Market Trends of Mobile Collaboration Industry
Retail Segment is Expected to Witness High Growth
- Mobile collaboration services enable retailers to access a better platform for collaboration and smarter ways to interact seamlessly. Moreover, using virtual devices like mobiles and tablets reduces costs and enables flexible expansions across enterprises.
- The changing customer-purchasing trends have resulted in a dynamic shift in the modern retail industry from a single point of interaction to omnichannel interactions, such as the web or social media. The increasing consumer demand has created the need for an enhanced shopping experience across all channels.
- Mobile collaboration is a service/solution that combines all communication and networking resources, such as server-based applications, telephone, instant messaging, email, and video, into a single infrastructure. With multiple features offered in a single service, the adoption of mobile collaboration services in the retail industry is growing globally, thus fueling the growth of the market studied.
- Moreover, with the increasing retail sales (e-commerce), the market is expected to have positive growth, as mobile collaboration has the potential to improve the customer experience and provide significant cost savings and flexibility.
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North America is Expected to Hold the Largest Market Share
- The market in North America is forecast to grow strongly due to the high adoption of next-generation technology and the presence of major players in that Region, which should provide an excellent growth opportunity.
- Moreover, the Region, owing to the resources and budgetary constraints imposed on small and midsized retailers in the Region, which is an essential driver of the market for mobile telecommunications services across the Region
- The market is driven by large players like IBM, which invests in and provides Mobile Collaboration services throughout the Region. In addition, IBM offers consumer software systems to locate key information and remain in touch with the work environment through its collaboration with Cisco Systems.
- Moreover, The growing demand for flexible work arrangements throughout the Region is helping to fuel this market growth. Mobile collaboration tools are increasingly used as employees seek greater flexibility in working conditions. These tools enable staff to work wherever and whenever convenient to improve working-life balance and employee satisfaction.
- To innovate at work and maintain competitiveness, other companies in this Region are equipping their employees with the ability to use mobility as a tool for collaboration via cloud sharing, Smart Devices, or Mobiles. This has indirectly led to an increase in the use of mobility collaboration services. The Region's market continues to grow due to the trend toward Hybrid Cloud Models to exploit greater scale and availability.
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