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Middle East Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Middle East Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Country (Qatar, Saudi Arabia, United Arab Emirates). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Middle East Sports Drinks Market Size

Middle East Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 67.66 Million
svg icon Market Size (2030) USD 88.38 Million
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 4.55 %
svg icon Largest Share by Country United Arab Emirates
svg icon Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Middle East Sports Drinks Market Analysis

The Middle East Sports Drinks Market size is estimated at 67.66 million USD in 2024, and is expected to reach 88.38 million USD by 2030, growing at a CAGR of 4.55% during the forecast period (2024-2030).

67.66 Million

Market Size in 2024 (USD)

88.38 Million

Market Size in 2030 (USD)

3.69 %

CAGR (2018-2023)

4.55 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

56.95 %

value share, Isotonic, 2023

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isotonic sports drinks, remain the most preferred choice for most athletes, valued for their rightly balanced fluid electrolytes, is aiding in the segment's largest share.

Fastest-growing segment by Soft Drink Type

7.27 %

Projected CAGR, Hypertonic, 2024-2030

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The rising demand for higher concentrations of electrolytes drinks among consumers engaged in high-intensity workouts (HIIT) is the main driver of hypertonic sports drinks.

Leading Market Player

61.06 %

market share, PepsiCo, Inc., Inc.

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An extensive range of sports drinks variants and company's main focus on functional profiles based on consumer preferences support PepsiCo, Inc. in the market studied.

Largest Segment by Country

21.46 %

value share, United Arab Emirates, 2023

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There has been significant growth in sports and athletics in the United Arab Emirates, resulting in a demand for sports drinks with balanced electrolyte composition over the study period.

Fastest-growing segment by Country

5.80 %

Projected CAGR, Saudi Arabia, 2024-2030

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The rising young consumer and athletes engagement in recreational sports and fitness training programs backed by governement initiatives is observed to stimulate market growth.

Hypertonic sports drinks gain prominence as consumers indulge in intense physical activities

  • The sports drinks sector has experienced consistent growth, recording a CAGR of 3.69% from 2018 to 2023. This growth can be attributed to an increasing awareness of sports and physical activity among the population. In 2022, nearly 48.2% of the population engaged in physical activity for at least 30 minutes per week, marking a 3.2% rise from 2019. In Saudi Arabia, 54.8% of males and 38.3% of females participated in sports and exercise on a weekly basis in 2022.  
  • In 2023, isotonic drinks emerged as the most widely consumed sports drink type. These drinks are favored for their ability to swiftly replenish electrolytes and fluids, making them crucial for athletes seeking rapid rehydration. Notably, Gatorade, Powerade, and Body Armor dominate the isotonic sports drink market in the Middle East. Given the rising consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.25% between 2025 and 2027.
  • Hypertonic sports drinks are currently the fastest-growing segment and are expected to register a CAGR of 7.22% during 2024-2030. These drinks are especially popular among athletes engaged in high-intensity workouts, as they help sustain performance during prolonged exercise. Hypertonic drinks not only supplement daily carbohydrate intake but also offer a significant energy boost due to their high carbohydrate content. To illustrate, Dubai hosts over 500 competitive sports events, spanning netball, football, basketball, volleyball, and athletics. This surge in sporting activities is expected to further propel the hypertonic drinks segment in the coming years.
Middle East Sports Drinks Market

The market is driven by increasing consumer demand for healthier and more natural alternatives and increasing product launches in the region

