Market Trends of Middle-East Paints and Coatings Additives Industry
This section covers the major market trends shaping the Middle-East Paints & Coatings Additives Market according to our research experts:
Rheology Modifiers - A Huge Growth Potential
- Rheology modifiers are the largest type of additives by function, owing to many reasons, especially the ability to adjust the flow behavior of paints and coatings.
- They help in the reduction of spattering and dripping of paints while applying, and help in smooth and uniform applications, thus increasing the hiding power and shelf life of the paint.
- Additionally, during transportation and storage of paints and coatings, rheology modifiers help in preventing sedimentation of pigments.
- Rheology modifiers can be further classified into organic and inorganic rheology modifiers. These modifiers also act as thickeners.
- Inorganic modifiers help improve anti-settling, anti-spattering, and anti-sag properties of the coating. Organic modifiers help in stabilization against settling and low sagging.
- Thickeners are the commonly used rheology modifiers for water-borne coatings, and comprise of hydroxyethyl cellulose, hydroxypropyl cellulose, etc. Similarly, the commonly used rheology modifiers for solvent-borne coatings include organoclays, organic thixotropes, fumed silica, and over-based calcium sulfonate.
- Rheology modifiers are used primarily in architectural, industrial, automotive, and protective coatings.
- The commonly used rheology modifier types include WB synthetics, cellulosics, organoclays, fumed silicas, SB synthetics, and other inorganic types.
- Some of the manufacturers of rheology modifiers include Ashland, Cabot Corporation, Solvay, Elementis PLC, etc.
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Saudi Arabia to Dominate the Market
- Saudi Arabia is aiming for the development of its paints and coatings sector, and is on the way to become the center for paints and coatings supply chain in the Middle-Eastern region, leveraging its easy access to key feedstock, production of basic molecules, and access to the regional market.
- Saudi Arabia has a persistent expedition in making some of the tallest, largest, and biggest structures. The paints and coatings industry in the country is expected to register steady growth in the coming years, as the construction industry is poised to witness sturdy growth in the forthcoming years, in turn, augmenting the demand for coating additives.
- The building activities in Saudi Arabia took place amid increased construction, especially in the industrial and commercial sectors in the local market, in keeping with the goals of the National Transformation Program 2020 and Saudi Vision 2030.
- In 2019, a new project worth USD 22 billion has been launched in Riyadh, by the King of the Saudi Arabia. The project focuses on the enhancement of infrastructure, amenities, and education in the region. The project includes 15 housing projects, Islamic museum, sports cities, seven medical cities and 16 educational projects.
- Additionally, the increasing foreign investments in various end-user industries, such as education, healthcare, hospitality, etc., are driving the growth of the market studied in the region.
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