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Middle East & Africa Fortified Bakery Products Market Size (2024 - 2029)

The fortified bakery products market in the Middle East and Africa is experiencing growth driven by factors such as increasing urbanization, a rising working population, and a growing demand for convenient and nutritious food options. These products are essential for enhancing micronutrient intake and reducing deficiency risks. Government initiatives and support from international organizations are further promoting the use of fortified ingredients, contributing to the market's expansion. However, challenges such as the presence of counterfeit and adulterated products pose potential constraints on market growth.

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Market Size of Middle East & Africa Fortified Bakery Products Industry

MEA fortified bakery products
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.12 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

MEA Fortified Bakery Products Market Analysis

The fortified bakery products market is projected to register a CAGR of 4.12% during the forecast period, 2022-2027.

Growing urbanization, the surge in the working population, the growth of out-of-home consumption, and increased demand for instant and nutritious products have been fuelling the continuous sales of bakery products in the Middle East. Fortified bakery products play an important role by improving the micronutrients and reducing the risk of deficiency in the population.

For instance, the total labor force in the Middle East and North Africa has increased from 143.37 million (2016) to 150.68 million(2021) according to World Bank data. The surge in the working population results in busy lifestyles which results in on-the-go consumption of foods. Fortified bakery items are filled with nutritious content such as iron, riboflavin, folic acid, zinc, vitamin A, and vitamin B12 as well as offer a filling meal, thus boosting the market growth among the working population.

On the other hand, increasing government support as regards encouraging the fortified ingredients used in bakery products further boosts the market growth. For instance, encouragement from international organizations such as World Health Organization (WHO), the United Nations Children's Fund (UNICEF), and Nutrition International (formerly Micronutrient Initiative) in the Middle East in rising awareness as regards to health benefits associated with the fortified bakery products are augmenting the fortifying of wheat flour in various countries such as Oman, thus boosting the market during the forecast period.

However, the availability of counterfeit & adulterated packaged fortified bakery products is posing restraints over the forecast period.

MEA Fortified Bakery Products Industry Segmentation

Bakery food includes food products such as biscuits, bread, muffins, and cupcakes. A fortified bakery product is bread or other baked goods enriched with vitamins and minerals. This type of product is important because it helps to ensure that people get the nutrients they need, especially those who may not be able to consume a varied diet. The fortified bakery products market is segmented by product type and distribution channel. By type, the market is segmented into cake, biscuits, bread, morning goods, and others. Distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into Saudi Arabia, South Africa, and the rest of the Middle East & Africa. It provides an analysis of emerging and established countries across the region. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Cake
Biscuits
Bread
Morning Goods
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Middle East & Africa Fortified Bakery Products Market Size Summary

The fortified bakery products market in the Middle East and Africa is experiencing significant growth, driven by factors such as urbanization, an increasing working population, and a rise in out-of-home consumption. These trends have led to a heightened demand for instant and nutritious food options, with fortified bakery products playing a crucial role in enhancing micronutrient intake and reducing deficiency risks. The market is further bolstered by government support and initiatives from international organizations like WHO and UNICEF, which promote the health benefits of fortified foods. This has led to the fortification of staple ingredients like wheat flour in countries such as Oman, thereby expanding the market's reach. The growing health consciousness among consumers, coupled with the functional benefits of fortified products, is fostering a shift towards nutrient-rich diets, creating new opportunities for market players.

In Saudi Arabia, the fortified bakery products market is expanding due to changing consumer lifestyles and increased demand for healthier bread options, such as multi-grain and whole wheat varieties. The market is characterized by a competitive landscape with both regional and multinational companies vying for market share through product innovations and strategic partnerships. Major players like General Mills and Associated British Foods are actively enhancing their product offerings and expanding their presence in the region. The market's growth is also supported by investments in local production facilities and technical centers, aimed at meeting the evolving consumer demands for fortified and low-calorie bakery products. As consumers become more aware of health and wellness, the demand for gluten-free and fiber-enriched products is expected to rise, further driving market expansion.

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Middle East & Africa Fortified Bakery Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Cake

      2. 2.1.2 Biscuits

      3. 2.1.3 Bread

      4. 2.1.4 Morning Goods

      5. 2.1.5 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 Saudi Arabia

      2. 2.3.2 South Africa

      3. 2.3.3 Rest of Middle East and Africa

Middle East & Africa Fortified Bakery Products Market Size FAQs

The Middle East & Africa Fortified Bakery Products Market is projected to register a CAGR of 4.12% during the forecast period (2024-2029)

Britannia Industries , General Mills, Inc. , Associated British Foods plc, Dawn Food Products, Inc. and Barilla G. e R. Fratelli S.p.A are the major companies operating in the Middle East & Africa Fortified Bakery Products Market.

Middle East & Africa Fortified Bakery Products Report Snapshots

Middle East & Africa Fortified Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)