Morning Goods Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Morning Goods Market Report is segmented by Type (Muffins, Donuts, Croissant, Waffles, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Other Distribution Channels), and by Geography.

Morning Goods Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Morning Goods Market Size

Morning Goods Market
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 4.20 %
Fastest Growing Market Europe
Largest Market Asia Pacific
Market Concentration Low

Major Players

Morning Goods Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Morning Goods Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Morning Goods Market Analysis

The Morning Goods Market is expected to register a CAGR of 4.2% during the forecast period.

Convenience, the influence of western culture, and increased preference for packaged bakery products accelerating the demand for morning goods.

The innovative flavor and varied product offerings are the key factors driving the donut sale, globally. Moreover, the trend of on-the-go food habits has increased the number of consumers consuming morning goods, especially the millennial population.

Europe and North America dominated the market owing to the inclusion of morning goods in their conventional food habits.

Morning Goods Industry Overview

The market studied is dominated by key players in the organized retail sector. Whereas, the unorganized retail sector is highly fragmented, due to the presence of numerous local vendors. International players are investing heavily in product innovation and expansion to capture the major market share in the region. Free-from products have been gaining traction in the industry, with the introduction of a wide range of products in the region.

Morning Goods Market Leaders

  1. Grupo Bimbo

  2. General Mills Inc

  3. Yıldız Holding Inc.

  4. Finsbury Food Group Plc

  5. Dan Cake A / S

  6. Dawn Food Products, Inc.

  7. *Disclaimer: Major Players sorted in no particular order
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Morning Goods Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Muffins
    • 5.1.2 Donuts
    • 5.1.3 Croissant
    • 5.1.4 Waffles
    • 5.1.5 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Retailer
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Position Analysis
  • 6.4 Company Profiles
    • 6.4.1 Grupo Bimbo
    • 6.4.2 Chipita SA
    • 6.4.3 General Mills Inc
    • 6.4.4 Y?ld?z Holding Inc.
    • 6.4.5 Britannia Industries
    • 6.4.6 Finsbury Food Group PLC
    • 6.4.7 Barilla G. e R. Fratelli SpA
    • 6.4.8 Dan Cake A / S
    • 6.4.9 Dawn Food Products Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Morning Goods Industry Segmentation

The morning goods market is segmented by type into muffins, donuts, croissants, waffles, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels.

By Product Type Muffins
Donuts
Croissant
Waffles
Other Product Types
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty Retailer
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa South Africa
Saudi Arabia
Rest of Middle East & Africa
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Morning Goods Market Research FAQs

What is the current Morning Goods Market size?

The Morning Goods Market is projected to register a CAGR of 4.2% during the forecast period (2025-2030)

Who are the key players in Morning Goods Market?

Grupo Bimbo, General Mills Inc, Yıldız Holding Inc., Finsbury Food Group Plc, Dan Cake A / S and Dawn Food Products, Inc. are the major companies operating in the Morning Goods Market.

Which is the fastest growing region in Morning Goods Market?

Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Morning Goods Market?

In 2025, the Asia Pacific accounts for the largest market share in Morning Goods Market.

What years does this Morning Goods Market cover?

The report covers the Morning Goods Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Morning Goods Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Morning Goods Industry Report

Statistics for the 2025 Morning Goods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morning Goods analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.