Middle East Location-based Services Market Size (2024 - 2029)

Middle East Location-based Services Market Analysis

The Middle East Location-based Services Market is expected to register a CAGR of 12.88% during the forecast period.

The increased adoption of smartphones and mobile devices, e-commerce, and the rising demand for location-based applications in transportation and government sectors drive the demand for location-based services.

• The rising penetration of mobile devices and smartphones in the middle east is driving the LBS market. LBS devices offer various features, including navigation, mapping, and local search. The major services offered by location-based services include mapping and navigation. In the middle east region, companies including HERE technologies, google Maps, and others offer route planning, mapping, and real-time traffic information.
• Over the last few years, location-based services (LBS) have become increasingly popular. Many people use it to find the closest restaurant or inform neighboring shoppers about specials. LBS enables businesses to keep customers informed about their orders while providing users with access to current and pertinent information about their surroundings. These LBS applications provide a dynamic user experience, offering a practical way for companies to communicate with customers.
• The region is witnessing smart city initiatives, which further drive location-based services. The smart city projects include location data for traffic management, parking solutions, and emergency services. IoT devices and sensors also rely on location-based services to enable applications within smart cities.
• For instance, According to the Saudi Press Agency (SPA), Saudi Arabia's Ministry of Municipal and Rural Affairs has started the "application of smart city ideas" initiative as part of the municipal transformation initiatives stemming from the National Transformation Program 2020 and Vision 2030. The program intends to improve urban development in the country by implementing the smart city initiative to raise people's contentment and strengthen city competitiveness and urban sustainability.

Middle East Location-based Services Industry Segmentation

Location-based services (LBSs) are computer or mobile applications that provide information based on the device's location and the user, primarily through mobile portable devices, such as smartphones and mobile networks.

Middle East location-based services market is segmented by component (hardware, software, and services), location (indoor and outdoor), application (mapping and navigation, business intelligence and analytics, location-based advertising, and social networking and entertainment), end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, and manufacturing). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.