Military Fitness Training Equipment Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 0.99 Billion |
| Market Size (2029) | USD 1.44 Billion |
| CAGR (2024 - 2029) | 7.83 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Military Fitness Training Equipment Market Analysis
The Military Fitness Training Equipment Market size is estimated at USD 0.99 billion in 2024, and is expected to reach USD 1.44 billion by 2029, at a CAGR of 7.83% during the forecast period (2024-2029).
Growing awareness among defense authorities regarding soldiers' fitness is the key driver for the market. The defense forces draft specialized plans to execute their vision for the military, such as compulsory fitness training sessions with customized equipment. The growing adoption of mobile and fixed fitness equipment by military forces worldwide and the increasing number of troops are important drivers of the expansion.
The increasing relevance of general well-being will contribute to the market's growth. Furthermore, there are mission-oriented training sessions in specialized places for the militaries. Mission-oriented training requires sophisticated, mission-focused fitness training equipment, further aiding the market's growth. However, various obstacles may hinder the market's growth, such as a lack of standardization and the substantial investments required to install these systems.
Military Fitness Training Equipment Market Trends
Mobile Fitness Training Equipment Segment is Expected to Register the Highest CAGR
Mobile fitness training equipment, designed for easy transport and deployment, caters directly to the needs of soldiers, adapting to their camps' locations. The surge in demand for such equipment directly responds to the growing trend of soldiers being stationed far from their traditional training grounds. This shift is propelled by escalating cross-border conflicts, heightened regional disputes, and instances of military involvement in territorial disagreements.
The military increasingly gravitates towards training with portable outdoor fitness gear, emphasizing readiness for adverse conditions. A notable example is BeaverFit's participation in IHRSA 2022, held in Miami Beach in July 2022. They unveiled two key solutions at the event: the Nomad Beyond Trailer and a custom Shred Shed, complete with a modular rig. This marked a significant milestone, as it was the first time a mobile training solution was showcased at a fitness tradeshow.
North America Dominates the Market During the Forecast Period
Amid escalating global conflicts, the U.S. defense forces are increasingly deployed worldwide, responding to rising tensions between Middle Eastern and European nations. To maintain readiness, the U.S. Army mandates rigorous fitness tests. Their Army Physical Fitness program centers on two key components: the Army Physical Fitness Test (APFT) and weigh-ins.
Looking ahead to 2029, the U.S. aims to bolster its military personnel numbers and elevate fitness standards. A significant step was taken in September 2022 when, after a 12-year development period, the new Army Combat Fitness Test (ACFT) was officially adopted. This comprehensive test includes exercises like deadlifts, hand-release push-ups, standing power throws, sprint-drag-carry, leg tucks or planks, and a 2-mile run designed to evaluate abroad spectrum of combat-relevant fitness metrics.
Further underlining this commitment, in March 2023, BeaverFit secured a contract from the U.S. Armed Forces. Their mandate included delivering a wide array of equipment and infrastructure solutions. Notably, BeaverFit manufactured over 23,000 lanes of ACFT equipment, supplied 2,000 expeditionary container gyms, and facilitated the conversion of indoor and outdoor spaces into dedicated physical training areas for the Army.
Military Fitness Training Equipment Industry Overview
The military fitness training equipment market is fragmented. Life Fitness, Technogym S.p.A., TriActive USA, Rally Fitness LLC, and MoveStrong are prominent players in the market. Numerous companies cater to military fitness needs globally, especially as some nations mandate fitness training. This has led Original Equipment Manufacturers (OEMs) to tailor their products to align with specific military preferences and exercises.
Market participants increasingly turn to innovation, introducing new mechanisms and training techniques to entice a broader customer base. AmericanFitness.net, a U.S. government contractor, specializes in various gym equipment. Their offerings span from commercial-grade club-level equipment, ideal for high-traffic areas, to light commercial-grade options tailored for institutional settings. Their diverse product line includes cardio machines, free weights, strength training equipment, boxing gear, gym flooring, and various fitness accessories.
Military Fitness Training Equipment Market Leaders
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Life Fitness
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TriActive USA
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MoveStrong
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Technogym S.p.A.
