Market Trends of middle east ready to drink tea Industry
Key product attributes shaping the market include flavor varieties, packaging formats, sweetness levels and functional ingredients
- A significant growth in the RTD tea products consumption has been witnessed in the recent years due to changing consumer preferences, urbanization, increased working population. Green tea and organic tea are high in demand in the region.
- Owing to the popularity of the RTD tea which driven largely by the products’ overall functional property-enhancing qualities more specifically those associated with boosting of consumers’ body immunity. The countries like UAE in middle east region, is experiencing a trend where consumers prefer green tea partly because of they have found new flavours in the product.
- While, in UAE the average consumer spending on RTD tea has reached USD 3.7 in 2023 higher than USD 2.7 in 2020, as the tourist population is increasing. The spending on foods is high due to high disposable income in the countries like Saudi Arabia, Bahrain, UAE.
- Consumers dealing with diabetes consider RTD tea for its health benefits and other benefits(functional benefits). In contrast, the obese population across this region are significantly changing their diety habits in order to maintain better health
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Brands are prioritizing on premium packaging design and formulations to position their products as upscale options
- Brands in the region are adapting their product offerings to suit local preferences by offering flavors as per consumer requirements
