Mobile Marketing Market Size (2024 - 2029)

Mobile Marketing Market Analysis

The Mobile Marketing Market is expected to register a CAGR of 25% over the forecast period. Mobile marketing is emerging as the most effective marketing technique via which enterprises can engage with its customer at any time of the day, regardless of the location.

• Mobile marketing is an online advertising technique that targets audiences that own a mobile phone, tablet, or another device that can access email and websites and utilize SMS, MMS, social media, and other mobile apps. Mobile marketplaces offer various advantages, including the ability to tailor the device based on the user, such as having personalized data, GPS capabilities, and reducing the number of target mistakes.
• Rising demand for artificial intelligence and big data analytics, as well as the adoption of augmented reality (A.R.) and virtual reality (V.R.), would all contribute to the growth of the mobile marketing market throughout the anticipated period.
• Additionally, geofencing for mobile apps is an easy way for marketers to take advantage of location-based marketing. Geofencing push notifications are triggered when a user enters a geofenced location. It helps organizations design effective campaign strategies and to drive sales and audience engagement.
• During the forecasted period, market limitations for the mobile marketing market include a need for high-level security, worries about the safety of these software solutions, and a growing number of implementation challenges. The largest and most significant hurdles for the market's growth would be changing customer behavior and selecting suitable mobile marketing tactics and providers.
• During the Pandemic, e-commerce and media & entertainment verticals are experiencing tremendous growth due to increased pay-per-click, click-through rate, and ad expenditure in gaming, multimedia, music, news, and online shopping. After the Pandemic, several nations are now allowing tourists to visit, increasing the usage of mobile applications and, as a result, the need for mobile advertisements.

Mobile Marketing Industry Segmentation

Mobile marketing is a multi-channel digital marketing strategy focused on reaching a specific audience on their smartphones, tablets, or other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications for product news and promotions.

The Mobile Marketing Market is segmented by Type (Solution, User), by Distribution Channel (Affiliate, Omnichannel, Social Media, Content, Online Public Relations), by End-user Industry (Retail, Telecommunication, Broadcast and Media, Travel & Logistics, Education, Automotive), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa). The report offers the market size and forecasts in USD million for all the above segments.