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Mobile User Authentication Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Mobile Authentication Service and the Market is Segmented by Authentication Type (Two-Factor Authentication, Biometrics / Multi-Factor Authentication, Passwords, Soft Tokens), Enterprise Size (Small and Medium Enterprises, Large Enterprises), End-user Vertical (BFSI, Consumer Electronics, Government, Telecommunication, Healthcare, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

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Mobile Devices User Authentication Services Market Size

mobile-devices-user-authentication-services-market_Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 23.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Mobile Devices User Authentication Services Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Mobile Devices User Authentication Services Market with other markets in Technology, Media and Telecom Industry

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Mobile Devices User Authentication Services Market Analysis

The mobile devices user authentication services market is expected to reach USD 4.7 billion in 2026 from USD 1.36 billion in 2020, witnessing a CAGR of 23%, during the forecast period (2021 - 2026). According to an IBM study, users are three times more likely to respond to a phishing attack on a mobile device than a desktop, simply because a phone is where people are most likely to first see a message.

  • According to the IBM Data Breach study (2018), the global average cost of a data breach is up by 6.4 % in 2018 over the USD 3.86 million in2017. To prevent any loss of sensitive data, awareness about user authentication is increasing. This creates a positive outlook for mobile devices user authentication services market because the penetration of smartphones is growing exponentially.
  • Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, which is a serious concern for the enterprises, and surge in the expenditure for safety and security for private and confidential data have further increased the demand for mobile devices user authentication services market.
  • However, due to a lack of awareness when it comes to authentication and security of their devices among the user and high cost involved with matured authentication methods acting as key impediments to the growth of the market.

Mobile Devices User Authentication Services Market Trends

This section covers the major market trends shaping the Mobile Devices User Authentication Services Market according to our research experts:

Biometrics / Multi-Factor Authentication is Expected to Have Significant Share

  • According to a study by ManpowerGroup, the millennials are more likely to enable multi-factor authentication in the wake of a breach (32 % versus 28 % of the general population). And, 75 % of millennials were comfortable using biometrics today, compared to 58 % of those over age 55. This could be an indication that younger adults are putting less care into traditional password but are more likely to layer access with multifactor authentication, use biometrics for speed and convenience.
  • Further, according to IBM the average cost for each lost or stolen record containing sensitive and confidential information also increased by 4.8 % year over year to USD148 in 2018. When risk levels rise, the additional authentication checkpoints are triggered, such as letting users toggle between a mobile push notification that invokes fingerprint readers on their phone and a one-time passcode. 
  • Moreover, North American and Europe are the regions that adopt the latest technology faster and the adoption of BYOD is also growing with the increasing threat of high profile cyber-attacks among business enterprises in these regions. Additionally increasing usage of mobile devices across BFSI, media & entertainment and government sectors in these regions create a huge market opportunity for the biometrics authentication services market. Thus, it can be inferred that since these two regions are adopting biometrics authentication, other regions will also adopt this technology in the timeframe studied.
Biometric

Asia- Pacific to Witness Fastest Growth

  • In Asia-pacific, great strides are being made in the digital economy. But it is also causing more threat-related opportunities. According to Cisco, companies receive 6 threats every minute in APAC and 51% of all cyber attacks resulted in a loss of more than USD 1 million. Thus the need for user authentications is growing which in result will create a market for mobile devices user authentication services market because of the increasing trend of BYOD and the increasing penetration of smartphones in the region.
  • The growing penetration of the internet and shift toward digitization of the internal processes have been instrumental in driving the adoption of cloud-based services. Alongside the digital transformation in the region, owing to ineffective cyber laws and lack of cybersecurity awareness, companies in Asia-Pacific have been found to be 80% more likely to be targeted by hackers as compared to other regions.
  • Owing to this, governments across countries in the region have taken several measures to promote data security. For instance, in India, the need for data masking is strongly supported by the government. In July 2018, "Personal Data Protection Bill, 2018" was released that notes that the right to privacy is a fundamental right.
  • Therefore, all the above factors are expected to help the mobile devices user authentication services market to grow in this region during the forecast period.
mobile devices user authentication services market

