Market Trends of Mobile Pet Care Industry
The Dogs Segment is Expected to Hold a Significant Share During the Forecast Period
Mobile services offer unparalleled convenience by directly bringing grooming and veterinary care to the pet owner's doorstep. This eliminates the need for pet owners to transport their dogs to a physical location, saving time and reducing stress for both the pet and the owner. The segment is growing due to the increasing adoption of dogs, increasing demand for grooming services for dogs to reduce anxiety and stress, and strategic initiatives taken by the market players.
With the increasing number of dog owners globally, there is a corresponding rise in demand for convenient and accessible pet care services, including mobile grooming and veterinary care. For instance, as per Animal Shelter Count in May 2023, 109,000 more dogs were adopted in 2023 than in 2022. Thus, with growing dog adoption and pet owners becoming more aware of the availability and benefits of mobile pet care services, demand for these services has increased, contributing to the growth of the market segment.
The introduction of dog mobile care services by the market players is expected to increase demand for these services and boost the segment’s growth. For instance, in April 2024, Furry Land Mobile Grooming launched a mobile pet grooming service in the Mobile-Pensacola region. Their mission is to redefine pet grooming by delivering professional services right to the doorsteps of pet owners in Mobile, Pensacola, Baldwin, Escambia, and the surrounding areas. Specializing in dogs of all breeds and sizes, Furry Land's mobile unit boasts cutting-edge facilities, guaranteeing a relaxed and cozy experience for its four-legged clients.
The growing demand for mobile grooming and veterinary care for dogs can be attributed to the convenience, increasing dog adoption, service launches, and stress-reducing benefits these services offer to pets and their owners.
North America is Expected to Hold a Significant Market Share During the Forecast Period
North America is expected to hold a major market share due to the rising number of animal diseases and growing pet adoption, ongoing pet health awareness campaigns, and the introduction of pet care services. The increasing pet health spending in the United States is expected to increase demand for pet healthcare services, which is likely to contribute to the market’s growth. For instance, according to the North American Pet Health Insurance Association, in 2023, USD 136.8 billion was spent on pets in the United States in 2022. Hence, all these factors create high growth opportunities for pet care services in the North American region.
Moreover, with the increasing number of pet owners in the region, there is a corresponding rise in demand for convenient and accessible pet care services, including mobile grooming and veterinary care. For instance, according to Canada Pet Adoption Statistics 2024, the Regina Humane Society adopted 2,085 animals in 2022. Many of these animals were cats and kittens, accounting for 1,612 of the 2,085 adoptions. Dogs and puppies accounted for 453, while just 20 small critters were adopted.
In the above context, in 2022, the Ontario SPCA found homes for 2,693 cats, 911 dogs, 274 small animals, and 40 birds. They were also able to reunite 689 animals with their families. These numbers are up slightly from the previous year when the organization found homes for 3,381 animals.
Market players launched campaigns to increase awareness of pet health, which is expected to contribute to the growth of the market during the forecast period. For instance, in October 2023, Wag’n Tails, a mobile pet care company, started its 'Mobile Grooming for a Cause' campaign. This initiative aims to make a difference in US communities by encouraging mobile groomers to offer their services to local animal shelters. The goal is to boost adoption rates by presenting pets with a polished appearance.
In September 2023, United Pet Care (UPC), a pet healthcare membership provider, selected BetterVet, a mobile vet services provider, as its sole mobile veterinary partner. The decision hinged on BetterVet's robust client base, unique service offerings, and emphasis on in-home pet healthcare. BetterVet and UPC will provide UPC members with an exclusive 20% discount on mobile veterinary services through this collaboration.
Thus, factors such as increasing pet spending, growing adoption, launching of pet care awareness campaigns, and strategic initiatives taken by the market players are expected to contribute to the market’s growth during the forecast period.
