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Mobile Devices User Authentication Services Market Size (2024 - 2029)

The mobile user authentication market is experiencing significant growth, driven by the increasing need for data security and the rising penetration of smartphones. The market's expansion is fueled by enhancements in IT infrastructure and a surge in cyber-attacks, which heighten the demand for robust authentication services. Despite these positive trends, the market faces challenges due to a lack of user awareness regarding device security and the high costs associated with established authentication methods.

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Market Size of Mobile Devices User Authentication Services Industry

mobile-devices-user-authentication-services-market_Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 23.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Mobile Devices User Authentication Services Market Analysis

The mobile devices user authentication services market is expected to reach USD 4.7 billion in 2026 from USD 1.36 billion in 2020, witnessing a CAGR of 23%, during the forecast period (2021 - 2026). According to an IBM study, users are three times more likely to respond to a phishing attack on a mobile device than a desktop, simply because a phone is where people are most likely to first see a message.

  • According to the IBM Data Breach study (2018), the global average cost of a data breach is up by 6.4 % in 2018 over the USD 3.86 million in2017. To prevent any loss of sensitive data, awareness about user authentication is increasing. This creates a positive outlook for mobile devices user authentication services market because the penetration of smartphones is growing exponentially.
  • Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, which is a serious concern for the enterprises, and surge in the expenditure for safety and security for private and confidential data have further increased the demand for mobile devices user authentication services market.
  • However, due to a lack of awareness when it comes to authentication and security of their devices among the user and high cost involved with matured authentication methods acting as key impediments to the growth of the market.

Mobile Devices User Authentication Services Industry Segmentation

Mobile user authentication is a system that is used for the verification as well as the identification of end users. This identification process is done through several methods such as biometrics, passwords, and soft tokens. Mobile user authentication not only provides secure access to sensitive content, but it is also instrumental in framing and enforcing different security control policies, procedures, process controls, technologies and access control in the organizations.

By Authentication Type
Two-Factor Authentication
Biometrics / Multi-Factor Authentication
Passwords
Soft Tokens
Other Types
By Enterprise Size
SMEs
Large Enterprises
By End-user Vertical
BFSI
Consumer Electronics
Government
Telecommunication
Healthcare
Manufacturing
Other End-user Verticals
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Mobile Devices User Authentication Services Market Size Summary

The mobile user authentication market is experiencing significant growth, driven by the increasing penetration of smartphones and the rising awareness of data security. As cyber threats become more prevalent, particularly on mobile devices, there is a growing demand for robust authentication services to protect sensitive information. The market is characterized by a competitive landscape with numerous players employing strategies such as partnerships, mergers, and product innovations to maintain a competitive edge. Regions like North America and Europe are leading in the adoption of biometric authentication technologies, which is expected to influence other regions to follow suit. The Asia-Pacific region, with its rapid digital transformation and increasing cyber threats, is also witnessing a surge in the demand for mobile user authentication services.

The market's expansion is further supported by the growing trend of Bring Your Own Device (BYOD) and the shift towards cloud-based services, particularly in sectors like BFSI, media, entertainment, and government. Despite the challenges posed by a lack of awareness and the high costs associated with advanced authentication methods, the market continues to thrive. Governments in regions such as Asia-Pacific are taking proactive measures to enhance data security, which is expected to bolster the market's growth. Key players in the industry, including CA Technologies, Gemalto NV, and Microsoft Corporation, are actively pursuing strategic initiatives to enhance their offerings and capture a larger market share.

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Mobile Devices User Authentication Services Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Introduction to Market Drivers and Restraints

    3. 1.3 Market Drivers

      1. 1.3.1 Growing adoption of Bring Your Own Device (BYOD) Solutions

      2. 1.3.2 Growing Demand for Internet of Things (IoT)

    4. 1.4 Market Restraints

      1. 1.4.1 Lack of Awareness Related to Authentication and Security of the Devices

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Authentication Type

      1. 2.1.1 Two-Factor Authentication

      2. 2.1.2 Biometrics / Multi-Factor Authentication

      3. 2.1.3 Passwords

      4. 2.1.4 Soft Tokens

      5. 2.1.5 Other Types

    2. 2.2 By Enterprise Size

      1. 2.2.1 SMEs

      2. 2.2.2 Large Enterprises

    3. 2.3 By End-user Vertical

      1. 2.3.1 BFSI

      2. 2.3.2 Consumer Electronics

      3. 2.3.3 Government

      4. 2.3.4 Telecommunication

      5. 2.3.5 Healthcare

      6. 2.3.6 Manufacturing

      7. 2.3.7 Other End-user Verticals

    4. 2.4 Geography

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia-Pacific

      4. 2.4.4 Latin America

      5. 2.4.5 Middle East and Africa

Mobile Devices User Authentication Services Market Size FAQs

The Mobile Devices User Authentication Services Market is projected to register a CAGR of 23% during the forecast period (2024-2029)

CA Technologies ( Broadcom Inc), Gemalto NV, OneSpan, Symantec Corporation and Nexus Group are the major companies operating in the Mobile Devices User Authentication Services Market.

Mobile Devices User Authentication Services Market Report Snapshots

Mobile User Authentication Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)