Mobility as a Service Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Mobility as a Service (MaaS) Industry Growth & Analysis Report is Segmented by Service Type (Car, Bus, and Bike), Transportation Type (Public and Private), and Geography (North America, Europe, Asia-Pacific, and the Rest of the World). The report offers market size and forecasts for Mobility as a Service in terms of value (USD billion) for all the above segments.

Mobility as a Service Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Mobility as a Service (MaaS) Market Size

Mobility as a Service Market Size
Study Period 2019 - 2030
Market Size (2025) USD 0.84 Trillion
Market Size (2030) USD 1.20 Trillion
CAGR (2025 - 2030) 7.43 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Mobility as a Service Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Mobility as a Service (MaaS) Market Analysis

The Mobility as a Service Market size is estimated at USD 0.84 trillion in 2025, and is expected to reach USD 1.20 trillion by 2030, at a CAGR of 7.43% during the forecast period (2025-2030).

The Mobility as a Service landscape is undergoing a fundamental transformation through digital integration and platform consolidation. Leading mobility platforms are now serving unprecedented user bases, with companies like DiDi connecting over 550 million users worldwide through their comprehensive digital mobility networks. The integration of various transportation modes into unified platforms has become increasingly sophisticated, with providers incorporating everything from public transit and ride-hailing to micro-mobility options. This digital convergence is reshaping how urban populations access and utilize transportation services, with artificial intelligence and machine learning algorithms optimizing route planning, pricing strategies, and service delivery in real-time.


Cities worldwide are actively embracing and implementing innovative urban mobility solutions to address urban transportation challenges. In January 2023, Tampa launched a comprehensive MaaS trial project with Moovit, introducing an urban mobility software that integrates multiple transportation modes including walking, biking, scootering, driving, and public transit. Similarly, Shanghai inaugurated an all-in-one mobile platform for green commuting, marking a significant milestone as the world's first metropolitan MaaS platform established by a government. These initiatives demonstrate the growing commitment of municipal authorities to develop integrated mobility ecosystems that enhance urban connectivity and accessibility.


The industry is witnessing a strong push toward environmental sustainability and smart city integration. According to recent mobility studies, major global cities continue to face significant congestion challenges, with London experiencing 156 hours lost to traffic congestion in 2022. This has prompted cities to accelerate the adoption of electric and sustainable smart mobility solutions. For instance, in January 2023, Uber announced plans to introduce 25,000 electric cars in India over three years through its platform, demonstrating the industry's commitment to reducing environmental impact while maintaining service quality.


Service providers are continuously innovating to meet evolving consumer preferences and technological capabilities. Companies like Moovit have expanded their reach to serve over 1.7 billion riders across 3,500 cities in 112 countries, highlighting the global scale of shared mobility service adoption. The integration of advanced technologies such as IoT sensors, real-time data analytics, and predictive maintenance systems is enabling providers to offer more personalized and efficient services. These technological advancements are facilitating the development of subscription-based models and mobility hubs that combine multiple transportation options in centralized locations, making seamless connected mobility increasingly accessible to urban populations.

Segment Analysis: By Service Type

Car Segment in Mobility as a Service Market

The car segment dominates the Mobility as a Service (MaaS) market, accounting for approximately 51% of the total market share in 2024. This segment's prominence is driven by the increasing demand for comfortable and personalized transportation options, particularly in urban areas. The segment encompasses various vehicle types, including hatchbacks, sedans, MPVs, and luxury cars, with sedans capturing a significant portion due to their optimal balance of comfort and efficiency. The rise of electric vehicles within the car-sharing ecosystem has further strengthened this segment's position, as more service providers transition their fleets to sustainable alternatives. Corporate demand for premium sedans, SUVs, and MUVs under rental fleets has also contributed to the segment's growth, especially among business professionals seeking short-term transportation solutions. The segment's robust performance is further enhanced by the integration of advanced technologies, improved booking platforms, and the growing preference for flexible mobility solutions over vehicle ownership. The car-sharing market is expected to continue its expansion, driven by these trends.

