Market Trends of Global Mineral Fortification Industry
This section covers the major market trends shaping the Mineral Fortification Market according to our research experts:
Food Application Holds Promising Future
The mineral fortification market is preliminarily driven by the need to supplement monotonous staple cereal diet, which is a poor sources of key mineral nutrients. This concern regarding the nutrition profiles of various staple foods has led to a wide array of mineral-fortified products in both the food and drink sectors. Minerals are well-known for their healing properties - they help human body in building a resistive system against common diseases. The rising prevalence of diseases like osteoporosis and anemia have made people aware about key micronutrients and their significance in their diet leading to overall push in the mineral fortification market.
Asia-Pacific is the Fastest Growing Consumer Market
Asia-Pacific has been the leading regional market followed by Europe and North America. The mineral fortification, particularly in the soft drink sector in all the developed markets is growing exponentially. China is supposed to witness significant growth owing to the robust presence of efficient food industries coupled with increasing old age population consumption. The emerging markets like that of India, Pakistan, and Bangladesh are progressing at an ever-expanding rate owing to the relentless search for bioavailable and organoleptically acceptable ways to fortify a variety of staple foods with myriad of minerals. Many countries are implementing milk fortification program, which is expected to drive the overall market demand in near future.
