Market Trends of middle east sports drinks Industry
Consumer health trends such as concerns about sugar intake along with demand for natural ingredients is influencing purchasing decisions
- The increased awareness about hydration for active lifestyle have significantly boosted the consumption patterns. Saudi Arabia dominates the Middle East region in the consumption of sports drinks, as of 2023. The growing interest in health and fitness has led to increased awareness of the benefits of isotonic drinks among the population.
- When considering the sustainability credentials of a product's packaging, UAE consumers prioritize packaging recyclability at 56% and the use of recycled materials at 47%. New packaging formats such as refillable and reusable packs have also been preferred by 30% of the population in the United Arab Emirates.
- In both the United Arab Emirates and the Kingdom of Saudi Arabia, more than 50% of consumers are cutting back on spending, increasingly trading and searching for lower priced options to buy food & beverages including sports drinks.
- Health-conscious consumers often seek sports drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar." As of 2023, almost 60% of Saudi Arabia’s adult population is either overweight or obese, with 10.5% of the under-18 population being overweight.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Rising fitness trends and growing fitness culture are driving demand for sports drinks among athletes and fitness enthusiasts.
- Gatorade maintained a dominant position with the highest market share. The brand continues to maintain a strong presence, with its effective marketing strategies and branding of products.