Market Analysis of Mobility as a Service Market: Chart for By Service Type

Bus Segment in Mobility as a Service Market

The bus segment represents a crucial component of the MaaS ecosystem, offering cost-effective and high-capacity transportation solutions for urban mobility. This segment has witnessed significant transformation with the integration of electric buses and smart routing technologies, enhancing operational efficiency and environmental sustainability. Several corporate companies are increasingly utilizing bus services for employee transportation, contributing to reduced traffic congestion and improved urban mobility. The segment's growth is further supported by the implementation of dedicated bus lanes, real-time tracking systems, and mobile ticketing solutions, making bus services more accessible and user-friendly for passengers. The introduction of demand-responsive transit systems and the integration of bus services with other shared mobility options through unified platforms has enhanced the segment's appeal to users seeking reliable and affordable transportation alternatives.

Remaining Segments in Service Type

The bike segment, while smaller in market share, plays a vital role in addressing first and last-mile connectivity challenges in urban transportation networks. This segment has gained significant traction with the rise of electric bikes and scooters, particularly in congested urban areas where they offer quick and flexible mobility solutions. The integration of bike-sharing systems with broader MaaS platforms has enhanced their accessibility and convenience for users. The segment has also benefited from increasing environmental consciousness and health awareness among urban populations, making it an essential component of sustainable urban mobility solutions. The expansion of dedicated cycling infrastructure and the implementation of supportive policies by local governments have further strengthened the position of bike-sharing services within the broader MaaS ecosystem. The micro-mobility market is expected to grow as these trends continue.

Segment Analysis: By Transportation Type

Private Transportation Segment in Mobility as a Service Market

The private transportation segment dominates the global Mobility as a Service market, commanding approximately 61% market share in 2024. This significant market position is primarily driven by the growing consumer preference for personalized mobility solutions and the increasing adoption of car-sharing and ride-sharing services. The segment's dominance is further strengthened by the rising demand for flexible transportation options, particularly in urban areas where traditional vehicle ownership is becoming less practical. Private transportation services, including ride-hailing platforms, car-sharing services, and rental options, have revolutionized urban mobility by offering convenient, cost-effective alternatives to vehicle ownership. The segment's growth is also supported by technological advancements in mobile applications, real-time tracking systems, and payment solutions that enhance the user experience. Additionally, the integration of electric vehicles into private transportation fleets and the expansion of service coverage to suburban areas have contributed to the segment's market leadership. The car-sharing industry is expected to continue its growth trajectory, supported by these advancements.

Public Transportation Segment in Mobility as a Service Market

The public transportation segment plays a crucial role in the Mobility as a Service ecosystem by providing essential mass transit solutions that form the backbone of urban mobility networks. This segment encompasses various modes of transportation, including buses, trains, and other forms of mass transit, which are increasingly being integrated into comprehensive MaaS platforms. The integration of public transportation into MaaS solutions has been facilitated by the digitalization of ticketing systems, real-time tracking capabilities, and improved route optimization algorithms. Public transportation services are particularly vital in densely populated urban areas where they help reduce traffic congestion and provide cost-effective mobility solutions. The segment's development is supported by government initiatives promoting sustainable urban mobility and investments in smart city infrastructure. Furthermore, the implementation of contactless payment systems and mobile ticketing solutions has enhanced the accessibility and convenience of public transportation services, making them more attractive to users seeking seamless mobility options. The ride-sharing market is also expected to benefit from these developments, as it integrates with public transit systems to offer comprehensive mobility solutions.

Mobility as a Service Market Geography Segment Analysis

Mobility as a Service Market in North America

North America represents one of the most mature markets for the Mobility as a Service industry, characterized by advanced transportation infrastructure and high smartphone penetration rates. The region benefits from the presence of major ride-hailing and technology companies that have been instrumental in shaping the MaaS market size. The United States dominates the regional market, followed by Canada, with both countries showing strong adoption of integrated mobility solutions. The region's growth is driven by increasing urbanization, rising traffic congestion in major cities, and growing consumer preference for convenient and sustainable transportation options.

Market Analysis of Mobility as a Service Market: Forecasted Growth Rate by Region

Mobility as a Service Market in the United States

The United States leads the North American Mobility as a Service market size, commanding approximately 90% of the regional market share in 2024. The country's dominance is attributed to its robust technological infrastructure, high consumer awareness, and the presence of major mobility service providers. Several major cities across the US have implemented comprehensive MaaS solutions, integrating various transportation modes including public transit, ride-hailing, bike-sharing, and car-sharing services. The market is particularly strong in metropolitan areas where traffic congestion and parking challenges have led to increased adoption of shared mobility solutions. The presence of major technology companies and startups has also contributed to continuous innovation in mobility services.

