Mobile Application Testing Services (MATS) Market - Growth, Trends, and Forecast (2019 - 2024)

The Mobile Application Testing Services (MATS) Market is segmented by Deployment Model (Cloud, On-premise), by Application Type (Native, Web, Hybrid), by End-user Industry (Automotive, Retail, Healthcare) and Geography.

Market Snapshot

MATS Picture 1
Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

15.37%

Key Players:

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Market Overview

The Mobile Application Testing Services (MATS) Market is expected to reach USD 7.13 billion by 2024, at a CAGR of 15.37% over the forecast period 2019-2024. The mobile devices ecosystem has very diverse hardware, software in addition to the network configurations that are complex. Further, the constant influx of new devices, browsers, and operating system versions getting released makes the task tedious and presents unique challenges from a quality assurance strategy and testing perspective. Presence of different types, generation of mobile devices in the market has played a critical role in driving the demand as the applications are expected to function and perform at its optimum level.

  • The market has been influenced by the competitive pressure among the application developers in the respective app stores. The direct and transparent feedback of reviews on the app store has resulted in an increased demand for outstanding mobile application quality and enhanced user experience.
  • Reduced time-to-market, decreased budgets and time available for quality assurance, and careful user experience design is significant factors considered for MAT services. An enormous market for mobile application quality and user experience measurement tools has grown tremendously in the past decade around the mobile app store ecosystems.
  • Developers following lean and agile development approach continuously produce new features and ready-to-ship software increments. Enterprises too have been trying to cater to the huge potential of the business opportunity that the mobile devices reach to its end-user consumers has created.

Scope of the Report

Mobile application testing service lets the application developer test and interact with their Android, iOS, or other platform apps along with web and hybrid apps on many devices at once. It also allows the developers to reproduce issues on a device in real time. The developer of the applications can view logs, video, screenshots, and performance data to pinpoint and fix issues and increase quality before shipping their app. It enables fast development to market time and addresses the issues which can impact its adoption among the end users.

By Deployment Model
Cloud
On Premise
By Application Type
Native
Web
Hybrid
By End-user Industry
Automotive
BFSI
Energy & Utility
Healthcare
Media & Entertainment
Retail
Travel & Tourism
Other End-user Industries
Geography
North America
Europe
Asia Pacific
Rest of the World

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Key Market Trends

Increasing Adoption of Mobile Devices at Workplace

  • The proliferation of mobile devices in the workplaces has made the mobile platform an important cornerstone of modern digital transformation within the professional space similar to as it has done to the personal lives. According to reports of Cisco 69% of IT decision-makers favored BYOD as a positive addition to any workplace policy as it saved workers time. BYOD and the Internet of Things (IoT) go hand in hand and it even motivates the employers to look to create internal mobile apps fo the company and project management systems, 
  • Further, with the businesses are opting to use external cloud services, as it enables them to mitigate some of the security concerns, management and technology costs along the way. In addition, they are able to cust on device and network costs and enjoy the benefits of scalability of the business.
  • Mobile users, unlike desktop users, have high propensity to shift between applications and the tolerance for applications lacking in user experience, performance and functionality is low. Testing a mobile application on these key parameters across devices and platforms is key to its success, and hence, mobile application testing services are in-demand.
MATS Picture 4

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North America has the Largest Market Share

  • North America has been a pioneer in the mobile application testing services market. Presence of the companies such as Google and Apple in the region, on whose platform the apps to developed to be supported on, has further supported the market cause. According to the comScore 2017, US Mobile App Report, every day an average American adult spent close to 3 hours on their smartphone.
  • Mobile apps accounted for 57% of the total digital media usage i the region. The smartphone apps alone captured more than half of digital media time spent. These factors indicate the huge opportunity for the business to connect with the customer due to the tremendous adoption of the smartphone into the human lifestyle.
  • The end-user industry has been quick to switch and adopt the mobile-based services to reach the customers. It has been a critical feature that the vendors in the other regions have replicated to extend their business opportunity. These moves by the end-user industry to gain first-mover advantage has been beneficial for the MATS vendors in the region and has been a critical factor for the region to have significant market share.
MATS Pictures 2

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Competitive Landscape

The mobile application testing services market is highly competitive and consists of multiple players vying for the market share. In terms of market share, there is no clear dominance of a market player in the market as there are multiple options for the end-user industry to choose from. However, with innovative fast-changing technology-related developments the market vendor tends to create a differentiation of their services. Many of the companies are increasing their market presence by securing new capabilities such as offering cloud-based services. As per data available from the 14th International Conference on Mobile Systems and Pervasive Computing, there alone were more than 28 tools and frameworks for functional test automation and more than 16 different device clouds available in the market.

Major Players

  1. Amazon Web Services, Inc.
  2. [x]cube LABS
  3. Perfecto Mobile
  4. Sauce Labs
  5. Experitest

* Complete list of players covered available in the table of contents below

MATS Pictures 3

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Adoption of Mobile Devices at Workplace

      2. 4.2.2 Presence of Augumenting Technology such as AI, ANN and Others

    3. 4.3 Market Restraints

      1. 4.3.1 Significant Infrastructure Requires Huge Capital Investment

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Technology Snapshot

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Deployment Model

      1. 5.1.1 Cloud

      2. 5.1.2 On Premise

    2. 5.2 By Application Type

      1. 5.2.1 Native

      2. 5.2.2 Web

      3. 5.2.3 Hybrid

    3. 5.3 By End-user Industry

      1. 5.3.1 Automotive

      2. 5.3.2 BFSI

      3. 5.3.3 Energy & Utility

      4. 5.3.4 Healthcare

      5. 5.3.5 Media & Entertainment

      6. 5.3.6 Retail

      7. 5.3.7 Travel & Tourism

      8. 5.3.8 Other End-user Industries

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia Pacific

      4. 5.4.4 Rest of the World

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Amazon Web Services, Inc.

      2. 6.1.2 Cigniti

      3. 6.1.3 QA InfoTech

      4. 6.1.4 ThinkSys Inc.

      5. 6.1.5 QualiTest Group

      6. 6.1.6 Testlio Inc.

      7. 6.1.7 [x]cube LABS

      8. 6.1.8 ScienceSoft USA Corporation

      9. 6.1.9 Perfecto Mobile

      10. 6.1.10 Sauce Labs

      11. 6.1.11 Experitest

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANAYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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