Middle East Portable Washing Machines Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR (2024 - 2029) | 2.71 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East Portable Washing Machines Market Analysis
The Middle East Portable Washing Machines Market is expected to register a CAGR of 2.71% during the forecast period.
As the number of working women in the Middle East rises, there is an increase in spending on high-end domestic appliances. Due to their easiness of application and flexibility, the market is projected to expand. The portable washing machine executes the same functions as full-sized machinery, but they prioritize area and accessibility with caster wheels, compact measurement, and hand-powered agitators. Consumers in the Middle East, particularly women, are drawn to such advantages since they prefer more lightweight and portable home appliances.
In recent years, there have been a lot of technological advances in the Middle East portable washing machines, which have made them more efficient in terms of water and electricity usage. This has made it easier for key players to get a bigger market share in portable washing machines.
With growing urbanization in the Middle East, there is an increasing demand for automated and smart devices. This growth will be fuelled by organizations constantly innovating to meet the ever-evolving needs of consumers. Most consumers in the Middle East today are adopting information-centric buying and refer to an average of 3 touchpoints for gathering information before actual purchase. They are looking for product-based solutions that fit the overall home ecosystem and are open to technology like connected appliances and products that satisfy the increasing convenience and comfort needs. The overarching goal of being able to care for both family and the environment also influences appliance buying decisions, thus boosting the growth of the Middle East portable washing machines market.
Middle East Portable Washing Machines Market Trends
Rising Demand From Residential Segment
Over the years Middle Eastern countries have observed a continuous increase in their population with a rise in demand for housing units as well as their demand for portable washing machines in their homes. As portable washing is lightweight, they are easy to carry here and there, providing facilitation to the users while changing their location. Kuwait, over the period, had emerged as the country with the largest share of urbanization in the region, leading to an increasing number of residential populations residing in these regions demanding portable washing machines. Among the major appliances in the Middle East region, the share of washing machines has observed a continuous increase, leading to an increasing number of manufacturers entering the market to reap the existing benefit. These trends are leading to the residential segment emerging as a major market for middle east portable washing machine sales.
UAE Emerging as Major Portable Washing Machine Market
Over the years, the revenue of the washing machine market in UAE has observed a continuous increase, rising over the last year, creating a positive externality for the sales of portable washing machines in the country as well. Among the washing machine manufacturers, Electrolux, candy, GE, Haier, LG, and Whirlpool are among the players leading the market. Among the major appliance sales in UAE, washing machines exist with a share of more than 15% and have observed a continuous increase over the years with a rise in demand from the residential as well as commercial units. In addition, over the years, the UAE has observed a continuous increase in demand for portable washing machines equipped with smart features and their rising penetration among households. These trends are leading to the UAE emerging as a major portable washing market in the Middle East region.
Middle East Portable Washing Machines Industry Overview
The Middle East portable washing machine market is fragmented with the presence of regional as well as global players in the market. Energy labels and energy-efficiency policies have enabled manufacturers to focus on the development of energy-efficient products. Middle East manufacturers are focusing on new product development, advancement in technologies, and increasing their manufacturing capacity. Some of the key players in the Middle East portable washing machine market are LG Electronics, Samsung, Nikai, SuperGeneral, and Panasonic.
Middle East Portable Washing Machines Market Leaders
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LG
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SuperGeneral
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Nikai
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Samsung
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Panasonic
*Disclaimer: Major Players sorted in no particular order
Middle East Portable Washing Machines Market News
- August 2023: LG Electronics launched its recent LG 2023 VIVACE 11kg Washing Machine, which brings together large capacities and intelligent features. The machine is equipped with LG Steam technology, which focuses on eliminating up to 99.9% of allergens, including dust mites, to protect wearers from allergy or respiratory issues.
- September 2022: Samsung launched a new range of artificial intelligence (AI) powered front load portable washing machines, along with a 7 kg washer dryer front load machine. The new range of portable washing machines is equipped with the company’s latest Q-Raptor technology that offers three smart features to manage laundry. These features include a laundry planner to manage finishing time, a laundry recipe to give auto-recommendations for optimal washing, and a homecare wizard to monitor the washing machine’s condition.
Middle East Portable Washing Machines Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Household Disposable Income Drives The Market
4.2.2 Changing Lifestyles and Time Constraints Drives The Market
4.3 Market Restraints
4.4 Market Opportunities
4.4.1 Technological Advancement in Portable Washing Machine
4.4.2 Increasing Population And Decreasing Space In Households
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Technology Innovation in the Market.
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Top Load
5.1.2 Front Load
5.2 By End- User
5.2.1 Residential
5.2.2 Commercial
5.3 By Distribution Channel
5.3.1 Multi brands store
5.3.2 Exclusive Store
5.3.3 Online
5.3.4 Other Distribution Channel
5.4 By Country
5.4.1 UAE
5.4.2 Saudi Arabia
5.4.3 Kuwait
5.4.4 Oman
5.4.5 Rest of Middle East
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 LG Electronics Inc
6.2.2 Samsung
6.2.3 Nikai
6.2.4 SuperGeneral
6.2.5 Panasonic Corporation
6.2.6 Haier
6.2.7 Siemens AG
6.2.8 IFB Appliances
6.2.9 Danby
6.2.10 SMEG S.p.A.*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Middle East Portable Washing Machines Industry Segmentation
A portable washing machine is a compact appliance that works the same way a full-size washing machine works; it has a tub with an agitator. They efficiently clean smaller loads of laundry without compromising on performance. They're cost-effective, saving water and energy compared to larger washing machines. The study gives a brief description of the Middle East portable washing machine market. It includes details on market sales of different types of portable washing machines, investments by the manufacturers, and the launch of new portable washing machines in the Middle East market.
Middle East portable washing machines market is segmented by product type, by end-user, by distribution channel, and by country. By product type, the market is segmented into top load and front load. By end-user, the market is segmented into residential and commercial. By distribution channel, the market is segmented into multi-branded stores, specialty stores, online, and other distribution channels. By country, the market is segmented into UAE, Saudi Arabia, Kuwait, Oman, and the rest of the Middle East.
The report offers market size and forecasts for the Middle East portable washing machines market in value (USD) for all the above segments.
| By Product Type | |
| Top Load | |
| Front Load |
| By End- User | |
| Residential | |
| Commercial |
| By Distribution Channel | |
| Multi brands store | |
| Exclusive Store | |
| Online | |
| Other Distribution Channel |
| By Country | |
| UAE | |
| Saudi Arabia | |
| Kuwait | |
| Oman | |
| Rest of Middle East |
Middle East Portable Washing Machines Market Research FAQs
What is the current Middle East Portable Washing Machines Market size?
The Middle East Portable Washing Machines Market is projected to register a CAGR of 2.71% during the forecast period (2024-2029)
Who are the key players in Middle East Portable Washing Machines Market?
LG, SuperGeneral, Nikai, Samsung and Panasonic are the major companies operating in the Middle East Portable Washing Machines Market.
What years does this Middle East Portable Washing Machines Market cover?
The report covers the Middle East Portable Washing Machines Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Portable Washing Machines Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East Portable Washing Machines Industry Report
Statistics for the 2024 Middle East Portable Washing Machines market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Portable Washing Machines analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
