Morocco Flexible Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Morocco Flexible Packaging Market Analysis

The Morocco Flexible Packaging Market size is worth USD 2.00 Billion in 2025, growing at an 4.17% CAGR and is forecast to hit USD 2.45 Billion by 2030.

Morocco's flexible packaging industry is experiencing significant transformation amid robust economic growth and industrial development. According to the Organisation for Economic Co-operation and Development (OECD), Morocco's GDP is projected to grow at 3.5% in 2024 and reach 4.0% by 2025, indicating a strong economic foundation for industrial expansion. The packaging sector is witnessing increased digitalization and modernization of manufacturing processes, with companies investing in advanced production technologies and automation solutions. This transformation is particularly evident in the food and beverage sector, where changing consumer preferences and urbanization are driving the need for innovative flexible packaging solutions.

The industry is undergoing substantial technological advancement, particularly in response to the growing e-commerce sector and digital transformation initiatives. Companies are increasingly adopting smart flexible packaging solutions and implementing digital printing technologies to enhance product differentiation and brand visibility. The integration of technology in packaging processes has led to improved efficiency, better quality control, and enhanced tracking capabilities. These technological improvements are enabling manufacturers to meet the evolving demands of both domestic and international markets while maintaining competitive advantages in the region.

The market is witnessing significant manufacturing investments from major industry players, demonstrating strong confidence in Morocco's flexible packaging sector. In July 2023, Smurfit Kappa made a notable investment of EUR 35 million in a new 25,000 m² integrated plant in Rabat, marking its first entry into North Africa. Similarly, Mondi demonstrated its commitment to the region by investing EUR 16 million in a new production facility capable of producing 100 million paper bags annually. These investments are not only expanding production capabilities but also introducing advanced manufacturing technologies and creating employment opportunities in the region.

Sustainability initiatives and circular economy practices are becoming increasingly prominent in Morocco's sustainable flexible packaging landscape. In February 2023, the European Bank for Reconstruction and Development (EBRD) provided a EUR 15 million loan to Multisac SA to support the introduction of recyclable and low-carbon flexible packaging film. This initiative aligns with Morocco's broader environmental goals and demonstrates the industry's commitment to sustainable practices. Companies are increasingly focusing on developing eco-friendly flexible packaging materials, implementing recycling programs, and reducing their carbon footprint through various operational improvements and technological innovations.

Morocco Flexible Packaging Market Trends

Increased Demand for Convenient Packaging Solutions

The food service industry's rapid expansion in Morocco, particularly in major cities like Casablanca, Marrakech, and Rabat, has significantly increased the demand for convenient flexible packaging solutions. The establishment of international quick-service restaurant chains, including Pizza Hut, Domino's, KFC, and Burger King, has created a substantial need for efficient and practical flexible food packaging options that maintain food quality while ensuring ease of handling and transportation. This growth is further supported by the remarkable recovery in tourism, with Africa recovering 92% of pre-COVID arrivals in 2023, according to the Kenya Association of Travel Agents (KATA), particularly noting Morocco's contribution to this growth.

The agricultural sector's robust performance has also driven the demand for convenient packaging solutions, particularly in the cereals and grains segment. According to the Food and Agriculture Organization (FAO), Morocco's wheat production increased to 5 million tons in 2023, while cereal production reached 3.7 million tons, representing significant growth from 2022 levels of 3.3 million tons and 2.5 million tons, respectively. This substantial increase in agricultural production has led to greater demand for flexible plastic packaging such as flexible bags and sacks that offer convenient storage and transportation solutions while maintaining product freshness. The food retail industry's evolution, influenced by changing demographics, urbanization, and evolving consumer buying behavior, has further accelerated the transition from rigid packaging to more convenient flexible packaging solutions that require fewer materials and offer improved efficiency in storage and transportation.