Mobile Devices User Authentication Services Industry Overview

The mobile devices user authentication services marketis fragmented.It is a highly competitive market with a number of players and no dominant player present. The major players in thismarketfollow the strategy of strategic partnership, mergers or acquisitionsof various local players, and product innovation to gain a competitive edge in the market. Some of the key players areCA Technologies ( Broadcom Inc), Gemalto NV, and Microsoft Corporation, etc. Some of the recent developments in this marketare :

  • May 2019 -FIDO Alliance announced that Microsoft achieved FIDO2 certification for Windows Hello.Microsoft has made FIDO Authentication a fundamental component in its efforts to provide users a seamless, password-free login experience.
  • May 2019- Truxtun Capital releasedbroadly available FIDO Certified, a multi-factor strong authentication payment solution for consumers in the payment industry. It providedcustomers with mobile, virtual and physical card products in a simple user experience where the customer takes control of their own digital identity and security profile on a mobile phone while activating security credentials.
  • March 2019 - Gemalto NV acquired Green Bit S.p.A., in order to offer its biometric scanners as part of the complete automated fingerprint identification system (AFIS) offerings.

Mobile Devices User Authentication Services Market Leaders

  1. CA Technologies ( Broadcom Inc)

  2. Gemalto NV

  3. OneSpan

  4. Symantec Corporation

  5. Nexus Group

*Disclaimer: Major Players sorted in no particular order

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Mobile Devices User Authentication Services Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Growing adoption of Bring Your Own Device (BYOD) Solutions

      2. 4.3.2 Growing Demand for Internet of Things (IoT)

    4. 4.4 Market Restraints

      1. 4.4.1 Lack of Awareness Related to Authentication and Security of the Devices

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Authentication Type

      1. 5.1.1 Two-Factor Authentication

      2. 5.1.2 Biometrics / Multi-Factor Authentication

      3. 5.1.3 Passwords

      4. 5.1.4 Soft Tokens

      5. 5.1.5 Other Types

    2. 5.2 By Enterprise Size

      1. 5.2.1 SMEs

      2. 5.2.2 Large Enterprises

    3. 5.3 By End-user Vertical

      1. 5.3.1 BFSI

      2. 5.3.2 Consumer Electronics

      3. 5.3.3 Government

      4. 5.3.4 Telecommunication

      5. 5.3.5 Healthcare

      6. 5.3.6 Manufacturing

      7. 5.3.7 Other End-user Verticals

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Symantec Corporation

      2. 6.1.2 Aware Inc

      3. 6.1.3 CA Technologies (Broadcom Inc.)

      4. 6.1.4 RSA Security LLC (Dell Technologies)

      5. 6.1.5 OneSpan Inc.

      6. 6.1.6 Duo Security (Cisco Systems Inc.)

      7. 6.1.7 Nexus Group

      8. 6.1.8 Entrust Datacard Corporation

      9. 6.1.9 SecurEnvoy (Shearwater Group PLC Company)

      10. 6.1.10 Gemalto NV (Thales Group)

    2. *List Not Exhaustive

  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Mobile Devices User Authentication Services Industry Segmentation

Mobile user authentication is a system that is used for the verification as well as the identification of end users. This identification process is done through several methods such as biometrics, passwords, and soft tokens. Mobile user authentication not only provides secure access to sensitive content, but it is also instrumental in framing and enforcing different security control policies, procedures, process controls, technologies and access control in the organizations.

By Authentication Type
Two-Factor Authentication
Biometrics / Multi-Factor Authentication
Passwords
Soft Tokens
Other Types
By Enterprise Size
SMEs
Large Enterprises
By End-user Vertical
BFSI
Consumer Electronics
Government
Telecommunication
Healthcare
Manufacturing
Other End-user Verticals
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Mobile Devices User Authentication Services Market Research FAQs

The Mobile Devices User Authentication Services Market is projected to register a CAGR of 23% during the forecast period (2024-2029)

CA Technologies ( Broadcom Inc), Gemalto NV, OneSpan, Symantec Corporation and Nexus Group are the major companies operating in the Mobile Devices User Authentication Services Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Mobile Devices User Authentication Services Market.

The report covers the Mobile Devices User Authentication Services Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Mobile Devices User Authentication Services Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Mobile Devices User Authentication Services Industry Report

Statistics for the 2024 Mobile Devices User Authentication Services market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Mobile Devices User Authentication Services analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Mobile Devices User Authentication Services Market Report Snapshots

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Mobile User Authentication Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)