Market Trends of Mints Industry
This section covers the major market trends shaping the Mints Market according to our research experts:
Rising Demand for Clean Label Ingredient to Drive the Growth of Mints Market
Consumers worldwide are starting to read product labels more carefully as they become more aware of the ingredients in their products. Because of this, clean-label food ingredient businesses, especially those with a global presence, face considerable challenges. They must carefully select their component choices to get the optimum market positioning while adjusting for regional and cultural differences among nations. Component formulators have a substantial challenge to balance the ingredient mix and satisfy client preferences. Numerous problems, including shelf life and processing requirements, have grown due to the expansion of various products. However, they are unwilling to forego quality or authenticity in favor of shorter, more evident labels and simpler, authentic components.
The consumer preference toward organic confectionary, owing to the ingredients used, drives the consumers' decision. The use of botanical extracts in confectionery is high due to consumers' expectations for authentic products, as they want clean-labeled products without compromising on the taste. Mint and its derivatives, such as peppermint, spearmint, and menthol, are the main flavor choices in the tablet category of the confectionery market. Further, due to constant emphasis on clean-labeled products and stricter government regulations on the amount of sugar content in food products, organic, vegan, GMO-free, sugar-free, kosher food colors, sweeteners, and other ingredients are being used while manufacturing candies, which are likely to contribute to the growth of the category. In 2021, Neuro gum mints were launched at Whole Foods. These are vegan, free of sugar and gluten, and use only scientifically-backed and sustainable ingredients.
North America Continues to Dominate the Global Mint Market
Due to the market participants' being active in meeting customer expectations by introducing various sorts of mints, including herbs and spices, and breath mints, the North American region is anticipated to have a sizable market share throughout the forecast period. In addition, those who smoke or drink alcohol more frequently are using mints and mouthwashes to cover up the scent. People who lead hectic lives and don't have time to practice good dental hygiene may also turn to mouthwash as a substitute.
The rising health consciousness among North American citizens is increasing the sales of sugar-free mint confectionery. This product posed healthy competition to the market studied, in the recent year, with the introduction of hybrid products composed of mint. The American consumer preference for mint confectionery remains high, compared to chewing gum, due to its oral benefit and low sugar content. An impulse purchase, convenient packing, and innovation in products with various flavors have fueled the growth of the market studied in the region. The major companies in this region are Mondelēz International Inc., Mars Incorporated, and Ferrero.
Further, There is an increase in demand for menthol and mint in the market. The fact that menthol is a common element in medications and cosmetics may be the primary factor driving menthol sales up. In this region, demand for the product is being driven by the introduction of ingredients including caffeine, ginseng, and guarana among others in gum, breath fresheners, and mints.
