Mobile Virtual Network Operator (MVNO) Market - Growth, Trends, and Forecast (2019 - 2024)

The Mobile Virtual Network Operator (MVNO) Market can be segmented by Deployment (Cloud, On-Premise), Operational Model (Reseller, Full MVNO), Subscriber (Business and Consumer), Application (Discount, Cellular M2M, Business, Media and Entertainment, Migrant, Retail, Roaming, and Telecom), and Geography.

Market Snapshot

MVNO snap
Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

6.83%

Key Players:

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Market Overview

The revenue of the mobile virtual network operator (MVNO) market was estimated at USD 56.95 billion, in 2018. It is expected to reach USD 79.25 billion, by 2024, witnessing at a projected CAGR of  6.83%, during the forecast period, 2019-2024. New Technology enablers, like e-Sim, AI, ML, and edge computing are creating new opportunities for MVNO.

  • Growing penetration of mobile devices is driving market growth. It was predicted by GSMA that the number of unique mobile subscribers may grow from 5.1 billion in 2018 to 5.8 billion in 2025, while the percentage of smartphone connection is expected to rise from 60% in 2018 to 79% in 2025.
  • Moreover, technological advancements in cloud and virtualization are expanding market growth. The percentage of total IoT revenue (whose major portion comes from Cloud Data Analytics) is likely to rise from USD 176 billion in 2018 to USD 754 billion in 2025, according to the GSMA intelligence. 
  • There is a low profit margin in this market because MVNOs offer cheaper rates to consumers by renting spectrum from major carriers. They function as wholesalers, who purchase bandwidth in chunks from the big carrier networks and sell at a discount to consumers.

Scope of the Report

Mobile virtual networks are a standard feature in competitive and saturated markets. Many regulators are now using them, in order to boost competition and further their own goals for consumer and business markets. MVNOs are also addressing specific market segments to bring additional segments into the subscriber base on the host operator network. Their service offerings have shifted from voice and text to data-centric.
By Deployment
Cloud
On-premise
By Operational Model
Reseller
Full MVNO
By Subsciber
Business
Consumer
By Application
Discount
Cellular M2M
Business
Media & Entertainment
Migrant
Retail
Roaming
Telecom
Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Argentina
Columbia
Mexico
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Cloud Deployment to Lead the Market Share.

  • Cloud platforms are making it easier for brands to enter the market. Cloud-based communication platforms, which combine all the back-office systems required to become an MVNO with the services, in order to build exciting customer experiences, and aggregated network capacity is changing the game. 
  • As the public cloud spending is increasing, MVNO service offerings have built differentiated value propositions around integrated offerings tied to the parent company’s other goods and services, such as gaming or enterprise cloud services. 
  • As 5G deployments are enabling network slicing, MVNOs target specific verticals with solutions that bundle their specific connectivity needs with cloud services.
Picture1

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Asia-Pacific to Witness the Highest Growth

  • According to the GSM intelligence report, Asia-Pacific is the most improved region, due to significant improvements in scores for infrastructure and content and services. The most improved countries are Myanmar and India. 
  • As per the MVNOS Congress Asia's survey 2018, the MVNO market in the Asia-Pacific region has been named the front runner in regards to the growth opportunities for MVNOs.
  • 710 million people are expected to subscribe to mobile services for the first time over the next seven years, half of them are likely to come from the Asia-Pacific region. (The mobile economy report, 2019)
  • The East Asian market is expected to lead to 5G adoption, which is necessary for MVNO to expand. 
MVNO map

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Competitive Landscape

MVNO market is slowly fragmenting, as it is moving toward providing solutions and services not only to customers but also to businesses. It is involved in providing sales service, customer service, and mobile service to subscribers.

  • May 2019 - Airbus launched MXLINK, its secure mobile virtual network operator (SMVNO), for Mexican Public Safety and Defence Authorities. MXLINK is the first of its kind in Mexico and Latin America. It offers multi-operator coverage and interoperability with the National Radiocommunication Tetrapol Network.
  • May 2019 - Cable provider Altice USA planned to provide mobile service through a mobile virtual network operator arrangement in place with Sprint. 
  • July 2018 - BSNL launched its Virtual Network Operator Services on a pan-India basis in collaboration with Virtual Network Operators (VNO): Adpay Mobile Payment India and Plintron India. Both the VNOs have integrated their system with BSNL mobile infrastructure and are ready to offer services to retail customers. 