  • The sports drink market witnessed a volume CAGR of 2.28% from 2018 to 2023. This growth can be attributed to the rising sports culture in the region, bolstered by notable events like the 2022 Qatar FIFA World Cup, Formula 1 Grand Prix, and Mubadala World Tennis Championship. Additionally, a surge in consumer interest in sports and fitness, driven by a desire for healthier lifestyles, is fueling the demand for sports nutrition, including sports drinks. As consumers increasingly seek healthier options, the market is poised to present opportunities for low-calorie and zero-sugar sports drinks in the coming years.
  • The United Arab Emirates (UAE) is the leader in terms of sports drink consumption. It is projected to record a value CAGR of 1.81% from 2024 to 2030, coinciding with the country's growing role as a host for international sports events, spanning boat racing, golf, tennis, rugby, and jujitsu. The availability of diverse sports drink brands in various pack sizes, catering to different price points, is a key driver of market growth in the UAE. Notably, Pocari, Gatorade, Active O2, and Pokka dominate the sports drink landscape. Pocari offers pack sizes of 500 ml, 350 ml, and 330 ml, while Pokka's options range from 300 ml to 500 ml, priced at USD 1.15 and USD 1.95, respectively.
  • Saudi Arabia is the second-largest market for sports drinks, buoyed by a surge in consumer engagement in sports. In 2022, nearly 48% of the population engaged in physical and sporting activities for at least 30 minutes per week. Football and basketball are popular sports in the country, with more than 100 sports clubs playing professional football as of 2023.

Middle East Sports Drinks Market Trends

Consumer health trends such as concerns about sugar intake along with demand for natural ingredients is influencing purchasing decisions

  • The increased awareness about hydration for active lifestyle have significantly boosted the consumption patterns. Saudi Arabia dominates the Middle East region in the consumption of sports drinks, as of 2023. The growing interest in health and fitness has led to increased awareness of the benefits of isotonic drinks among the population.
  • When considering the sustainability credentials of a product's packaging, UAE consumers prioritize packaging recyclability at 56% and the use of recycled materials at 47%. New packaging formats such as refillable and reusable packs have also been preferred by 30% of the population in the United Arab Emirates.
  • In both the United Arab Emirates and the Kingdom of Saudi Arabia, more than 50% of consumers are cutting back on spending, increasingly trading and searching for lower priced options to buy food & beverages including sports drinks.
  • Health-conscious consumers often seek sports drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar." As of 2023, almost 60% of Saudi Arabia’s adult population is either overweight or obese, with 10.5% of the under-18 population being overweight.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Rising fitness trends and growing fitness culture are driving demand for sports drinks among athletes and fitness enthusiasts.
  • Gatorade maintained a dominant position with the highest market share. The brand continues to maintain a strong presence, with its effective marketing strategies and branding of products.

Middle East Sports Drinks Industry Overview

The Middle East Sports Drinks Market is fairly consolidated, with the top five companies occupying 70.86%. The major players in this market are Otsuka Holdings Co Ltd, PepsiCo, Inc., Sapporo Holdings Limited, Suntory Holdings Limited and The Coca-Cola Company (sorted alphabetically).

Middle East Sports Drinks Market Leaders

  1. Otsuka Holdings Co Ltd

  2. PepsiCo, Inc.

  3. Sapporo Holdings Limited

  4. Suntory Holdings Limited

  5. The Coca-Cola Company

Middle East Sports Drinks Market Concentration

Other important companies include Adelholzener Alpenquellen GmbH, Canopy Growth Corporation, Congo Brands, iPro Sport Holdings Limited, Oshee Polska Sp. Z.O.O..

*Disclaimer: Major Players sorted in alphabetical order.

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Middle East Sports Drinks Market News

  • February 2024: Pepsi Gatorade has entered into a partnership with the top tier of Saudi Arabian soccer, becoming its official sports drink partner. The collaboration is focused on enhancing the matchday experience for fans through a series of activations and events.
  • January 2022: iPRO launched a range of sports drinks in Carrefour stores across the United Arab Emirates. The company claims that it contains 100% of the daily recommended vitamin C intake, along with added B vitamins.
  • August 2020: Through a partnership with the Sports, Fitness, and Wellbeing Hub at Expo 2020 Dubai, PepsiCo, through its Gatorade brand, collaborated with Usain Bolt to leverage the global influence of Expo 2020 Dubai for supporting healthy lifestyles and inclusive sports and wellness. As part of this partnership, a public 1.45 km Family Run was scheduled to raise funds for the Al Noor Rehabilitation & Welfare Association.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Middle East Sports Drinks Market
Middle East Sports Drinks Market
Middle East Sports Drinks Market
Middle East Sports Drinks Market