Growing Demand for Sustainable Packaging Solutions

Morocco's commitment to sustainable packaging solutions is evidenced by recent government initiatives and industry partnerships focused on developing circular economy practices. In February 2024, a significant partnership was established between Circle Economy, an Amsterdam-based organization, and the Centre Technique de Plasturgie et de Caoutchouc (CTPC) to support small and medium-sized enterprises in adopting circular economy practices within the plastic packaging sector. This collaboration demonstrates the country's dedication to promoting sustainable packaging solutions and reducing environmental impact. Additionally, in January 2024, the Moroccan Ministry of Trade and Industry, along with the Ministry of Energy Transition and Sustainable Development, organized a workshop in partnership with the Switch to Circular Economy Value Chain (SWITCH2CE) project, highlighting the importance of using recycled packaging materials like rPET to minimize virgin plastic usage.

The increasing focus on sustainable solutions is also reflected in international trade relationships and industry innovations. Morocco has experienced a significant surge in plastic imports from India, with a 278.51% increase in 2023 compared to the previous year, according to the IMC Chamber of Commerce and Industry. This growth has been accompanied by a stronger emphasis on environmentally friendly materials and recycling initiatives. Companies like Hotpack Packaging Industries LLC have responded to this trend by manufacturing environmentally friendly and recyclable flexible packaging products, while also investing in partnerships that promote sustainability goals. The government's commitment to reducing marine plastic pollution through circular economy principles has further encouraged the development and adoption of sustainable packaging solutions, focusing on extending product lifecycles and promoting material sharing and recycling practices. The use of packaging film in these initiatives is crucial for maintaining the integrity of recyclable flexible packaging.

Segment Analysis: By Material

Plastic Segment in Morocco Flexible Packaging Market

The plastic segment continues to dominate the Morocco flexible packaging market, holding approximately 55% market share in 2024. This significant market position is driven by the country's focus on collecting and managing non-biodegradable post-consumer plastics, particularly from the packaging film industry. The Moroccan government has implemented strategic initiatives to reduce marine plastic pollution through the adoption of a "circular economy" approach, which aims to minimize waste by extending the life cycle of plastic products. Major recycling companies like Sumilon are expanding their operations to meet the growing global demand for recycled plastics, with plans to process up to 90% of the collected plastic supply in Morocco. The segment's strength is further reinforced by the presence of established plastic waste management companies like Atlas Green Recycling, which provides comprehensive recycling services from collection and sorting to shredding and baling domestically.

Paper Segment in Morocco Flexible Packaging Market

The paper segment is projected to experience the highest growth rate of approximately 4% during the forecast period 2024-2029. This growth is primarily driven by increasing environmental awareness and the rising demand for flexible paper packaging solutions. The segment's expansion is supported by major investments from international players, with companies like International Paper committing significant resources to enhance their production facilities in Morocco. The growth trajectory is further strengthened by the government's initiatives to ban single-use plastic bags, which has created additional opportunities for paper-based packaging alternatives. The market is also benefiting from the increasing adoption of paper packaging across food and e-commerce sectors, with organizations focusing on recycling paper waste as part of their sustainability initiatives. Companies like Atlas Green Recycling are playing a crucial role by collecting various grades of paper waste and supplying them as raw materials to paper mills worldwide.

Remaining Segments in Material Segmentation

The aluminum foil segment represents a crucial component of the Morocco flexible packaging market, offering unique properties that make it indispensable for certain applications. Flexible foil packaging provides excellent barrier properties against light, oxygen, odors, and flavors, making it particularly valuable for food packaging and long-life beverage packs that require storage without refrigeration. The segment's importance is underscored by its versatility in applications ranging from food containers and trays for baking pies to packaging takeaway meals and long-life pet foods. The recyclability of aluminum packaging products has increased its preference among environmentally conscious consumers and manufacturers, contributing to its sustained relevance in the market despite having a smaller market share compared to plastic and paper segments.

