Market Size of Mints Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.20 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Mints Market Analysis
The global mints market is expected to register a CAGR of 4.2% over the next five years.
One of the critical aspects promoting the growth of the mints market is the rising awareness of oral health. Furthermore, an increase in oral issues, including plaque, discolored teeth, and foul odor, has been brought on by the increasing consumption of junk food, tobacco, and alcohol. For instance, the World Health Organization (WHO) estimates that oral health issues affect 50% of the world's population. This aspect will likely increase mouth freshener usage, which is anticipated to boost the mouth freshener market size. Therefore, driving the mints market.
Breath sweeteners flavored with natural or synthetic mint oil with varied concentration is gaining traction. However, the use of botanical extracts in confectionery is high due to consumers' expectations for authentic products, as they want clean-labeled products without compromising on the taste. To preserve oral health and keep their teeth and gums healthy, most customers prefer sugar-free mints to chewing gum that occasionally contains ingredients like Xylitol, among other things, to help teeth whitening.
Companies are using uniquely-designed metal tins for their premium range of breath sweetener packaging to enhance the customer appeal of the product. The rising health consciousness among consumers is increasing the sales of sugar-free mint confectionery. For instance, according to the Mint Research Council, One-fourth of the mint oil produced in the USA is used to flavor dentifrices, while the remaining one-fourth is used to flavor chewing gum (toothpaste, mouthwash, etc.). In the liqueur, confectionery, medicinal, and aromatherapy industries, the remaining 10% is used for flavor.
Government regulations on various mouth fresheners, including gums, could limit industry expansion in certain regions. For instance, chewing gum cannot be purchased in Singapore unless it is on a doctor's prescription or from a licensed pharmacist. However, demand may be driven shortly by product innovation and consumer acceptance of various product versions.
Mints Industry Segmentation
Mints are food products that are consumed as breath refreshment candies. The report's scope for the mint market includes product type, in which the market is segmented into power mints and standard mints. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies, specialist retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Power Mints | |
| Standard Mints |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies | |
| Specialist Retailers | |
| Other Distribution Channels |
| Geography | |||||||||
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Mints Market Size Summary
The global mints market is poised for steady growth, driven by increasing consumer awareness of oral health and the rising prevalence of oral issues linked to lifestyle choices such as junk food, tobacco, and alcohol consumption. This heightened awareness is expected to boost the demand for mouth fresheners, thereby expanding the market size. The market is witnessing a shift towards breath sweeteners flavored with natural or synthetic mint oils, with a growing preference for sugar-free options that offer oral health benefits without compromising on taste. The trend towards clean-label products, which emphasize authenticity and transparency in ingredient sourcing, is also gaining momentum, as consumers increasingly scrutinize product labels. This demand for authenticity is pushing companies to innovate in product formulation and packaging, with premium offerings in uniquely-designed metal tins enhancing customer appeal.
In North America, the mints market is anticipated to capture a significant share due to the region's active consumer base and the introduction of diverse mint varieties, including herbal and spice-infused options. The preference for mint confectionery over traditional chewing gum, attributed to its oral health benefits and lower sugar content, is driving sales. The market is characterized by intense competition among major players such as Mondelēz International, Mars Incorporated, and Ferrero, who are focusing on flavor innovation and attractive packaging to maintain their market positions. The introduction of new ingredients like caffeine and ginseng in mints and breath fresheners is further propelling market growth. Additionally, the market's expansion is supported by strategic product launches and limited-edition offerings that resonate with consumer sentiments, fostering brand loyalty and encouraging impulse purchases.
Mints Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Power Mints
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2.1.2 Standard Mints
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies
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2.2.4 Specialist Retailers
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Mints Market Size FAQs
What is the current Mints Market size?
The Mints Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)
Who are the key players in Mints Market?
Perfetti Van Melle, Mars Incorporated, The Hershey Company, Ferrero International S.A. and Mondelez International are the major companies operating in the Mints Market.