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Rally Fitness LLC
*Disclaimer: Major Players sorted in no particular order
Military Fitness Training Equipment Market News
- February 2024: Precor, a trusted fitness solution provider, partnered with BeaverFit. The company, recognized as the world's largest supplier of fitness equipment to the US and NATO militaries, will lead in designing and manufacturing Precor's new functional training line.
- July 2023: BeaverFit secured a contract to construct the BeaverDome, a cutting-edge human performance facility, for the US Air Force stationed at Joint Base Lewis-McChord. The BeaverDome boasts a comprehensive setup featuring electricity, HVAC, and large industrial ceiling fans. Six 40 ft BeaverFit Performance Lockers are central to its design, strategically placed along the facility's walls. These lockers offer ample internal equipment storage and are equipped with rigging for both strength and functional training. The lockers are set against a backdrop of custom rubber and turf flooring, enhancing the facility's functionality and aesthetics.
Military Fitness Training Equipment Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Mobile Fitness Equipment
5.1.2 Fixed Fitness Equipment
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.2 Europe
5.2.2.1 United Kingdom
5.2.2.2 Germany
5.2.2.3 France
5.2.2.4 Italy
5.2.2.5 Russia
5.2.2.6 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 India
5.2.3.3 Japan
5.2.3.4 South Korea
5.2.3.5 Australia
5.2.3.6 Rest of Asia-Pacific
5.2.4 Latin America
5.2.4.1 Brazil
5.2.4.2 Mexico
5.2.4.3 Rest of Latin America
5.2.5 Middle East and Africa
5.2.5.1 United Arab Emirates
5.2.5.2 Saudi Arabia
5.2.5.3 Turkey
5.2.5.4 South Africa
5.2.5.5 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Technogym S.p.A.
6.2.2 Life Fitness
6.2.3 TriActive USA
6.2.4 Rally Fitness LLC
6.2.5 MoveStrong
6.2.6 Rogue Fitness
6.2.7 Gtech Fitness
6.2.8 American Fitness
6.2.9 Keiser Corporation
6.2.10 Outdoor-Fit Exercise Systems
6.2.11 Greenfields Outdoor Fitness
6.2.12 BeaverFit North America LLC
6.2.13 ProMaxima Strength & Conditioning
6.2.14 TRXperience, LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Military Fitness Training Equipment Industry Segmentation
The armed forces require specialized fitness equipment to maintain physical readiness, improve endurance, and enhance overall performance. Forces are utilizing portable and compact fitness equipment to deploy in remote locations. Items like resistance bands, collapsible exercise equipment, and compact suspension trainers cater to the needs of mobile units.
The military fitness training equipment market is segmented into product type and geography. By product type, the market is divided into mobile fitness equipment and fixed fitness equipment. Also, the report covers the market sizes and forecasts for the military fitness training equipment market in major countries across different regions. For each segment, the market size is provided in terms of value (USD).
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| Mobile Fitness Equipment | |
| Fixed Fitness Equipment |
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Military Fitness Training Equipment Market Research Faqs
How big is the Military Fitness Training Equipment Market?
The Military Fitness Training Equipment Market size is expected to reach USD 0.99 billion in 2024 and grow at a CAGR of 7.83% to reach USD 1.44 billion by 2029.
What is the current Military Fitness Training Equipment Market size?
In 2024, the Military Fitness Training Equipment Market size is expected to reach USD 0.99 billion.
Who are the key players in Military Fitness Training Equipment Market?
Life Fitness, TriActive USA, MoveStrong, Technogym S.p.A. and Rally Fitness LLC are the major companies operating in the Military Fitness Training Equipment Market.
Which is the fastest growing region in Military Fitness Training Equipment Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Military Fitness Training Equipment Market?
In 2024, the North America accounts for the largest market share in Military Fitness Training Equipment Market.
What years does this Military Fitness Training Equipment Market cover, and what was the market size in 2023?
In 2023, the Military Fitness Training Equipment Market size was estimated at USD 0.91 billion. The report covers the Military Fitness Training Equipment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Military Fitness Training Equipment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Military Fitness Training Equipment Industry Report
Statistics for the 2024 Military Fitness Training Equipment market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Military Fitness Training Equipment analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Military Fitness Training Equipment Market Report Snapshots
