moroccan poultry market is competitive due to multiple regional and multinational companies offering a wide range of poultry products and trying to maintain their leadership position in the market studied. The key players operating in the market include Koutoubia Holding, ALF Sahel, King Generation SA, Dar EL Fellous, Matinales, Maroc Dawajine, Rabat Volaille, Zalar Holdings, La Fonda, Zaime Eggs (Oeufs ZAIME), and Clicfood Sarl. These companies are embarking on business strategies, including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus augmenting the growth of the market. Product innovation is one of the key strategies adopted by a majority of the players in the market. Companies are developing new poultry products to cater to evolving consumer preferences. This includes products like antibiotic-free, organic chicken and marinated or pre-seasoned options for convenience. Furthermore, market players are expanding product lines with the addition of value-added poultry products to cater to a wide range of consumers. With the growing demand for meat products in the country, various international brands are entering the market to cater to the rising opportunities.
Morocco Poultry Market Leaders
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Maroc Dawajine
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ZALAR HOLDINGS
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La Fonda
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ALF Sahel
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Rabat Poultry - Dawajine Johara
*Disclaimer: Major Players sorted in no particular order
Morocco Poultry Market News
- June 2023: Under the terms of the agreement, Morocco’s government announced the allocation of USD 495 million toward protecting livestock capital. This included the subsidization of barley and imported feed for livestock and poultry.
- May 2023: The new program contract for the poultry industry was signed between the Moroccan government and the Interprofessional Federation of the Poultry Sector (FISA), which will remain effective till 2030. The program aims to invest USD 198 million to implement its key objectives, such as an increase in the production of poultry meat and eggs for consumption to 92,000 tonnes and 7.6 billion units, respectively.
- February 2020: Zalar Holdings expanded its international presence by consolidating its position in the Moroccan poultry market. Zalar owned two commodity storage terminals in Morocco, one at Casablanca and one at Jorf Lasfar, with the Group having six. Zalar’s trading subsidiaries are the only local players present in all grain ports across Morocco. Two were financed by the European Investment Bank (EIB), namely Nador in the Mediterranean and Agadir on the Atlantic Coast.
Morocco Poultry Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Rapid Growth of Quick-service Restaurants Propel Market Growth
4.1.2 Favorable Government Initiatives Supporting Market Growth
4.2 Market Restraints
4.2.1 Under-developed Supply Chains and Poultry-processing Facilities
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Table Eggs
5.1.2 Broiler Meat
5.1.3 Processed Meat
5.1.3.1 Nuggets and Popcorns
5.1.3.2 Sausages
5.1.3.3 Burgers
5.1.3.4 Marinated Poultry Products
5.1.3.5 Other Processed Meat Products
5.2 Distribution Channel
5.2.1 Hotels
5.2.2 Restaurants
5.2.3 Catering
5.2.4 Modern Trade (Supermarkets/Hypermarkets)
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Koutoubia Holding
6.3.2 ALF Sahel
6.3.3 King Generation SA
6.3.4 Dar EL Fellous
6.3.5 Matinales
6.3.6 Maroc Dawajine
6.3.7 Rabat Poultry - Dawajine Johara
6.3.8 Zalar Holdings
6.3.9 La Fonda
6.3.10 Zaime Eggs (Oeufs ZAIME)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Morocco Poultry Industry Segmentation
Poultry refers to domesticated birds kept for meat, eggs, and feathers.
The Moroccan poultry market is segmented by product type and distribution channel. By product type, the market is segmented into table eggs, broiler meat, and processed meat. The processed meat segment is further sub-segmented into nuggets and popcorn, sausages, burgers, marinated poultry products, and other processed meat products. By distribution channel, the market is segmented into hotels, restaurants, catering, modern trade, and other distribution channels. For each segment, the market sizing and forecasts are offered based on value (USD).
| Product Type | |||||||
| Table Eggs | |||||||
| Broiler Meat | |||||||
|
| Distribution Channel | |
| Hotels | |
| Restaurants | |
| Catering | |
| Modern Trade (Supermarkets/Hypermarkets) | |
| Other Distribution Channels |
Morocco Poultry Market Research FAQs
How big is the Morocco Poultry Market?
The Morocco Poultry Market size is expected to reach USD 4.88 billion in 2024 and grow at a CAGR of 4.03% to reach USD 5.95 billion by 2029.
What is the current Morocco Poultry Market size?
In 2024, the Morocco Poultry Market size is expected to reach USD 4.88 billion.
Who are the key players in Morocco Poultry Market?
Maroc Dawajine, ZALAR HOLDINGS, La Fonda, ALF Sahel and Rabat Poultry - Dawajine Johara are the major companies operating in the Morocco Poultry Market.
What years does this Morocco Poultry Market cover, and what was the market size in 2023?
In 2023, the Morocco Poultry Market size was estimated at USD 4.68 billion. The report covers the Morocco Poultry Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Morocco Poultry Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Morocco Poultry Industry Report
Statistics for the 2024 Morocco Poultry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morocco Poultry analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