Mobility as a Service Market in Canada

Canada emerges as the fastest-growing market in North America, with a projected growth rate of approximately 7% during 2024-2029. The country's MaaS market is experiencing rapid evolution, particularly in major urban centers like Toronto, Vancouver, and Montreal. Canadian cities are increasingly focusing on sustainable transportation solutions and smart city initiatives, which have created a favorable environment for MaaS adoption. The market is characterized by strong government support for sustainable mobility solutions and increasing integration of various transportation modes. Canadian consumers' growing environmental consciousness and preference for cost-effective transportation options are driving the adoption of MaaS solutions.

Mobility as a Service Market in Europe

Europe stands as a pioneer in MaaS implementation, with several countries leading global innovation in integrated mobility solutions. The region benefits from well-developed public transportation infrastructure and strong government support for sustainable mobility initiatives. The United Kingdom, Germany, and France are the key markets driving regional growth, each contributing significantly to the market's development. European cities have been at the forefront of implementing comprehensive MaaS solutions, with many successful pilot programs and full-scale deployments across the region.

Mobility as a Service Market in the United Kingdom

The United Kingdom maintains its position as the largest MaaS market in Europe, holding approximately 22% of the regional market share in 2024. The country's leadership is driven by advanced digital infrastructure and strong government support for innovative transportation solutions. London, in particular, has emerged as a global showcase for integrated mobility services, with its comprehensive network of public transportation, bike-sharing, and ride-hailing services. The UK market benefits from high smartphone penetration and consumer readiness to adopt digital mobility solutions.

Mobility as a Service Market in France

France demonstrates the highest growth potential in the European region, with a projected growth rate of approximately 6% during 2024-2029. The country's MaaS market is experiencing rapid transformation, particularly in urban areas where integrated mobility solutions are gaining significant traction. French cities are increasingly embracing digital mobility platforms that combine various transportation modes, including public transit, shared mobility services, and micro-mobility options. The market is characterized by strong government support for sustainable transportation initiatives and increasing collaboration between public and private mobility service providers.

Mobility as a Service Market in Asia-Pacific

The Asia-Pacific region represents a dynamic and rapidly evolving market for Mobility as a Service industry solutions. The region's diverse market landscape encompasses mature economies like Japan and South Korea, as well as rapidly developing markets such as China and India. The market is characterized by varying levels of infrastructure development, regulatory frameworks, and consumer preferences across different countries. Rapid urbanization, increasing smartphone penetration, and growing environmental awareness are key factors driving the adoption of MaaS solutions across the region.

Mobility as a Service Market in China

China stands as the dominant force in the Asia-Pacific MaaS market, leveraging its massive urban population and advanced digital payment infrastructure. The country's market is characterized by rapid technological adoption and strong government support for smart city initiatives. Major Chinese cities have become testing grounds for innovative mobility solutions, with extensive integration of various transportation modes including shared bikes, ride-hailing services, and public transportation. The market benefits from high smartphone penetration and widespread adoption of digital payment solutions.

Mobility as a Service Market in India

India emerges as the fastest-growing market in the Asia-Pacific region, driven by rapid urbanization and increasing digital connectivity. The country's MaaS market is experiencing significant transformation, particularly in major metropolitan areas where integrated mobility solutions are gaining traction. Indian cities are increasingly adopting digital platforms that combine various transportation modes, including ride-hailing services, auto-rickshaws, and public transit. The market is characterized by strong growth in smartphone adoption and increasing investment in digital infrastructure.

Mobility as a Service Market in Rest of the World

The Rest of the World region, encompassing South America and the Middle East & Africa, presents diverse opportunities for MaaS implementation. These regions are characterized by varying levels of infrastructure development and different approaches to mobility solutions. In South America, countries are focusing on improving urban mobility through integrated transportation systems, while the Middle East & Africa region is witnessing significant investments in smart city initiatives that include MaaS solutions. The Middle East & Africa emerges as both the largest and fastest-growing market in this region, driven by ambitious smart city projects and strong government support for innovative transportation solutions. South American countries are gradually adopting MaaS platforms, with a focus on improving urban mobility and reducing traffic congestion in major cities.

