Market Trends of Middle East Feed Vitamins Industry
Poultry Leads Feed Vitamin Use in the Middle East
Middle Eastern countries are witnessing a significant uptake of feed vitamins in their poultry sector. Recently, the pivotal role of these vitamins in poultry science has been underscored, given their nutritional and health benefits. As production and consumption of poultry meat surge in the region, the market for feed vitamins is expanding. Egypt, Turkey, and Jordan stand out as the primary producers of poultry meat in the Middle East. Data from the Turkish Statistical Institute (TURKSTAT) reveals that Turkey's poultry meat production escalated from 2.1 million metric tons in 2020 to 2.3 million metric tons in 2023. This uptick is poised to bolster the feed vitamin market, emphasizing the region's commitment to enhancing meat quality for consumers.
Countries like the UAE and Saudi Arabia are witnessing a surge in processed poultry meat product consumption, driven by a robust demand for poultry meat. Data from Agriculture and Agri-Food Canada highlights a rise in annual per capita spending on milk, cheese, and eggs in the UAE, from USD 292 in 2022 to USD 302 in 2023. This uptick due to the rising household incomes, is set to sustain the demand for poultry feed vitamins in the region.
In a notable move in 2024, Oman's Osool Poultry Company partnered with genetics firm Aviagen (Ross) and injected an investment of USD 26 million. This collaboration, targeting the delivery of fertilized eggs, day-old chicks, and other poultry products, aims to boost Osool Poultry's annual capacity from 150 million eggs. Such expansions underscore the importance of feed vitamins in enhancing both production capacity and egg quality. Thus, as poultry product production and consumption flourish in the region, the market for feed vitamins is poised for growth during the forecast period.
Saudi Arabia Dominates the Market
Saudi Arabia leads the feed vitamins market in the Middle East, followed by Turkey, the United Arab Emirates, and other regional players. Livestock feeding in the Middle East heavily relies on agricultural products such as maize, sorghum, soybean meal, groundnut meal, and rice bran. Yet, as livestock numbers rise and animal health standards improve, there's a notable shift towards feed vitamins. The widespread adoption of compound feed now sees essential vitamins A, D, E, K, and B being integrated into livestock diets, bolstering market growth.
Saudi Arabia's meat industry is on the rise, driven by increasing per capita consumption, a heightened demand for high-protein foods, and a growing awareness of meat's health benefits. This burgeoning meat market in Saudi Arabia is propelling the use of feed vitamins, aiming to elevate meat quality. According to the Government of Canada, Saudi Arabia's processed meat volume climbed from 1,431 thousand metric tons in 2022 to 1,499 thousand metric tons in 2023.
Support for organic poultry production initiatives is further amplifying the demand for feed vitamins in their diets. In 2023, Saudi Arabia’s Ministry of Environment, Water and Agriculture unveiled a plan to boost investments in organic poultry, targeting a 5% output increase by 2030. Vitamins, being organic compounds, play a pivotal role in poultry health, growth, and overall body functions, including reproduction and development. Hence, the emphasis on organic poultry not only underscores the importance of feed vitamins but also propels the market's growth in the nation. Consequently, the surging meat consumption, combined with the expanding animal production, is set to drive market growth in the coming years.
