Market Share of Morocco Automotive Industry
The Moroccan automotive industry is consolidated. Some of the key players in this market are Renault, Nissan, Peugeot, Volkswagen, and Dacia. The country attracted several investments from international automotive firms, such as Renault, Peugeot, and the Volkswagen group. For instance,
In March 2022, Morocco pushed to fulfill the rising demand from manufacturers of electric vehicles by signing new investment agreements totaling USD 180 million with five automotive cable providers.
- According to the agreements, a new wiring plant worth USD 38 million will be built by the Japanese business Yazaki in Tangiers, and its current facilities in Kenitra and Tangier will be expanded for USD 40 million, a company spokesman stated during the signing ceremony.
- The Japanese company Sumitomo also announced plans to invest USD 15 million in expanding its Casablanca electric harness facility.
- Lear, a U.S. manufacturer of auto parts, announced during the same occasion that it will invest USD 20.6 million in a new terminals and connections plant in Tangier and USD 28 million in an electric cable plant in Meknes.
Morocco Automotive Market Leaders
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Toyota Motor Corporation
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Volkswagen AG
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Groupe Renault
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Hyundai Motor Company
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Ford Motor Company
*Disclaimer: Major Players sorted in no particular order