Mobility as a Service (MaaS) Industry Overview

Top Companies in Mobility as a Service Market

The mobility as a service companies market is characterized by intense innovation and strategic developments among key players like Didi Chuxing, Enterprise Holdings, Uber Technologies, and other prominent providers. Companies are heavily investing in technological advancements, particularly in areas like autonomous vehicles, electric mobility solutions, and integrated payment systems to enhance user experience. The industry demonstrates significant operational agility through rapid service adaptations and flexible business models, with providers continuously expanding their service portfolios to include multiple transportation modes. Strategic partnerships with local transportation authorities, technology companies, and vehicle manufacturers have become increasingly common as companies seek to strengthen their market positions. Geographic expansion remains a key focus, with companies actively pursuing growth in emerging markets while consolidating their presence in established regions through both organic growth and strategic acquisitions.

Dynamic Market Structure Drives Industry Evolution

The mobility as a service market exhibits a complex competitive structure with a mix of global technology giants, traditional transportation providers, and specialized mobility startups. While global players like Didi Chuxing and Uber maintain significant market presence through their extensive networks and technological capabilities, regional specialists have carved out strong positions in specific markets by leveraging local knowledge and relationships. The market demonstrates moderate consolidation, with larger players increasingly acquiring or partnering with smaller, innovative companies to expand their service offerings and geographical reach. The industry's evolution has been marked by significant cross-sector partnerships, particularly between automotive manufacturers, technology companies, and traditional transportation providers, creating an interconnected ecosystem of mobility services.


The market has witnessed a notable trend of strategic mergers and acquisitions, aimed at both horizontal and vertical integration within the mobility ecosystem. Traditional transportation companies are actively acquiring technology startups to enhance their digital capabilities, while technology companies are forming partnerships with vehicle manufacturers and fleet operators to strengthen their operational infrastructure. This dynamic has created a market environment where success increasingly depends on the ability to build and maintain strategic alliances across different segments of the transportation industry. The competitive landscape continues to evolve with new entrants bringing innovative business models and established players adapting their strategies to maintain market relevance.

Innovation and Integration Drive Future Success

Success in the shared mobility industry increasingly depends on providers' ability to deliver seamless, integrated transportation solutions while maintaining operational efficiency and service quality. Incumbent players must focus on expanding their service portfolios through technological innovation, particularly in areas such as predictive analytics, autonomous vehicles, and sustainable transportation options. The ability to forge strategic partnerships with local authorities and transportation providers while maintaining strong customer relationships through personalized services and loyalty programs has become crucial. Companies must also navigate complex regulatory environments while addressing growing concerns about data privacy and environmental sustainability.


For emerging contenders, success lies in identifying and exploiting market niches while building robust technological infrastructure and operational capabilities. New entrants must focus on developing innovative solutions that address specific customer pain points or market gaps while maintaining competitive pricing structures. The industry's future will be shaped by providers' ability to adapt to changing consumer preferences, particularly regarding sustainability and convenience, while managing the risk of substitution from emerging transportation technologies. Regulatory developments, particularly regarding data protection and environmental standards, will continue to influence market dynamics and competitive strategies. Companies must also consider the increasing concentration of corporate and institutional customers while developing their service offerings and expansion strategies.

Mobility as a Service (MaaS) Market Leaders

  1. Uber Technologies Inc.

  2. Didi Chuxing

  3. The Hertz Corporation.

  4. Avis Budget Group

  5. Enterprise Holdings, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Mobility As a Service Market - CL.png
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Mobility as a Service (MaaS) Market News

  • In February 2023, Uber partnered with financial services firm HSBC to launch a digital payments solution that allows unbanked drivers in Egypt to receive on-demand cash outs into mobile wallets. Through this collaboration, the companies hope to provide Uber platform drivers with access to 100% of their earnings in a timely and convenient manner via HSBC Net's payment solution.
  • In January 2023, DiDi begins working with Jordan Transfer Guidance. Begin taxi dispatch on routes that include the last mile in the transfer guidance app in collaboration with the transfer guidance app. This collaboration is part of Jordan's MaaS service and tourism DX business, and it is an initiative that anticipates the return of tourists from other countries, including China.
  • In December 2022, Moovit, a new urban mobility app that launched in Tampa, assists users in planning multimodal trips, whether they prefer to walk, bike, scoot, drive, ride the streetcar, or take the bus. The Mobility as a Service (MaaS) Pilot begins with the local launch of Moovit, which includes multimodal trip planning and integration with HART mobile ticketing. By expanding on its world-renowned transit app, the city has pressed Moovit to address gaps in transit access and improve connectivity between modes of transportation.

