Market Trends of Mobile Learning Industry
Corporate Segment Would Experience Significant Growth and Drive the Market
- Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in the creativity and loyalty of their employees.
- A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
- In order to reduce training costs, most corporate organizations have reduced the hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs), which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
- Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand, and they can learn at their own pace and convenience and ultimately gain expertise in an effective manner.
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Asia Pacific is Expected to Experience Significant Growth
- Asia Pacific countries are expected to contribute significantly to the growth of the mobile learning market. The adoption of mobile learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
- Moreover, rapid internet growth in multiple countries owing to the availability of bandwidth, cost-effective data plans, and increased awareness has also led to the digital adoption of various sectors, including education, and is thereby driving the market. Moreover, according to the CNNIC, Around 99.9 percent of Chinese internet users utilized mobile phones for internet access in 2023. By December 2023, approximately 1.09 billion people in China were using the internet on their mobile devices.
- Many Western companies are looking for qualified graduates in China to meet the growing demand for skilled employees. Recent studies show that although there is a significant focus on academics, there is a considerable shortfall of qualified personnel in the country. To tackle this issue, China started a Smart Education China initiative, which aims at increasing the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
- Furthermore, the growth of the massive open online courses (MOOC) in the region is anticipated to boost the growth of the market studied. For instance, according to a report on China's smart education issued in February 2023, the State Council Information Office (SCIO) in China reports that there are currently more than 64,500 MOOCs available in the country. The World Digital Education Conference started in Beijing with a report stating that over 1 billion people have viewed these courses.
- Moreover, according to GSMA, the percentage of mobile internet users in the Asia-Pacific region increased from 45 percent in 2018 to 49 percent in 2022. In comparison, 79% of people in Greater China used mobile internet in 2022. Such significant growth in mobile internet penetration in the region would substantially influence the mobile learning industry in the coming years, contributing to the considerable regional growth in the market.
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