Market Trends of Middle East Portable Washing Machines Industry
Rising Demand From Residential Segment
Over the years Middle Eastern countries have observed a continuous increase in their population with a rise in demand for housing units as well as their demand for portable washing machines in their homes. As portable washing is lightweight, they are easy to carry here and there, providing facilitation to the users while changing their location. Kuwait, over the period, had emerged as the country with the largest share of urbanization in the region, leading to an increasing number of residential populations residing in these regions demanding portable washing machines. Among the major appliances in the Middle East region, the share of washing machines has observed a continuous increase, leading to an increasing number of manufacturers entering the market to reap the existing benefit. These trends are leading to the residential segment emerging as a major market for middle east portable washing machine sales.
UAE Emerging as Major Portable Washing Machine Market
Over the years, the revenue of the washing machine market in UAE has observed a continuous increase, rising over the last year, creating a positive externality for the sales of portable washing machines in the country as well. Among the washing machine manufacturers, Electrolux, candy, GE, Haier, LG, and Whirlpool are among the players leading the market. Among the major appliance sales in UAE, washing machines exist with a share of more than 15% and have observed a continuous increase over the years with a rise in demand from the residential as well as commercial units. In addition, over the years, the UAE has observed a continuous increase in demand for portable washing machines equipped with smart features and their rising penetration among households. These trends are leading to the UAE emerging as a major portable washing market in the Middle East region.