Mobility as a Service (MaaS) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value - (USD Billion)

  • 5.1 By Service Type
    • 5.1.1 Car
    • 5.1.2 Bus
    • 5.1.3 Bike
  • 5.2 By Transportation Type
    • 5.2.1 Public
    • 5.2.2 Private
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Whim (Maas Global)
    • 6.2.2 Uber Technologies Inc.
    • 6.2.3 Didi Chuxing
    • 6.2.4 Citymapper
    • 6.2.5 Moovel
    • 6.2.6 Beeline Mobility
    • 6.2.7 Ubigo (via-id)
    • 6.2.8 Moovit Inc.
    • 6.2.9 Bridj Technology Pty Ltd.
    • 6.2.10 Mobileo
    • 6.2.11 The Hertz Corporation
    • 6.2.12 Avis Budget Group
    • 6.2.13 Enterprise Holdings Inc.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Mobility as a Service (MaaS) Industry Segmentation

Mobility as a service integrates various forms of transportation services. It allows a variety of transportation services access, including public transport, ride-share, and rental.

The Mobility as a Service Market is Segmented by Service Type (Car, Bus, and Bike), Transportation Type (Public and Private), and Geography (North America, Europe, Asia-Pacific, and the Rest of the World). The report offers market size and forecasts for Mobility as a Service in terms of value (USD billion) for all the above segments.

By Service Type Car
Bus
Bike
By Transportation Type Public
Private
By Geography North America United States
Canada
Rest of North America
Europe Germany
United Kingdom
France
Rest of Europe
Asia-Pacific India
China
Japan
South Korea
Rest of Asia-Pacific
Rest of the World South America
Middle-East and Africa
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Mobility as a Service (MaaS) Market Research FAQs

How big is the Mobility as a Service Market?

The Mobility as a Service Market size is expected to reach USD 0.84 trillion in 2025 and grow at a CAGR of 7.43% to reach USD 1.20 trillion by 2030.

What is the current Mobility as a Service Market size?

In 2025, the Mobility as a Service Market size is expected to reach USD 0.84 trillion.

Who are the key players in Mobility as a Service Market?

Uber Technologies Inc., Didi Chuxing, The Hertz Corporation., Avis Budget Group and Enterprise Holdings, Inc. are the major companies operating in the Mobility as a Service Market.

Which is the fastest growing region in Mobility as a Service Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Mobility as a Service Market?

In 2025, the North America accounts for the largest market share in Mobility as a Service Market.

What years does this Mobility as a Service Market cover, and what was the market size in 2024?

In 2024, the Mobility as a Service Market size was estimated at USD 0.78 trillion. The report covers the Mobility as a Service Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mobility as a Service Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Mobility as a Service Market Research

Mordor Intelligence offers comprehensive expertise in the rapidly evolving mobility as a service (MaaS) and transportation as a service (TaaS) landscape. Our research covers the full range of smart mobility solutions, including ride sharing, car sharing, ride hailing, and micro mobility services. As a leading authority in smart transportation analysis, we explore how urban mobility solutions are transforming public transportation systems and creating new opportunities in the connected mobility space.

Our detailed industry report, available as an easy-to-download PDF, provides stakeholders with actionable insights into the mobility platform ecosystem and digital transportation trends. The analysis addresses crucial aspects of the shared mobility market, such as integrated mobility solutions and digital mobility innovations. The report examines key mobility as a service companies and their contributions to the urban transportation landscape. It also offers valuable perspectives on smart mobility industry developments and the transportation as a service market size. Stakeholders across the mobility as a service industry can leverage our comprehensive research to make informed decisions and navigate the evolving smart transportation market.