Market Trends of Middle East & Africa Fortified Bakery Products Industry
This section covers the major market trends shaping the MEA Fortified Bakery Products Market according to our research experts:
Trend of Consuming Healthy Food Among the Health-Conscious Population
The growth of the middle east fortified bakery market can be attributed to the increasing health consciousness among consumers opting for an all-around nutrient-rich diet. The functional benefits offered by fortified bakery products such as Iron, zinc, folic acid, and other B vitamins have boosted the market growth of fortified bakery products in the Middle East and Africa region.
Fortification is an action performed to improve the micronutrient content in the food. The surge in consumers' interest in foods and beverages that can help a healthy lifestyle, along with an increased need for energy and immunity support options, is creating new opportunities for fortified bakery product companies. The fortified, fiber-enriched multigrain bakery products are gaining traction in the middle east market as compared to the traditional ones, thus enhancing the trend for consuming healthy foods. Bakery products made from fortified flour and rice help to avoid anemia from nutritional deficiencies and lessen the risk of infants with severe brain and spine birth defects, thus supporting the trend of consuming healthy food by way of fortified bakery items. In addition, a surge in awareness of weight management is forecasted to increase the sales of gluten-free and low-calorie bakery products. Health and wellness factors are expected to enhance the sales of morning goods in the middle east market during the forecast period.
Saudi Arabia is the Fastest Growing Country
Saudi Arabia's economy is booming, and there is a huge demand for bread products. The fortified bakery products market in Saudi Arabia is expanding due to changing consumer lifestyles, increased snacking, and indulgence consumption, rising demand for multi-grain and whole wheat bread products with low trans-fat content, and improved living circumstances. Bread is an important component of the diet and is widely consumed among Saudi families. Consumers, particularly those in middle and upper-income groups, are willing to pay higher prices for fortified bakery products with a low GI (Glycemic Index), high fiber content, or fortification with added vitamins. In addition, cake mixes are witnessing higher retail sales due to the changing consumer preferences and the affordability of their brands. For instance, in 2020 General Mills launched its North American brands in the Kingdom, including Betty Crocker, Bugles, Nature Valley, Old El Paso, Pillsbury, Haagen-Dazs, and Green Giant. The company's cake mixes products captured a 90% market share in Saudi Arabia. Price competitiveness is expected to be a deciding factor for the sale of other fortified bakery products such as biscuits and cookies during the forecast period.