Middle East Sports Drinks Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Electrolyte-Enhanced Water

      2. 3.1.2. Hypertonic

      3. 3.1.3. Hypotonic

      4. 3.1.4. Isotonic

      5. 3.1.5. Protein-based Sport Drinks

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Metal Can

      3. 3.2.3. PET Bottles

    3. 3.3. Sub Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Retail

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarket/Hypermarket

      5. 3.3.5. Others

    4. 3.4. Country

      1. 3.4.1. Qatar

      2. 3.4.2. Saudi Arabia

      3. 3.4.3. United Arab Emirates

      4. 3.4.4. Rest of Middle East

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Adelholzener Alpenquellen GmbH

      2. 4.4.2. Canopy Growth Corporation

      3. 4.4.3. Congo Brands

      4. 4.4.4. iPro Sport Holdings Limited

      5. 4.4.5. Oshee Polska Sp. Z.O.O.

      6. 4.4.6. Otsuka Holdings Co Ltd

      7. 4.4.7. PepsiCo, Inc.

      8. 4.4.8. Sapporo Holdings Limited

      9. 4.4.9. Suntory Holdings Limited

      10. 4.4.10. The Coca-Cola Company

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, QATAR, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORT DRINKS MARKET, USD, QATAR, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 73:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 74:  
  2. MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 75:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022

Middle East Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • The sports drinks sector has experienced consistent growth, recording a CAGR of 3.69% from 2018 to 2023. This growth can be attributed to an increasing awareness of sports and physical activity among the population. In 2022, nearly 48.2% of the population engaged in physical activity for at least 30 minutes per week, marking a 3.2% rise from 2019. In Saudi Arabia, 54.8% of males and 38.3% of females participated in sports and exercise on a weekly basis in 2022.  
  • In 2023, isotonic drinks emerged as the most widely consumed sports drink type. These drinks are favored for their ability to swiftly replenish electrolytes and fluids, making them crucial for athletes seeking rapid rehydration. Notably, Gatorade, Powerade, and Body Armor dominate the isotonic sports drink market in the Middle East. Given the rising consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.25% between 2025 and 2027.
  • Hypertonic sports drinks are currently the fastest-growing segment and are expected to register a CAGR of 7.22% during 2024-2030. These drinks are especially popular among athletes engaged in high-intensity workouts, as they help sustain performance during prolonged exercise. Hypertonic drinks not only supplement daily carbohydrate intake but also offer a significant energy boost due to their high carbohydrate content. To illustrate, Dubai hosts over 500 competitive sports events, spanning netball, football, basketball, volleyball, and athletics. This surge in sporting activities is expected to further propel the hypertonic drinks segment in the coming years.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Middle East Sports Drinks Market Research FAQs

The Middle East Sports Drinks Market size is expected to reach USD 67.66 million in 2024 and grow at a CAGR of 4.55% to reach USD 88.38 million by 2030.

In 2024, the Middle East Sports Drinks Market size is expected to reach USD 67.66 million.

Otsuka Holdings Co Ltd, PepsiCo, Inc., Sapporo Holdings Limited, Suntory Holdings Limited and The Coca-Cola Company are the major companies operating in the Middle East Sports Drinks Market.

In the Middle East Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, United Arab Emirates accounts for the largest share by country in the Middle East Sports Drinks Market.

In 2023, the Middle East Sports Drinks Market size was estimated at 67.66 million. The report covers the Middle East Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Sports Drinks Industry Report

Statistics for the 2023 Middle East Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Sports Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East Sports Drinks Market Report Snapshots

Middle East Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030