 

Major Players

  1. Lebara Group BV
  2. KDDI Corporation
  3. TracFone Wireless Inc.
  4. FRiENDi Mobile
  5. Boost Mobile LLC

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET OVERVIEW

  5. 5. MARKET DYNAMICS

    1. 5.1 Introduction to Market Drivers and Restraints

    2. 5.2 Market Drivers

      1. 5.2.1 Advancement in Cloud and Visualization is Driving the Market Growth

      2. 5.2.2 Increasing Number of Mobile Subscribers is Helping the Market to Expand

    3. 5.3 Market Restraints

      1. 5.3.1 Low Profit Margin Might Hinder the Market Growth

    4. 5.4 Value Chain Analysis

    5. 5.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 5.5.1 Threat of New Entrants

      2. 5.5.2 Bargaining Power of Buyers/Consumers

      3. 5.5.3 Bargaining Power of Suppliers

      4. 5.5.4 Threat of Substitute Products

      5. 5.5.5 Intensity of Competitive Rivalry

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Deployment

      1. 6.1.1 Cloud

      2. 6.1.2 On-premise

    2. 6.2 By Operational Model

      1. 6.2.1 Reseller

      2. 6.2.2 Full MVNO

    3. 6.3 By Subsciber

      1. 6.3.1 Business

      2. 6.3.2 Consumer

    4. 6.4 By Application

      1. 6.4.1 Discount

      2. 6.4.2 Cellular M2M

      3. 6.4.3 Business

      4. 6.4.4 Media & Entertainment

      5. 6.4.5 Migrant

      6. 6.4.6 Retail

      7. 6.4.7 Roaming

      8. 6.4.8 Telecom

    5. 6.5 Geography

      1. 6.5.1 North America

        1. 6.5.1.1 United States

        2. 6.5.1.2 Canada

      2. 6.5.2 Europe

        1. 6.5.2.1 Germany

        2. 6.5.2.2 United Kingdom

        3. 6.5.2.3 France

        4. 6.5.2.4 Italy

        5. 6.5.2.5 Spain

        6. 6.5.2.6 Rest of Europe

      3. 6.5.3 Asia-Pacific

        1. 6.5.3.1 China

        2. 6.5.3.2 Japan

        3. 6.5.3.3 India

        4. 6.5.3.4 South Korea

        5. 6.5.3.5 Rest of Asia-Pacific

      4. 6.5.4 Latin America

        1. 6.5.4.1 Brazil

        2. 6.5.4.2 Argentina

        3. 6.5.4.3 Columbia

        4. 6.5.4.4 Mexico

        5. 6.5.4.5 Rest of Latin America

      5. 6.5.5 Middle East & Africa

        1. 6.5.5.1 United Arab Emirates

        2. 6.5.5.2 Saudi Arabia

        3. 6.5.5.3 South Africa

        4. 6.5.5.4 Rest of Middle East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Lebara Group BV

      2. 7.1.2 TracFone Wireless Inc.

      3. 7.1.3 FRiENDi Mobile

      4. 7.1.4 Boost Mobile LLC

      5. 7.1.5 Virgin Mobile USA Inc.

      6. 7.1.6 Tesco Mobile Ltd

      7. 7.1.7 Globecomm Systems Inc.

      8. 7.1.8 Lycamobile UK Limited

      9. 7.1.9 PosteMobile SpA

      10. 7.1.10 Drillisch Telecom GmbH

      11. 7.1.11 Airvoice Wireless LLC

      12. 7.1.12 ASDA Mobile

      13. 7.1.13 Giffgaff Ltd

      14. 7.1.14 ONO Spain

      15. 7.1.15 Truphone GmbH

      16. 7.1.16 Voiceworks GmbH

      17. 7.1.17 Asahi Net Inc.

      18. 7.1.18 Kajeet Inc.

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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