Segment Analysis: By Product Type

Films and Wraps Segment in Morocco Flexible Packaging Market

The Films and Wraps segment dominates the Morocco flexible packaging market, holding approximately 42% market share in 2024. This significant market position is driven by the segment's widespread application across fresh produce, quick service restaurants, street food vendors, and meat items. The segment's growth is further supported by Morocco's National Food Safety Board's initiatives regarding food packaging materials specifications, which align with the EU's Framework Regulation requirements. The segment has also benefited from substantial investments in manufacturing capabilities, with companies like Multisac SA receiving support from the European Bank for Reconstruction and Development (EBRD) for introducing advanced biaxially oriented polypropylene films. These films offer superior reusability and recyclability features while maintaining a reduced carbon footprint, making them increasingly attractive to environmentally conscious consumers and businesses.

Pouches Segment in Morocco Flexible Packaging Market

The packaging pouch segment is emerging as the fastest-growing category in the Morocco flexible packaging market, with a projected growth rate of approximately 4% during 2024-2029. This accelerated growth is primarily driven by the increasing demand for convenient and portable packaging solutions in the food and beverage industry. The segment's expansion is further supported by significant investments from international players, such as Smurfit Kappa's recent establishment of a packaging facility in Rabat, Morocco, with an investment of over EUR 35 million. The growth is also fueled by the rapid expansion of e-commerce in Morocco, where digital shopping platforms have seen substantial transaction volume increases. Additionally, the segment benefits from technological advancements in digital printing capabilities, allowing for more customized and attractive packaging solutions that appeal to both consumers and brands.

Remaining Segments in Product Type Segmentation

The Bags and Other Product Types segments complete the Morocco flexible packaging market landscape, each serving distinct market needs. The Bags segment has shown significant development, particularly in sustainable solutions, driven by Morocco's strict regulations on plastic bags and increasing demand for eco-friendly alternatives. This segment has attracted substantial investments from major industry players like Mondi PLC, which has expanded its production capabilities in the region. The Other Product Types segment, which includes liners, laminates, blister packs, sachets, and sleeves, continues to serve specialized packaging needs across various industries, particularly in the pharmaceutical and consumer goods sectors, where customized packaging solutions are essential for product differentiation and protection.

Segment Analysis: By End-User Industry

Food Segment in Morocco Flexible Packaging Market

The food segment dominates the Morocco flexible packaging market, holding approximately 73% market share in 2024. This significant market position is driven by the robust food processing industry in Morocco, which contributes nearly 6% to the country's GDP. The segment benefits from first-rate manufacturing facilities, good infrastructure, and easy market access to neighboring African nations. The growth in this segment is further supported by changing consumer preferences towards processed and packaged foods, especially in urban areas. Major technological trends in food packaging include growing e-commerce demand for shippable packaging, the need for improved barrier qualities, and increasing supply chain digitization. The segment's strength is also reinforced by the expansion of international packaging companies in Morocco, with several manufacturers establishing new production facilities to cater to the growing demand for food packaging solutions.

Household and Personal Care Segment in Morocco Flexible Packaging Market

The household and personal care segment is projected to exhibit the highest growth rate of approximately 5% during the forecast period 2024-2029. This accelerated growth is attributed to the increasing demand for flexible barrier packaging solutions in various applications, including detergents, personal care products, and household chemicals. The segment's growth is further driven by the rising adoption of sustainable packaging solutions and the increasing focus on convenient, portable packaging formats. The European Bank for Reconstruction and Development's support for the growth of the packaging sector in Morocco, particularly through investments in sustainable manufacturing facilities, is expected to boost the segment's growth. The development of new manufacturing technologies and innovative packaging solutions, especially in recyclable and eco-friendly materials, is also contributing to the segment's rapid expansion.

Remaining Segments in Morocco Flexible Packaging Market

The beverage and other end-user segments continue to play vital roles in shaping the Morocco flexible packaging market. The beverage segment is experiencing steady growth driven by the increasing consumption of packaged beverages, particularly in the coffee and tea sectors. The segment's development is supported by various international companies expanding their operations in Morocco, particularly in the production of flexible packaging solutions for liquid products. The other end-user industries segment, which includes pharmaceuticals, chemicals, fertilizers, and e-commerce, is witnessing growth due to Morocco's strategic position as a manufacturing hub for various multinational companies. These segments are particularly benefiting from the country's focus on sustainable packaging solutions and the increasing adoption of innovative packaging technologies.